- In-Charge for total Kuwait market Sales all channels Coop, Key account, Wholesale & Groceries - Preparing an annual forecast for all company products- Define and inform the sales team of their targets on annually and monthly basis - Prepare a detailed table of rentals of all market (Coops, Hypermarket)- Re-Structure organization for all trade channels - Prepare a weekly review with the sales team and a monthly review with the GM and including all company departments (Sales, Finance, Warehouse, HR)

- In-Charge for total Kuwait market sales (all Channels) + Iraq export - Develop new business system - Implement visibility agreements all channels Coops, Hypermarket & Groceries - Increase market share by 5% - Expand range of products from 2 SKU to 4 SKU - preparing an annual forecast for all company - Prepare for monthly review with the GM and other departments Finance, warehouse, Production & sales supervisors

- In-Charge for total Kuwait market sales (all channels)- Re-structure organization for all trade channels - Re-structure market expenses- Develop sales from 850,000 KD to 1.8 MM in one year - Develop market activities

- In-Charge for total sales management in Riyadh, Dammam, Est Area - Increase sales by 3MM SR (Banda, Othaim, Danube) in one year - Track and manage sales by channels on daily basis - prepare a monthly sales review with GM

- Manage Kuwait's Traditional Trade with a total of 1.890 Customers accounts and 65 Wholesalers and private Supermarket (Wholesale & Groceries Target 5.5 MM)+(Top Coops _ Key Accounts target 7.5 MM)- Track and manage sales margins by account, driver, and brand on daily basis - Assign sales and targets for my team (two Filed Sales Manager, 13 route drivers and 2 sales representatives with 5 Merchandisers for top account- Develop budget, and implement marketing activities programs (Along with the sales Development Manager)- Prepare monthly reviews with country manager and quarterly reviews for sales director

- Managing and leading Coops,Wholesale and hypermarket sales - Implement visibility agreements in 45 coops and 2 Hypermarket - Sales increase from 8 MM to 12 MM in 3 years time only- Reduce returns and damages from 5% to 2% - Reduce Shelf OOS from 4% - Managed a team of 9 Sales representative, 40 merchandisers covering 65 Coops and 225 coop branches - Develop team performance

- Supervisor for 22 Coops+ Coop branches ( 1996 to 1998)- Handling top 7 Coops and 1 Key account Executive (Sultan Center) Direct sales with 3 Sales Rep & 8 Merchandisers reporting to me- Implement shelf visibility (expand space shelf space &reduce expense)- Improve Coops warehouse stock & improve shelf OOS

- From February 1992 until December 1995 working as Key Account for Nestle products on top customers in term of:- Sales Follow-up Monthly-Quarter goal-setting to achieve goals and estimate business growth.

- Design and implement special offers in terms:- - Promo pack design, Quantities, re-evaluate promotion activities - Allocate promo stock - Promo cost evaluation & budgeting