- Developing visual brand identities, including logo design, typography, color palettes, and visual elements that effectively communicate the brand's essence and differentiate it in the market.- Establishing and maintaining comprehensive brand guidelines that ensure consistency in brand representation across all touchpoints, including digital and print media, marketing collateral, packaging, and other brand assets.- Providing creative direction to ensure alignment with brand strategies, standards, and objectives.- Generating innovative design concepts and ideas that align with brand strategies and effectively convey the desired brand messaging and emotional connection with the target audience.- Conducting market research, including consumer insights, industry trends, and competitor analysis, to inform brand strategies and design decisions.- Overseeing the creation and production of various brand communication materials, such as brochures, advertisements, website content, social media assets, and other marketing collateral, ensuring consistency and adherence to brand guidelines.- Developing strategies to enhance the brand experience at various touchpoints, including physical spaces, events, and digital platforms, to create a cohesive and memorable brand experience for the target audience.

- Collaborated with a diverse range of clients, including startups, small businesses, and individuals, to deliver custom design solutions that meet their specific needs and goals.- Translated client briefs and requirements into visually stunning designs that effectively communicate their brand messages and capture their target audience's attention.- Developed brand identities, including logo design, color schemes, and typography, to establish a consistent and impactful visual presence for clients.- Created print and digital marketing collateral, such as brochures, business cards, social media graphics, and websites, that align with client branding and marketing strategies.- Worked closely with clients throughout the design process, incorporating feedback and revisions to ensure client satisfaction and project success.

- Designed branded and tailoredgiveaways & kits for clients’ business needs.- Designed kits that is specially customisedto each season, campaign, and brand goals.- Collaborated with team members to brainstorm and develop design concepts that align with client objectives and brand guidelines.- Conducted research to gather inspiration, stay updated with design trends, and contribute fresh ideas to design discussions.- Supported the team in organizing and maintaining design files, assets, and resources to ensure efficient workflow and project management.- Took part in team meetings and presentations, actively contributing ideas and incorporating feedback to improve design iterations.