Ali Abdullah Deepon Email & Phone Number

Dhaka, Bd

Dhaka

• Managing the Location Intelligence Project in Grameenphone, Telenor Asia initiative aiming to develop cross border standardized platform, solution and systems. • Implementing and managing Geomarketing campaign activities.• Monitor and Evaluate market trends to support marketing strategies and increase revenues.• Managed Cellular Distribution Development model to monitor territory wise marketing and distribution related performance and formulate localized and/or national action plan• Integrating Geomarketing requirements with the BI and Technology. - Business requirement capture and documentation vetting from major stakeholders. - Project governance model implementation as per group standardized guideline and polices - Constant monitoring through chasing roadmap and milestones- Various stakeholders alignment integration – Sourcing, BI, Vendors, Technology and IT • Successfully developed Geo location wise cluster campaign to optimum utilization of trade marketing budget. • Build location based reports to Marketing teams to better cater their product portfolio.• Analyze GIS reports with customer behavior, needs, and patterns• Define Customer Service main complain areas to integrate with the expansion plan.• Developed retail classification guidelines to ensure optimum utilization of trade marketing budget• Developed business intelligence dashboard reporting to gather market insight on trade marketing related activities e.g. POS based event.• Developed and managed Telco (SIM) and Device (Handset & Datacard) based micro market campaign for different cluster of subscribers as per their need.Build location based reports to Marketing teams to better cater their product portfolio.• Analyze GIS reports with subscribers behavior, needs, and patterns• Define Customer Service main complain areas to integrate with the expansion plan.• Monitor and analysis different campaign activities and procedures to generate timely delivery of required results.

Bangladesh

o Responsible for developing different distribution concepts and strategies, along with monitoring distribution operation & distributors’ profitability based on the set distribution strategy for ensuring optimal distribution.o Maintain and Analysis of Cell / GIS Map info reporting for different project analysiso Developed Rural Distribution penetration planning.o Responsible for maintaining and monitoring of Territory / Area and Region Portfolio along with distributors’ profitability/Performance in line with the distribution strategies.o Identify specific distributors’ profitability/performance gap based on cell configuration and take necessary initiative in collaboration with other cross-functional departments.o Update & Maintain Cell / Map info database for different project analysis.o Co-ordinate with regional team in implementing different distribution initiatives related to cell configuration e.g. Distributor placement decision based on profitability.o Effective and efficient geo-market cell analysis incorporating Population, Area coverage, income and other factor affecting distributor profitability through GIS based reporting.o Develop plan for Out-station Distribution operation (OSDO) as per requirement from the region.o Develop effective route planning to ensure optimum distribution penetration.

Bangladesh

o Developed strategic marketing plans for Grameenphone initiated projects of new and alternative mobile based services.o Ensure targeted awareness and adoption of the new and alternative mobile based campaign.o Developed Handset Campaign plan to ensure desired positioning of the new and alternative mobile based services to enhance Grameenphone overall positioning in the market.o Keep track and analyze all competitors’ Handset based campaign o Ensure cross-functional alignment of activities and relationship with relevant teams.

Bangladesh

o Assist Head of indirect Sales, SME to various sales functions. o Analyze the Revenue and ARPU of indirect sales channels. o Identify the customized needs and requirements of SME Indirect Sales Team. o Training Requirement analysis for Indirect Sales Channel, and assess the post training performance gap.o Produce various status reports for SME indirect sales team and Head of Indirect Sales.o Assist the head of indirect sales in monitoring and analyze IDSO and Brand Promoter Supervisor field activities, performances against plans through various reporting.o Assist in preparing Market Intelligence report on weekly basis.o Coordinate SME indirect sales team activities with other units of the same department / other division, if required. Coordinate different activities and projects of indirect sales team and provide updated information to the Head of Indirect Sales, SME.

Bangladesh

Brand: PALL MALL/ Client: British American Tobacco Bangladesh (BATB) Developed launch & post-launch brand communication plan for British American Tobacco Bangladesh's (BATB) international tobacco brand "PALL MALL" to up-trade taka 1 ASU30 smokers to taka 2 segment.  Nationwide rollout of Retail Environment Structure (RES) on various outlets as per brand guidelines.  Various consumer engagement campaign execution as a part of loyalty campaign for PALL MALLBrand: Nutri-C Sachet/Client: Kallol Group of CompaniesSuccessfully developed launch campaign plan for Nutri-C instant orange powder drink sachet brand on the 99% Tang & Pran dominated brand market with an intention to provide constant support for the brand around the whole year especially in Summer time & Ramzan month. This has resulted into gaining 8% of the total orange powder drink market share in just 13 months. (Source: AC Neilson research on "Campaign evaluation 2005-Nutri-C") Brand: Shah Cement/Client: Shah Cement Industries Ltd.Shah Cement Distribution conference- CEMFEST from concept development to execution planningBrand: Acme Juice/Client: The Acme Agrovet & Beverages LimitedResponsible for promotional concept development for "Acme Fun Pack" to highlight its new packaging. Brand:Homebound/Client: Homebound Packers & Shippers LimitedSupervising the media weights and spends & follow-up press insertions.Others Responsibilities: Develop Creative Campaign Concept.  TVCs (production to on air)- Shah Cement, Acme Juice, Acme Water, Nutri-C  Digital OOH creative concept development & placement decision and negotiation for the above brands.