• Incentive Program Strategy: Developed and executed strategies for incentivizing user behavior that aligned with the company's goals. This involved identifying opportunities, defining objectives, and creating a roadmap for monetization.• User Engagement Analysis: Conducted in-depth analysis of user behavior to understand the impact of incentive programs. Utilized data analytics tools to identify trends and opportunities for improvement.• Monetization Optimization: Continuously… Show more • Incentive Program Strategy: Developed and executed strategies for incentivizing user behavior that aligned with the company's goals. This involved identifying opportunities, defining objectives, and creating a roadmap for monetization.• User Engagement Analysis: Conducted in-depth analysis of user behavior to understand the impact of incentive programs. Utilized data analytics tools to identify trends and opportunities for improvement.• Monetization Optimization: Continuously optimized incentive programs to improve conversion rates, retention, and user lifetime value. Implemented A/B testing and data-driven decision-making to achieve these goals.• Cross-Functional Collaboration: Collaborated with product, marketing, and data analytics teams to ensure the seamless integration of incentive programs within the product ecosystem. This involved clear communication, alignment on goals, and coordination on program execution.• Budget Management: Oversaw the budget for incentive programs, ensuring that resources were allocated effectively and efficiently to maximize ROI. Tracked and reported on program expenses and revenue generation.• Regulatory Compliance: Stayed up-to-date with industry regulations and compliance requirements related to incentive programs, ensuring that all programs adhered to legal standards.• Documentation and Reporting: Maintained comprehensive documentation of incentive programs, their performance, and outcomes. Generated regular reports to track key performance indicators and provided insights for decision-making. Show less

• Advertising Strategy• Digital Advertising• Social Media Advertising• Branding and Creative Campaigns• Market Research and Analysis• Media Buying and Planning• Data Analytics and Performance Metrics• Copywriting and Creative Content Development• Marketing Communications

• Ad Campaign Management: Developed and executed digital advertising strategies, including campaign setup, optimization, and monitoring, to ensure maximum performance and return on investment (ROI).• Location-Based Analytics: Leveraged location data to target ads based on specific geographic regions, demographics, and consumer behavior patterns, optimizing ad placements for better engagement and conversion rates.• Performance Tracking and Analysis: Utilized analytical tools and… Show more • Ad Campaign Management: Developed and executed digital advertising strategies, including campaign setup, optimization, and monitoring, to ensure maximum performance and return on investment (ROI).• Location-Based Analytics: Leveraged location data to target ads based on specific geographic regions, demographics, and consumer behavior patterns, optimizing ad placements for better engagement and conversion rates.• Performance Tracking and Analysis: Utilized analytical tools and platforms to track and analyze campaign performance, providing actionable insights and recommendations to enhance ad effectiveness and reach business objectives.• Team Leadership: Managed a team of ad operations specialists, providing guidance, training, and mentorship to ensure effective campaign execution and performance.• Collaboration: Collaborated with sales, marketing, and creative teams to understand client objectives and develop tailored advertising solutions that align with their goals and drive revenue growth.• Process Improvement: Identified areas for process optimization and automation to enhance operational efficiency and scalability, driving continuous improvement in ad operations workflows.Inventory Management: Evaluating new solutions and negotiating contracts to support campaign objectives.• Ad Quality Assurance: Ensured compliance with industry standards, ad policies, and best practices to maintain high-quality advertising content and user experience.• Reporting and Communication: Generated regular reports on campaign performance, providing clear and concise updates to stakeholders, including the COO and executive team.• Industry Trends and Research: Stayed abreast of industry trends, emerging technologies, and advertising best practices to drive innovation and maintain a competitive edge in the market. Show less

