Highly effective and proactive individual with great interpersonal skills. Very motivated and able to take the lead in achievement of the organisation’s vision and mission by showing initiative. Always keen to learn new skills and like challenges and problem-solving. Capable of working on his own initiative and as part of a team. A fast learner, very determined and enthused, has good analytical and technical skills as appropriate to project management.With over ten years of professional experience in digital marketing, my journey has been anchored by a steadfast commitment to data-driven strategies and a deep understanding of pay-per-click (PPC) advertising. At Gogodoc, my role encompasses comprehensive management of PPC and paid media campaigns, ensuring alignment with the organisation's goals and fostering measurable growth.My competencies lie in setting up and managing paid campaigns, keyword optimisation, account metrics analysis, competitors analysis/research and the utilisation of web analytics tools to pinpoint important insights. Collaborating closely with the team, we have advanced the company's digital presence and achieved improved return on investment (ROI). My proactive approach, combined with a proficiency in marketing communications and team working, has been pivotal in navigating the dynamic digital landscape.