Ali Vise Barron Email & Phone Number

Houston, Texas, Us

Houston, Texas, Us

Houston, Texas, Us

Houston, Texas, Us

• Developed content calendar and published all organic content on various social media channels• Maintained and executed all website content updates, cosmetic changes, WordPress management• Maintained a $350K inbound marketing budget and allocated to appropriate channels and vendors• Managed employee social sharing program on the Influitive platform to increase PROS brand awareness and digital footprint• Maintained the PROS brand online through third party websites including Salesforce AppExchange, G2 Crowd and Microsoft• Managed LinkedIn Sales Navigator users and performance and provided social selling training to the sales organization• Researched and implemented new technologies and digital marketing and social media trends• Executed and measured results of all LinkedIn, Twitter and Facebook paid advertising for Americas and EMEA including response activity in Salesforce• Acted as a social media advocate by presenting social media 101 trainings to employees• Participated in social media and website strategy meetings with industry and marketing leaders to stay competitive and current• Created biweekly reports in Google Analytics for industry leaders on website performance • Monitored and analyzed competitor online activity, including competitor blogs, social media activity, online advertising, news releases and events using the RivalIQ platform• Assisted with Search Engine Optimization of pros.com

Houston, Tx, Us

• Assisted in the research and implementation of digital marketing initiatives, such as abandoned cart emails, pay-per-click advertising, and affiliate marketing while evaluating key performance indicators• Created a digital marketing editorial calendar detailing marketing emails, social media campaigns, and website creative• Managed the email marketing process from start to finish and distributed seven emails per week to 1.5 million subscribers• Reported weekly on marketing email results, including open rate, click rate, revenue and ROI• Created a seamless experience for the customer and continued brand engagement through omni-channel marketing• Proofed for accuracy and provided approval on all print marketing materials, digital assets, marketing emails and website copy• Created marketing campaign strategies around key holidays, retail trends and events to drive revenue and brand awareness• Managed the email acquisition process online and in boutiques and prepared weekly reports on progress• Assisted with presentation preparation on quarterly digital marketing initiatives to executive team and board members• Participated in the build and execution of the monthly email marketing strategy with initiatives like A/B testing, email pop up, geo-location, and conversion tracking• Performed routine competitor analyses and provided improvement recommendations

Houston, Tx, Us

• Prepared media relations recap reports detailing publicity coverage, media sponsorship and advertising recap reports• Executed on-site media tours, photo opportunities and press conferences• Managed and executed copy writing, layout, and distribution of marketing collateral • Contributed to social media editorial calendar and client presence on Facebook and Twitter• Managed elements of media sponsorship relations, client contract renewals and contract extensions • Wrote and updated client’s website content with copy and add images• Wrote advertising copy and manage submission deadlines between client, designer and publications• Coordinated media interviews, both live and taped, for print and online publications, television and radio outlets