• Ad Operations Team Creation: Spearheaded the creation and development of the ad operations team, including hiring, training, and mentoring team members to build a capable and high-performing team.• Ad Operations Tools Development: Collaborated with internal stakeholders and external partners to identify and implement ad operations tools and platforms that streamlined campaign management, reporting, and analysis processes.• Ad Ops Process Development: Designed and implemented ad… Show more • Ad Operations Team Creation: Spearheaded the creation and development of the ad operations team, including hiring, training, and mentoring team members to build a capable and high-performing team.• Ad Operations Tools Development: Collaborated with internal stakeholders and external partners to identify and implement ad operations tools and platforms that streamlined campaign management, reporting, and analysis processes.• Ad Ops Process Development: Designed and implemented ad operations processes and workflows, ensuring efficient campaign setup, trafficking, monitoring, and optimization.• Ad Systems Education: Educated and trained company stakeholders on ad systems and workflows, ensuring a clear understanding of the ad operations processes and promoting cross-functional collaboration.• Campaign Management: Oversaw end-to-end campaign management, including ad creative trafficking, tracking implementation, targeting setup, and performance optimization to drive campaign success and meet client objectives.• Quality Assurance: Conducted thorough ad quality assurance checks to ensure compliance with industry standards, ad policies, and best practices, mitigating the risk of ad-related issues and maintaining a positive user experience.• Troubleshooting and Issue Resolution: Identified and resolved ad-related issues, working closely with technical teams, vendors, and partners to address discrepancies, technical glitches, or delivery challenges.• Data Analysis and Reporting: Utilized ad operations tools and analytics platforms to analyze campaign performance data, generate reports, and provide actionable insights to stakeholders, enabling data-driven decision-making.• Collaboration and Communication: Collaborated closely with sales, marketing, creative, and technical teams to align strategies, ensure smooth campaign execution, and foster effective cross-functional communication. Show less

• Ad Operations Leadership: Led and managed the 10 people ad operations team, providing strategic direction, guidance, and support to ensure smooth campaign execution and exceptional performance.• CPI Campaign Management: Oversaw the planning, setup, monitoring, and optimization of CPI campaigns, leveraging data-driven insights and industry best practices to maximize campaign effectiveness and ROI.• CPA Monitorization and Optimization: Managed Cost Per Action campaigns, closely… Show more • Ad Operations Leadership: Led and managed the 10 people ad operations team, providing strategic direction, guidance, and support to ensure smooth campaign execution and exceptional performance.• CPI Campaign Management: Oversaw the planning, setup, monitoring, and optimization of CPI campaigns, leveraging data-driven insights and industry best practices to maximize campaign effectiveness and ROI.• CPA Monitorization and Optimization: Managed Cost Per Action campaigns, closely monitoring performance metrics and optimizing campaigns to meet client-specific conversion goals and KPI targets.• Client Reporting: Developed comprehensive reports and performance analysis for clients, delivering actionable insights and recommendations to improve campaign performance and drive business objectives.• Invoice Creation: Collaborated with the finance team to generate accurate and timely invoices, ensuring proper billing and financial transparency for clients.• Account Manager Support: Provided support and guidance to Account Managers in executing successful campaigns, addressing ad operations-related queries, and collaborating on client communication and strategy development.• Quality Assurance: Implemented rigorous quality assurance measures to ensure compliance with industry standards, ad policies, and brand guidelines, maintaining a high level of ad quality and user experience.• Process Improvement: Continuously evaluated and improved ad operations workflows, identifying opportunities for automation, streamlining processes, and enhancing operational efficiency.• Collaboration and Communication: Fostered strong cross-functional collaboration with internal teams, including sales, marketing, creative, and data analytics, to align strategies, share insights, and drive campaign success.•Programmatic Implementation: Improved the team's understanding of programmatic advertising, enabling them to excel in executing programmatic campaigns effectively. Show less

