Ali Arshad Email & Phone Number

Involved in overseeing and optimizing the overall performance of various commercial activities within the organization. Leveraging my expertise in data analysis, financial modeling, and market research, I analyze key performance indicators to identify areas of improvement and develop strategies to drive revenue growth and profitability. Through cross-functional collaboration and strategic planning, I align commercial objectives with business goals, ensuring effective implementation and execution of initiatives. Key projects include but are not limited to:- YoY Target planning for each individual segment and channel for major KPIs including GMV, NMV, Orders, Items, Buyers, etc.- Profitability initiative to move bulky sellers to SOF model to improve on the logistics margin and hence the overall profitability.- Multiple reports and dashboards created for prime visibility on OKRs especially the growth in FS orders

Karachi Division, Sindh, Pakistan

Played an instrumental part in shaping the product assortment and driving sales growth within multiple categories in the Commercial department. Through strategic planning and collaboration with cross-functional teams, I've curated compelling product offerings, optimized pricing strategies, and executed promotional campaigns to maximize revenue and profitability. By leveraging market insights and consumer trends, I've identified key opportunities to expand product categories and enhance the customer shopping experience.Key projects include but are not limited to:- Growth of B2B business while staying positive on PM1 and PM1.5- Collaborative plans with brands to start of Private Label products- Campaign partnerships with key brands in the industry for giveaways and mega deals- New product launches within existing brands and new brand launches

Karāchi, Sindh, Pakistan

Guided a proficient team in leveraging data analytics to drive strategic decisions and enhance business operations. Spearheading projects, I've orchestrated the extraction of actionable insights from extensive datasets, enabling informed decision-making across various departments. Through advanced analytics, we've optimized processes, improved customer experiences, and identified market trends to stay ahead of the competition. Key projects include but not limited to:- Seller Payments Dashboard which helped us improve our overall SXP- Profitability Dashboard which became the one true source of truth for overall P&L- Finance KPI File, BOD File and other valuable reports that provide key metrics on daily, weekly and monthly basis

Karāchi, Sindh, Pakistan

Played a pivotal role in driving strategic initiatives and optimizing performance. Leveraging my expertise in financial analysis, market research, and data analytics, I've contributed to the development of insightful reports and recommendations that have enabled informed decision-making processes including but not limited to:- Launch of FOS (Financing Originating System) to reduce overall TAT (Turn Around Time) for financing proposals.- Implementation of the Balanced Scorecard to monitor KPIs of the Commercial, SME & Agri teams.- Branchwise MoM targets of Financing, Trade and Deposits.

Master Of Business Administration - Mba, Analytics & Marketing

"Bachelor Of Science", Economics And Mathematics

Advanced Level, Economics, A

As Level