In all my roles – from Agency account handler – through to launching into the horticultural world of garden design and then into the wedding/events industry – building relationships and making authentic connections, has been pivotal.I pride myself on fostering long term connections with my clients, and on my track record of being genuinely supportive, kind-hearted, creative and enthusiastic.A strong belief that the best work comes from intuitive questioning, digging deeper and getting a true understanding of the brief. Getting to know people, brands, consumers – is the basis for it all – whatever the industry, whatever the role. Without the jargon. Without the ego. Oh, and having a good sense of humour, an unfailing attention to detail and a strong eye for great design…helps too!
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OwnerRambling Stems 2019 - PresentAmpthill, England, United KingdomOffering a bespoke, tailored wedding florals service using all my previous experience as account handler, to nurture my couples through the process, and achieve the right balance of satisfying their brief, whilst pushing creative boundaries, and staying on budget. Created Rambling Stems as an eco-friendly alternative to traditional offerings - using Foam-free eco installation techniques and local British suppliers. Working with freelance florists to train and teach environmentally friendly alternatives to traditional techniques. -
DesignerSilver Grass Design 2001 - 2019Bedfordshire, England, United KingdomCreated a Bespoke Garden Design Service; building the brand from scratch and acquiring new customers from private households/garden work to corporate landscaping work. Transitioned from hand-drawn plans to 3D virtual plans. Managed entire client relationship from onboarding, brief scoping, client handling, through to overseeing construction/build phase and soft landscaping phase. Developed an online/postal design service so that design projects could be offered globally. Worked on several international projects from NYC, to Italy, Netherlands, NZ and SA.
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Freelance DesignerSuccessful Garden Design Courses Apr 2015 - Apr 2016Www.Successfulgardendesign.ComSenior Freelance Designer with the following responsibilities:Create garden design concepts, sketches and mood boards for approval. Produce and edit video presentation - for clients all over the world - to produce bespoke garden design for Mail Order Design ServiceClient liaison through to final presentation plan. Produce planting plans with full plant aftercare specification and databaseProduce graphic perspective sketches. Produce on-line course content (beginners garden design course)Write blogs and produce video content for Youtube.On-line Marketing - producing on-line trailers and Ads for workshops and courses -
Course LecturerCapel Manor College 2006 - 2007Enfield, England, United KingdomPrepared and delivered the course content for the Foundation diploma in Garden Design (3 hr evening class) held onsite weekly at Capel Manor College. Enjoyed sharing knowledge and being a positive influence for potential newcomers to the industry, helping to build their confidence in an engaging and and motivating way, to bring their skills and knowledge up to entry level to join the main C&G Level 2 course. -
Account ManagerDavid Poole And Associates 1998 - 2000London, England, United KingdomSuccessfully managing the ongoing Customer Development campaign for the Goldfish Credit Card (HFC Bank client) from product launch stage through the first year of its existence. Also worked on the early days of launch of the World Vision Child Sponsorship scheme. Both high profile accounts involved building and nurturing the client relationship, with a level of professionalism and trust-building and helping to deliver campaigns on time, on brief and on budget. -
Account ExecutiveMccann Worldgroup 1995 - 1998London, England, United KingdomSupporting the AM & AD to plan, schedule, brief and manage below the line marketing projects, spanning branding, DM campaigns, print materials, packaging and photography. Building mutually beneficial client relationships, representing agency values and keeping regular status report updates. -
Junior Account Exec/InternMountbatten Program 1994 - 1995New York, New York, United StatesGraduate 1-year internship placement through the Mountbatten Internship Programme - placed at Zoetics marketing agency NYC and included a 6 month internal client secondment to KPMG PeatMarwick, Fifth Ave. Supporting AD to build Lead Generation Marketing campaign for KPMGs RAP service, being the single point of contact for all project communications.
Ali Conway Skills
Ali Conway Education Details
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Psychology & Management Studies -
Distinction
Frequently Asked Questions about Ali Conway
What company does Ali Conway work for?
Ali Conway works for Rambling Stems
What is Ali Conway's role at the current company?
Ali Conway's current role is Rambling Stems.
What schools did Ali Conway attend?
Ali Conway attended University Of Glasgow, Capel Manor College.
What skills is Ali Conway known for?
Ali Conway has skills like Photoshop, Writing, Blogging, Lighting, Creative Strategy, Marketing Strategy, Planting Design, Online Education, Landscape Design, Digital Marketing, Planting Plans, Online Marketing.
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