• Ad Operations Leadership: Provided strategic guidance and leadership in managing end-to-end ad operations processes, ensuring seamless campaign execution, and maintaining alignment with industry best practices.• Data Analysis and Insights: Leveraged advanced data analysis tools and techniques to extract actionable insights from campaign performance data, identifying optimization opportunities and driving continuous improvement.• KPI Management and Improvement: Defined, tracked, and… Show more • Ad Operations Leadership: Provided strategic guidance and leadership in managing end-to-end ad operations processes, ensuring seamless campaign execution, and maintaining alignment with industry best practices.• Data Analysis and Insights: Leveraged advanced data analysis tools and techniques to extract actionable insights from campaign performance data, identifying optimization opportunities and driving continuous improvement.• KPI Management and Improvement: Defined, tracked, and managed KPIs such as CPI and CPM, implementing data-driven strategies to improve campaign efficiency, reduce costs, and increase overall performance.• Data Creation and Utilization: Developed and implemented data strategies to collect and utilize first-party and third-party data effectively, enhancing campaign targeting, audience segmentation, and personalization.• Performance Optimization: Utilized data-driven insights and A/B testing methodologies to optimize campaign performance, including creative rotation, bid adjustments, and targeting refinements, resulting in improved conversion rates and ROI.• Operational Efficiency: Streamlined ad operations workflows and processes, identifying areas for automation and process improvement to drive operational efficiency and reduce turnaround times.• Reporting and Communication: Produced comprehensive performance reports, presenting key findings and actionable recommendations to stakeholders, including marketing teams, senior management, and executive leadership.• Attribution and Tracking: Implemented advanced tracking mechanisms and attribution models to accurately measure and attribute conversions and user actions, improving campaign measurement and optimization.• Industry Trends and Innovation: Stayed at the forefront of industry trends, emerging technologies, and best practices in data-driven advertising, continuously exploring new methodologies and tools to drive innovation and maintain a competitive edge. Show less

• Ad Operations Management: Led end-to-end ad operations processes, including ad trafficking, campaign setup, and monitoring, ensuring smooth campaign execution and adherence to best practices.• Data Analysis and Insights: Utilized data analysis tools and platforms to evaluate campaign performance, conduct deep-dive analyses, and extract actionable insights to optimize ad campaigns and maximize ROI.• KPI Management: Defined and managed key performance indicators (KPIs) such as CPI and… Show more • Ad Operations Management: Led end-to-end ad operations processes, including ad trafficking, campaign setup, and monitoring, ensuring smooth campaign execution and adherence to best practices.• Data Analysis and Insights: Utilized data analysis tools and platforms to evaluate campaign performance, conduct deep-dive analyses, and extract actionable insights to optimize ad campaigns and maximize ROI.• KPI Management: Defined and managed key performance indicators (KPIs) such as CPI and CPM, tracking performance against benchmarks and goals, and implementing strategies to improve campaign efficiency and effectiveness.• Data Creation and Utilization: Implemented strategies for data collection, analysis, and utilization, leveraging first-party and third-party data to enhance campaign targeting, audience segmentation, and overall ad performance.• Performance Optimization: Utilized data-driven insights to identify optimization opportunities, including bid adjustments, creative rotation, targeting refinements, and other tactics to improve campaign performance and achieve KPI targets.• Reporting and Communication: Generated comprehensive performance reports, highlighting key metrics, trends, and actionable recommendations for internal stakeholders, including marketing, sales, and executive teams.• A/B Testing and Experimentation: Designed and executed A/B tests and experimentation plans to assess the impact of different variables (e.g., ad creatives, targeting parameters) on campaign performance and drive continuous improvement.• Campaign Tracking and Attribution: Implemented robust tracking mechanisms and attribution models to accurately measure and attribute conversions and user actions, facilitating data-driven decision-making and optimizing campaign strategies.• Cross-Functional Collaboration: Collaborated closely with teams such as marketing, sales, and data analytics to align strategies, share insights, and optimize the overall advertising ecosystem. Show less

