17 years of diverse Commercial, Sales and retail experience across B2C, B2B and e-commerce sales, including Tech startup, FMCGs and Global Retail chains. Area of expertise are Commercial, Category Management, Direct sales & Distribution, Key Accounts Management and Trade Channels Management. I have been working with Global Retail chain of stores Metro Cash & Carry for 7 Years, Part of senior leadership for leading Global Snacking company Mondelez for 8 years and heading commercial for B2B e-commerce marketplace Bazaar & Jugnu on a mission to digitize SMEs in Pakistan. Team leader adept at competing and connecting externally, managing to achieve goals and deliver the desired business results, building a high-performance culture and developing talent. Core Working Areas:-Leadership of Category team, in charge of designing the commercial strategies based on shoppers insights, market and financial indicators, development of strategic Portfolio, devise channel base promotional plans and customer engagement, negotiate trade terms and build strategic relationship with manufacturers in order to deliver the TOP line and Bottom line of the organization targets.Sales :- Lead the North Region includes KPK, Islamabad, Rawalpindi, Abbottabad, Jhelum and Faisalabad regions, contributes 35% in National Mondelez business. - Responsible for both Confectionary (Chocolates & Candies) and Powdered Beverage business of Mondelez Pakistan.- Working with 25 Direct & 105 plus indirect distributors with coverage of 34,000 retail outlets includes Local Modern Trade, Traditional trade & Wholesale through direct distributors operates in 27 Towns.- Leading the team of more than 150 professional sales individuals across region.- Highest Tang volume sales contributor in National Business.- Heading the team of Key accounts, managing International Accounts (Hyper & Metro), National Accounts like Utility stores, Canteen Stores and institutional sales.- Develop sales and marketing strategies to drive sales growth in the assigned area. - Develop and manage an efficient distribution network to improve sales performance. - Build sales culture and sale centric atmosphere among the team members.