Currently I am working as Melbourne and Digital Campus Manager at Australian School of Management. I hold a PhD in Media and Communications from the Queensland University of Technology in addition to a Master's degree in Business Administration (Marketing Management). I was a recipient of the Australian Postgraduate Scholarship and ARC Centre of Excellence for Creative Industries & Innovation 2007, Scholarship at QUT. I have been engaged in teaching and research in Australian universities since 2003.My previous appointments were at the CQUniversity Australia (2003-2005), Academic advisor for the cultural attaché at United Arab Emirates Embassy (2006-2010), and CQUniversity Australia (CMS) (2007-2013). These academic leadership positions invariably involved me playing a key role in curriculum development, liaising with external industry and government bodies, student and senior faculty recruitment, student grievance handling and retention, faculty training and mentoring in order to meet the school's and the university's stated objectives. My loyalty, adaptability and ability to meet the (often) conflicting demands of various constituents that an institution of higher education has to operate with was acknowledge by my colleagues and direct managers. My teaching is very well supported by my broad based management experience and strong multicultural community engagement and networking skills as evidenced with various recognitions during the last decade. My wisdom and understanding of learning and teaching issues is respected and honoured by my students and valued by my colleagues greatly.