• Strategic Business Model Development: Advised start-up clients on optimal business models tailored to their specific industry and market needs• Digital Marketing Strategy Formulation: Crafted and implemented comprehensive digital marketing strategies aligned with clients' business objectives, ensuring maximum impact and ROI• Target Audience Analysis: Conducted in-depth evaluations of target demographics to identify the most effective social media platforms for customer engagement and… Show more • Strategic Business Model Development: Advised start-up clients on optimal business models tailored to their specific industry and market needs• Digital Marketing Strategy Formulation: Crafted and implemented comprehensive digital marketing strategies aligned with clients' business objectives, ensuring maximum impact and ROI• Target Audience Analysis: Conducted in-depth evaluations of target demographics to identify the most effective social media platforms for customer engagement and brand awareness• ROAS Analysis and Benchmarking: Calculated clients' Return on Ad Spend (ROAS) and benchmarked it against industry standards to optimize advertising investments• Budget Evaluation and Allocation: Analyzed and strategically allocated clients' marketing budgets to prioritize high-impact areas, driving efficient use of resources• Website and App Launch Support: Provided expert guidance in the launch of new websites and mobile applications, ensuring seamless integration with digital marketing efforts• Digital Marketing Audit and Improvement: Assessed existing digital marketing strategies, delivering actionable recommendations to enhance performance and achieve business goals• Customer Engagement Enhancement: Identified and leveraged new opportunities to foster deeper customer engagement, resulting in increased brand loyalty and conversion rates• Branding: Developed and executed branding strategies that positioned clients strongly in the market, enhancing their visibility and customer appeal• Provided guidance on how best to use social media platforms for branding purposes.• Researched new technologies that could potentially improve the performance.• Developed new digital marketing strategies.• Managed budgeting processes associated with digital marketing activities, ensuring efficient use of resources.• Developed strategic marketing plans to meet business goals and align with overall company objectives.• Communicated marketing team plans and accomplishments. Show less