Mohammed Alhelaibi Email & Phone Number

Al-Riyadh Governorate, Saudi Arabia

Reduced damaged and wastage by 73% saving SR4.1M annually.Restructured commercial team and reduced it by 25% saving SR6M annually.Increased SKUs by 17% increasing sales by 8%

Al-Riyadh Governorate, Saudi Arabia

Managed two existing bank agents, developed new corridors, increased revenue and ensured competitive rates with MTOs.Signed a new fintech company to compete in the mobile app remittance sphere.Identified market opportunities including usage of digital channels to economically expand distribution channels that increased sales and revenues.Prepared annual budget and drove profitability and market share.

Manama, Bahrain

Setup and managed the Cards business at ‘meem’ from GIB in Saudi Arabia.Issued the first multiple currency Platinum debit card in the Middle East and launched Platinum Credit card.Segmented customers to HNW, LHNW, Upper Mass and Mass to offer different products.Created automated/tracking messaging system to assist new customers registering online to completing their KYC.Utilized social media exclusively to communicate and promote bank’s products.

Riyadh, Saudi Arabia

- Managed a team of 17 to run the credit and debit cards and POS business. Introduced SR100M in new revenue streams transforming card business from 20% behind budget to 50% above targets. Created a P/L for every product and made them profitable in 8 months. Launched two new products, redesigned all cards, produced scratch-less cards that could last for 4 years reducing card production costs into half saving SR3.6 million. - Negotiated US$25M (5 years) financial support from card schemes.- Signed new retail POS business generating SR180 million annually. Re-priced merchants rates to profit ending a monthly losses of SR1.5 million.- Reorganised the call center to a profit center generating SR2Bn annually.- Requested an audit from Visa to correct our reporting and refund $3.2 million in wrong charges.- Conducted a marketing campaign increasing card sales by 50k.

Riyadh, Saudi Arabia

- Managed the whole Saudi market, established relationships with banks management and developed their business. Increased Visa business by 28% in 2006 and 54% in 2007. - Managed the office (country manager based in Dubai), hired staff, secured visas and trained the new managers. Signed agreements with five banks securing debit and credit market share. Doubled the new products launched in 2006 over 2005 and quadrupled them in 2007 over 2006.- Doubled Visa revenues thru new business of $1.8Bn in 2008.- Signed a 5-year agreement with the largest bank in MENA protecting 55% of Saudi revenues.

Dubai, United Arab Emirates

- Grew the team from 40 to 96 and transferred to larger offices to support staff increase. Focused on core business and signed large merchants that refused card acceptance.- Grew business by 38% surpassing budget. - Sponsored Phil Collins final tour giving Amex $2M in TV, Radio and ATL branding. Paid $0; through a barter deal.- Achieved 85% satisfaction on the annual staff survey surpassing the target of 75%.- Increased UAE’s MENA revenue contribution from 24% to 55% over five years.

Dubai, United Arab Emirates

- Launched first American Express loyalty Card in MENA - ‘a la carte’ with exclusive 50% discounts at 44 fine restaurants in five start hotels. - Launched the first Amex, Visa, MCW, Diners Club and UAE Ministry of Interior Fraud Prevention booklet (still in use till today). Worked with the Undersecretary of UAE’s Ministry of Interior to amend UAE’s law to criminalise card fraudsters. Reduced fraud from 98% to 2%.- Sponsored ‘Dubai, The City That Cares’ festival, increasing business by 58% recording the highest ever business in one month. Featured American Express on Dubai TV for 39 days for an exposure worth $10M; for a sponsorship of $80k. - Received an Honorable Mention Award for the Best American Express Loyalty & Usage Campaign Worldwide, the first and only global award for American Express MENA.- Managed Jordan office and hired a country a manager.- Launched Card Dues Payment thru EPPCO and ENOC petrol stations. Cardmembers could pay their monthly statement using reverse transactions on POS at the station’s convenience stores. The first of its kind in the world to use POS to collect card dues. This increased number of payment acceptance points from 2 (Dubai and Abu Dhabi Amex offices) to 182 round-the-clock centers.- Received the CEO Outstanding Performance Award in July and October 2003.- Received the MENA Sales Team Award for 2003.

Dubai, United Arab Emirates

- Set-up the Marketing & Merchant Relationships department to focus exclusively on UAE.- Conducted more than 50 offers with top 500 merchants increasing card business, brand image while offering value add to American Express Cardmembers. - Achieved 25% annual business increase through continuous targeted Cardmember offers with major retailers. - Received the CEO Outstanding Performance Award in 2002.

Manama, Bahrain

- Co-managed a road-show in France, Germany and UK promoting Bahrain as the ideal investment location in the Middle East. - Designed three brochures and translated them to four languages (English, Arabic, French and German). Received congratulatory letters from the Prime Minister and Minister of Foreign Affairs commending the brochures as the best ever done for Bahrain.- Produced "Kunooz AlBahrain" a collection of all Bahrain Jewellery photographed by the Queen's photographer.

Manama, Bahrain

- Set-up an in-house archiving and small design unit and reduced printing cost by 30% saving Batelco $250k annually. - Designed the 1998 Information Pages of the Telephone Directory in-house saving Batelco $40k and cutting the lead-time by 80%. - Organised the annual Batelco Vision97 conference for Batelco’s top 800 customers.

Manama, Bahrain

Planned, designed and upgraded the top three exchanges in Bahrain (Central, Manama and Diplomatic) underground telephone network on a twenty-year forecast.Headed a team to digitize the telephone network maps completing the project in 25% of the time - a feat accomplished by only two other countries in the world.

Certificate In Marketing, Marketing

Diploma In Electrical Engineering