United Teleports provides a full range of broadcast television content management, processing, network origination, channel acquisition, and distribution services covering more than 1,000 broadcast networks worldwide, distributed via satellite, fiber and IP to global Cable, DTH, OTT and Terrestrial Broadcast platforms.

Developed and maintained the commercial and overall relationships for North American broadcast, entertainment & media accounts with a global presence, engaging directly with CxO level stakeholders. Accountable for building revenue growth from new and existing broadcast television networks, telcos and media production/distribution entities as well as maintaining current revenue streams in challenging and shrinking markets.Key highlights•Established and expanded strong relationships and business opportunities in the media & entertainment sector securing service contracts that had been with other service providers for over 10 years.•Collaborated with global sales team to assist and facilitate securing comprehensive, multi-region service contracts with global broadcast entities, across multiple divisions of the company.•Achieved a Gallup Customer Satisfaction Survey rating of 98%. •Developed and presented strategic business cases for platform expansion opportunities to the management board in preparation for internal Investment Committee review.•Appointed SalesForce user specialist for North America.

Television, Internet and Video Association of DC (TIVA-DC), a local not-for-profit (501(c)(3)) organization was formed to serve the needs of the growing Washington/Baltimore media production community. Focused on the burgeoning local market, TIVA offers an entrée into a world of career opportunities, new-industry technology seminars, educational outreach, mentoring and award ceremonies.

Women in Film & Video (WIFV) of Washington, DC is dedicated to advancing the professional development and achievement for women working in all areas of film, television, video, multimedia and related disciplines. WIFV supports women in the industry by promoting equal opportunities, encouraging professional development, serving as an information network, and educating the public about women’s creative and technical achievements. WIFV, a 501(c)(3) non-profit community benefit organization founded in 1979, is the premier professional resource for women who want successful media production careers in Washington, DC. Our resources, connections and advocates support a vibrant, creative media industry.

Combined breakthrough leadership and deep sales expertise to direct the development and execution of national sales/marketing campaigns. Expanded market share by creating innovative marketing/sales plans, as well as targeted direct marketing campaigns.Key highlights•Laid the foundation for robust, long-term growth by transforming the executive decision-making process from a reactive position to one based on a formal business and analysis process; launched a comprehensive financial/business strategy based on a detailed company financial analysis.•Improved the effectiveness of sales/marketing process and tracking by administrating the implementation of Salesforce.com CRM. •Enhanced the company’s web presence by managing all social media outreach; redesigning website/SEO that increased traffic over 50%; and launching a quarterly corporate newsletter with an audience of 5,000+ clients, prospects, vendors, strategic partners, and staff.

Accelerated the competitive advantage of the company by managing national business opportunities and accounts with a wide variety of broadcast, corporate, non-profit and government clients. Managed the execution of sales strategies to secure and maintain a strong client base; concurrently led teams of varying size and scope. Negotiated numerous complex and multi-tiered contracts; tracked and maintained client information using Salesforce.com across multiple internal/external business units. Key highlights•Grew Washington, DC office revenue 102% through the development and implementation of highly effective sales/marketing programs. •Expanded revenue-generating opportunities and strategic partnerships with the creation of comprehensive business models and business plans. •Streamlined the sales process by developing business proposal templates that were subsequently implemented enterprise-wide.

DIRECTOR OF SALES (2003 – 2006)PRODUCTION SALES MANAGER (2002 – 2003)SALES EXECUTIVE (2001 – 2002)Quickly promoted through positions of increasing profile and scope to direct six staff members and multiple subcontractors in the creation and execution of all sales/business development activities. Managed all daily functions including market research, feasibility analysis, rate structure evaluation, and proposal/bid approval; collaborated on strategic planning initiatives including annual business plans and improvement strategies. Negotiated agreements with production subcontractors; maintained vendor relationships for broadcast equipment rentals and production support services. Key highlights•Increased the company’s competitiveness in bidding and securing new business by reducing production expenses 20%, which concurrently increased profit margins.•Created an environment of high performance for staff members, providing training and guidance in the best practices to consistently exceed all individual and departmental sales goals. •Consistently met all technical, budgetary, and scheduling milestones in the management of large-scale productions exceeding $200K revenue as Production Sales Manager.•In first year as Sales Executive, achieved over 200% of quota.•In second year as Sales Executive, achieved status as top sales performer, a distinction maintained throughout tenure.