Alan Huynh Email & Phone Number

San Francisco, California, Us

Meeko is a mental health platform offering a personalized approach to root cause mental health care.

Los Angeles, Ca, Us

Advise, consult, optimize, start-up, and incumbent brands scale growth and revenue. Specialize in positioning, brand strategy, product marketing, performance marketing, business intelligence, customer retention, and user acquisition.

San Francisco, Us

Los Angeles, California, Us

I helped take PLBY Group public by scaling their eCommerce system while overseeing processes, tools, and tactics supporting our team's efforts. By implementing OKR operation structures with senior leadership, I grew revenue 88% over forecast during a company transition period across eCommerce and services. I managed over $20M in marketing budget across social, digital, and affiliate channels, outperforming revenue goals while eliminating $11M in overstock. As a central executive team member, I assisted the finance and corporate strategy departments and performed M&A diligence for deals over $300M+ in acquisition. I created a unified data strategy and business intelligence process that integrated PR, journalism, eCommerce, brand and paid marketing, resulting in significant savings and opportunities. My experience in data engineering, data science, cloud architecture, and statistical analysis was crucial in achieving this success. By developing a GTM plan, piloting a data strategy and engineering stack, and building a data science discipline, I ensured continual growth across the company and a path towards profitability. I also built the initial media strategy that connected content and commerce opportunities, achieving remarkable growth. In addition to driving the initial strategy, I implemented new data practices that democratized data and improved subscription products' conversion and retention rates by 77% YoY. My expertise in cross-department alignment, performance marketing, digital strategy, site analytics, and media strategy facilitated this success.

Los Angeles, California, Us

The Healthy Alternative to Beer: A hop-filled sparkling water brewed for a more balanced buzz, without the booze.https://hopwtr.com/

New York, Ny, Us

Key Brands - Google, Nike, Jordan, Western Digital, Quaker Oats, Disney, McCormick, Pepsi, Samsung, HBO, DuPont, Toyota, CampbellI've had the pleasure of working with big names like Google, Nike, and Disney, where I developed testing frameworks, web analytics strategies, and optimization engines, all aimed at helping businesses grow. While here, I further advanced my data engineering, statistical analysis, marketing research, and business development ability. I also created go-to-market frameworks for product launches and implemented testing methodologies, which led to new business opportunities. On top of that, I created playbooks for clients that would boost their engagement metrics and save money by creating a social optimization engine built on top of the Google Cloud Platform that was extended across the network. My areas of expertise include business analysis, brand strategy, experiment frameworks, metrics, automation mechanics, and product strategy.

Santa Monica, Ca, Us

Key Brands: BET, Lionel Trains, Pechanga, A&E Networks, Jockey, Ferrari, WGN, Ubisoft, MusclePharmI worked with some cool brands like BET, Ferrari, and Ubisoft, where I took charge of digital analytics, retargeting strategies, and designing database architecture for clients. To be successful, I had to communicate effectively in order to collaborate with creatives, account executives, and brand strategy while leading the analytics function in the company's cross-functional structure. I grew the department by establishing a playbook for digital analytics, hiring a team, and streamlining internal procedures. I even doubled the efficiency of departmental billing by creating an automated reporting system that was a unique offering from the agency. To do this I had to work closely with both engineering, creative, and technical stakeholders. To top it all off, I increased revenue by developing business intelligence solutions for digital campaigns, enabling clients to merge industry data with their proprietary data and creating powerful BI tools to help clients better understand their data.

Culver City, California, Us

Key Brands - Microsoft, Whole Foods, ATT, Coca-Cola, HBO, LVMH, FEED ProjectsI worked with brands like Microsoft, Whole Foods, and Coca-Cola, where I led research, analytics, and UX efforts across various projects. I also helped lead social strategy, paid media optimization, and site analytics for many clients. The culmination of the expertise that I possessed for all those functions allowed me to create a data-driven paid social strategy for Whole Foods that significantly boosted engagement. I also led the UX and site redesign for FEED Projects, smashing our KPIs by 80% and hitting the Meal Giving Pledge in half of the client's expected timeframe. As well I developed predictive analytics models using Bayesian statistics to improve campaign engagement by 21%, streamlining the data collection and analysis process.

Burbank, Ca, Us

Us

I worked on transportation and urban planning projects ranging from real estate assessment, infrastructure planning, local regulation compliance, and strategic government operations. Sometimes this manifested in creating surveys, community outreach, proforma development, compliance documentation creation, governmental operation design, and collaborating with local, state, and regional city planners on long-range plans. These skills gave me the unique ability to lead feasibility studies for private and public entities such as creating the Irvine Business Center Transportation Management Association. I've assessed transportation demand management strategies, hosted community outreach meetings, and served as an Employee Transportation Coordinator in Los Angeles. I've collaborated with businesses and local governments on grants and initiatives, like a $25 million Urban Circulator grant and a $3.2 million electric vehicle infrastructure grant. I've also developed best-practice parking strategies, assessed the effectiveness of TDM programs, and managed parking and TDM projects with budgets ranging from $15,000 to $120,000.

Los Angeles, Ca, Us

I worked with faculty and staff at USC, where I trained them in using various polling technologies and Web 2.0 tools for course instruction. Together, we developed technology-enhanced curriculums across multiple schools and created reports and frameworks for collaborative learning. I even got to develop education tools for USC's Second Life Universe and maintain the social media presence for the USC Center for Scholarly Technology. On top of that, I provided technical support for social media, real-time feedback services, and USC's content management system.

Pasadena, California, Us

I submitted a massive $52 million TIGER Grant to the Federal Department of Transportation and worked alongside the City of Pasadena Senior Transportation Planner on TDM status reports. In collaboration with city planners, private businesses, and regional agencies, I helped prepare the framework, documents, and founding pillars for Integrated Mobility for Economic Development. This plan became critical for future grant submissions. Plus, I created training materials for BMW Mini Cooper Electric Vehicles and led training sessions.

Los Angeles, California, Us

I worked on various research projects to help improve Metrolink's ridership levels and marketing strategies. To achieve this, I developed a model to help predict ridership levels by researching and analyzing multiple variables and determining the potential impact those variables had on ridership levels, and helping Executive Leadership understand its impact on the budget. This work output was possible as I developed ridership surveys and examined thousands of rider surveys and published reports that reviewed, forecasted, and assessed ridership trends. These insights were used to conduct future demographic studies to serve riders better.

Gresham, Or, Us

Gresham, Or, Us

I designed a school crossing and improved bike lanes on major arterials. I authored and received a $320,000 grant from the Oregon Department of Transportation (ODOT) through the Safe Routes to School program. To better understand the city's bike routes, I created a GIS bike inventory map covering all bike routes within Gresham, various arterials, and their level of service. Furthermore, I assisted in revising the City of Gresham’s Transportation Specific Plan. Partnering with other engineers, I estimated the construction cost for various transportation projects. Such efforts ensured that Gresham's transportation methodologies were resilient to meet future needs.

Los Angeles, California, Us