Ali Awan Email & Phone Number

Perth Amboy, Nj, Us

Ewing, New Jersey, Us

Blackfriars, London, Gb

Seattle, Wa, Us

New York, Ny, Us

Develop and manage all experiential marketing strategies and initiatives for both domestic and international customers.. Identify, develop and evaluate business opportunities that maximize value of Macy’s including co-marketing, cross promotion, brand integration and consumer experiences. Attending key trade shows, conferences and events for brand awareness, business development and sales strategies. Introduce and represent Macys to international markets like Latin & South America, Europe, Middle East and Asia by offering new and customized experiences/services. Identify and develop strategic and cost effective partnerships that drive positive brand equity by utilizing traditional and social channels, digital content and e-commerce, site experience and collateral. Organize key annual events and oversee all processes and logistics. Create new and customized shopping experiences that provide consumers with memorable moments through in store activations, influencer interactions, fashion shows and shopping parties.

New York, Ny, Us

•Supervised and lead a team of 45 sales and back stock associates.•Developed and executed business plan to drive and exceed sales goals. •Provided administrative support to management•Coached and boosted morale of the team through one on one session, training session and feedback. •Evaluated/Reviewed data and reports to identify deficient areas and collaborated with related parties •Created minutes of the meetings, assisted and provided weekly updates to senior managers and executives. •Identified best sellers and key items; communicated merchandise needs to optimize the process•Ensured accuracy of promotional execution by communicating advertising and sales information to the team

New York, Ny, Us

Karachi, Sindh, Pk

•Managed all sales/marketing initiatives and plans for the company.•Developed the marketing strategy for the company in line with company objectives.•Coached and developed a team of field staff for day to day operations•Coordinated marketing campaigns with sales teams.•Prepared and overseen the company’s marketing budget.•Planned and implemented promotional campaigns for existing and new products.•Organized and managed product launches and campaigns. •Worked closely with design agencies, third party vendors and assisted with new product launches.•Gathered and presented potential findings and consumer insights/behaviors through different marketing research techniques, to senior management and key stakeholders.

Karachi, Sindh, Pk

•Researched market trends, demographics, pricing strategies, and other relevant information that helps managers and directors develop marketing plans•Analyzed surveys, polls, and other market research tools to look for patterns and trends•Created and presented graphs, reports, and detailed data analysis using SPSS and other software•Delivered reports on research findings through written documents and verbal presentations•Assisted in creating promotional materials, including brochures, posters, blogs etc.•Provided fact-checking, copy-editing, and formatting assistance during the creation of mailers, coupons, website content, and other promotional materials•Entered marketing data into spreadsheets and helps to create data and financial reports for marketing managers and directors.

Lahore, Punjab, Pk

•Extensively assisted and worked with executives and sales officer team to generate reports and analyze distribution strategy of various products in different areas. •Collaborated with filed marketing team to market events, and increase brand awareness and presence. •Prepared and reported Market Research Report to area sales manager and national sales manager•Assisted brand manager and area sales manager in competitor analysis and devised strategies for market penetration. •Partnered with cross functional teams to organize events, meetings, conference call. •Checked on inventory levels and ordered supplies and maintaining inventory•Prepared expense reports, created Purchase orders and collected payments from vendors. •Provided valuable feedback in merchandise planning & ensured steady supplies of merchandise•Maintained and Monitored budget for all the activities. •Ensured product positioning and shelf space. •Ensured the proper display of Packages Limited Merchandising i.e. branding, posters etc. •Conducted real time research methodology for existing and newly launched products •Conducted Focus Groups ,Face to Face interviews, Tabulation of data through SPSS

Master Of Business Administration - Mba, Marketing

Bachelor’S Degree, Finance