•Managing Display & Video (mobile) Campaigns: I efficiently set up display and video campaigns on various ad servers, effectively managing inventory and bidding to optimize campaign performance.•Monitoring Campaign Delivery and Attribution: I closely monitored campaign delivery and post-click attribution, ensuring campaigns were meeting KPIs and making necessary adjustments to maximize results.•Launching and Optimizing Campaigns: I loaded and launched campaigns, implemented creative… Show more •Managing Display & Video (mobile) Campaigns: I efficiently set up display and video campaigns on various ad servers, effectively managing inventory and bidding to optimize campaign performance.•Monitoring Campaign Delivery and Attribution: I closely monitored campaign delivery and post-click attribution, ensuring campaigns were meeting KPIs and making necessary adjustments to maximize results.•Launching and Optimizing Campaigns: I loaded and launched campaigns, implemented creative changes, and performed optimizations to achieve desired KPIs and enhance overall campaign performance.•Reporting to Sales Team and Clients: I provided comprehensive campaign reporting to the sales team and clients, delivering insights and performance metrics to demonstrate the value and success of our advertising efforts.•Publisher Relations and Traffic Investigation: I took responsibility for maintaining positive relationships with publishers, identifying network traffic needs, and proactively contacting publishers to secure suitable traffic for our campaigns.•Insight Reports: I prepared insightful reports based on delivery data, providing in-depth analysis and recommendations for further campaign optimization and strategy refinement.•Training Initiative Leadership: I led the training initiative, creating informative documents and presentations on different platforms, scheduling and conducting training sessions for my team as well as other departments, ensuring everyone had a solid understanding of the tools and processes.•Programmatic Campaign Support: I provided support for programmatic campaigns, offering guidance on setup, troubleshooting issues, and optimizing programmatic strategies for improved performance.•QA Process Management: I took charge of the quality assurance (QA) process, implementing and maintaining best practices in the market, ensuring high-quality deliverables and optimal campaign performance. Show less

•Managing Display & Video (Mobile) Campaigns: I skillfully set up display and video campaigns across various ad servers, meticulously managing inventory and bidding to optimize campaign performance.•Monitoring Campaign Delivery and Post-Click Attribution: I closely monitored campaign delivery and post-click attribution, proactively identifying any issues and making necessary adjustments to maximize campaign effectiveness.•Loading, Launching, and Optimizing Campaigns: I efficiently… Show more •Managing Display & Video (Mobile) Campaigns: I skillfully set up display and video campaigns across various ad servers, meticulously managing inventory and bidding to optimize campaign performance.•Monitoring Campaign Delivery and Post-Click Attribution: I closely monitored campaign delivery and post-click attribution, proactively identifying any issues and making necessary adjustments to maximize campaign effectiveness.•Loading, Launching, and Optimizing Campaigns: I efficiently loaded and launched campaigns, making creative changes and implementing other optimizations to reach and exceed key performance indicators (KPIs).•Providing Campaign Reporting: I prepared and delivered comprehensive campaign reports to the sales team and clients, offering insights and performance metrics to showcase the success and impact of our advertising efforts.•Managing Publisher Relations: I took responsibility for fostering positive relationships with publishers, investigating the traffic needs of our network, and proactively reaching out to publishers to secure suitable traffic for our campaigns.•Generating Insightful Reports: I utilized delivery data to prepare insightful reports, analyzing campaign performance, identifying trends, and providing actionable recommendations for further optimization and strategy refinement.•Leading Training Initiatives: I spearheaded the training initiative by creating informative documents and presentations about different platforms, scheduling and conducting training sessions for my team and other departments, ensuring a thorough understanding of tools and processes.•Collaborating with Scandinavian and Turkish Networks: I actively worked with Scandinavian and Turkish network.•Providing Programmatic Campaign Support: I offered dedicated support for programmatic campaigns, assisting with setup, troubleshooting issues, and optimizing programmatic strategies to achieve optimal outcomes. Show less