Ali Crawford's Location
Sacramento, California, United States, United States
Ali Crawford's Contact Details
Ali Crawford work email
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Ali Crawford personal email
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Ali Crawford phone numbers
About Ali Crawford
Ali Crawford is a Product Development Manager at SMUD at SMUD. She possess expertise in leadership, project planning, project management, sustainability, new business development and 12 more skills.
Ali Crawford Work Experience Details
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Product Development ManagerSmud Apr 2015 - PresentSacramento, California, Us -
Project Manager IiSmud Jan 2013 - Apr 2015Sacramento, California, UsAssigned to develop new programs, products and services, and improve new product delivery and integration processes.• Developed and launched SMUD’s Innovation Generator, an innovation incubator, to assist emerging businesses in demonstrating new technology, new applications and new business models.• Developed business case for Sun Safe, a new business model for SMUD ownership of distributed generation and storage on customer premises; Easy Bill, a TOU alternative that offers risk mitigation for a premium; Car Share, an all-electric car share program in downtown Sacramento.• Reinvented SMUD's vision for revenue programs and drafted three year strategic plans.• Created an enterprise-wide process from ideation to implementation for new products and services and new pilots.
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Principle Demand Side SpecialistSmud Nov 2011 - Dec 2012Sacramento, California, UsPromoted to draft SMUD's Smart Grid Vision, Strategy and Road Map. • Managed a team of over 50 SMUD SMEs and outside consultants to develop the Smart Grid Road Map.• Synthesized current industry perspectives on development of the Smart Grid. • Refined our vision of the Smart Grid for 2020 and identified the most likely road for reaching the vision, using Year 2012 as a baseline. • Recommended program, process, education, technology, policy, workforce and safety cutting edge activities to help fully implement the vision.
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Project Manager I And IiSmud May 2007 - Nov 2011Sacramento, California, UsPromoted to manage process and technology projects, implement new programs and services and support operational business practices and programs. • Redesigned SMUD's Greenergy Program, SMUD's Carbon Offset Program, the Shade Tree Program and Community Solar Program to create a next generation, integrated carbon reduction portfolio.• Applied for and was awarded several ARRA funded grants for energy efficiency projects totaling $25M.• Developed the Sacramento Regional Energy Alliance, a consortia of local governments, non-profits and other community organizations formed to improve energy efficiency and solar in our region and develop unified approaches to economic recovery and job creation.• Managed the launch of the Billing and Payment Streamlining project and implementation of the Interim Service/Property Manager Portal, Data Transfer/Confirmation Model for Moving Connections, Predictive Maintenance, Residential Customer Program Awareness Survey, Agents in the Community Pilot, SMUD’s Carbon Offset Program, Carbon Calculator, and contributed significantly to the launch of OCG.org and the Employee Recognition Program.• Launched SMUD's Home Electricity Reports, Opower's first utility product, which has transformed behavior-based efficiency. The project made the cover of the New York Times.• Provided strategic planning and financial direction to the District’s Residential Services division, Residential Revenue Programs, Carbon Reduction Programs and several Energy Efficiency Programs.
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New Business Development SpecialistSmud Mar 2004 - May 2007Sacramento, California, UsHired to develop new products and services for residential and commercial customers, as well as evaluate existing programs to improve customer acquisition and retention, operational processes and financials; prepared business cases with ROI analyses, developed customer surveys and industry benchmarking studies, conducted market assessments, and managed process improvements. • Automated a call transfer process for the Moving Connections program, increasing revenue from $10,000 per year to over $100,000 per year. • Developed a Sales Partnership Promotion to sell HomePower via retailers throughout Sacramento, increasing enrollments at the same time supporting local businesses. • Launched a Green Tags product, to sell the environmental attributes of renewable power to commercial and industrial companies, promoting the construction of renewable energy plants and earning additional revenue for the utility. • Provided strategic planning and financial direction to the District’s Residential Revenue Programs, Carbon Reduction Programs, Low Income Programs, Billing and Payment Programs and several Energy Efficiency Programs.
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Special Projects ManagerThe Hoyt Company Oct 2003 - Jan 2004Hired as a small business consultant to evaluate business processes, software and hardware, organizational structure, marketing strategies, and make recommendations for to improve profitability; oversaw new business development; organized and hosted community outreach events. • Participated in RT South Line light rail opening and Folsom light rail ground breaking, Truxel light rail protests, Bridge over I-5 community forums. • Purchased, planned and implemented installation of MAC computer network and digital phone system. • Drafted company policies and procedures manual to standardize processes.
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General Manager/Director Of MarketingNew Dawn Recovery Center Apr 2002 - Sep 2003Selected to restructure and reorganize operations for this rehabilitation facility. Challenges included managing day-to-operations, facilities, information systems, human resources, accounting, and marketing and sales activities, negotiating contracts with vendors, and monitoring compliance with state and federal regulations. Managed Administration and Accounting personnel.• Renegotiated payer contracts to increase profit margins by 150% and vendor contracts to decrease costs by 5%.• Increased client base 25% through design and implementation of marketing campaigns: development of new corporate image, Web site, collateral and direct mail. Improved customer retention via global program enhancements: improved curriculum, enhanced teaching tools, and expanded staff training.• Recovered $500K in uncollected receivables through implementation of automated accounting and reporting systems and development of account reconciliation and collection procedures.• Improved company-wide efficiency and communication through network installation, reorganization, job redefinition and business plan re-prioritization.
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PublisherSchwann Publications Jan 2000 - Jan 2002Promoted to provide executive leadership, planning, and direction to this multi-million dollar media corporation. Charged with full P & L responsibility, development of short and long-range company goals, fiscal and strategic planning, annual budget preparation, market and competition analysis, fund raising and partnership development, operations management, product development, sales, marketing and service management. Directed a staff of 50 for 6 printed publications and an online publication.• Increased net revenues over $1M in one fiscal year.• Reduced costs over $670K annually through print and distribution contract renegotiations.• Created and launched DVD Advance, the then best-selling US DVD magazine, capitalizing on market timing, and developed and branded Schwann Online, the then largest online, subscription music database.• Revitalized and transformed the corporate image from an outdated, classical music publication company to an industry leader on music and video trends, and key provider of information and data for the digital future.
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Sales And Marketing DirectorSchwann Publications Jan 1998 - Jan 2000Promoted to expand newsstand and subscription sales. Responsibilities included new revenue channel development, pricing structure redesign, cost reductions in production and distribution, contract renegotiations. Managed Sales and Advertising staff.
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Sales AnalystValley Media Jan 1997 - Jan 1998Promoted to manage the acquisition of Schwann Publications.
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Business Analyst/AdministratorValley Media Jan 1995 - Jan 1997Hired as a project manager to develop proprietary software, implement software and security protocols, administer databases and research new information technology.
Ali Crawford Skills
Leadership
Project Planning
Project Management
Sustainability
New Business Development
Strategic Planning
Business Development
Energy
Community Outreach
Contract Negotiation
Key Performance Indicators
Microsoft Office
Marketing Research
Yoga
User Acceptance Testing
Innovation
Problem Solving
Ali Crawford Education Details
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California State University-SacramentoBusiness Administration -
California State University-SacramentoBiological Sciences
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Uc San DiegoBiochemistry And Cell Biology/Minors In French Literature And Psychology
Frequently Asked Questions about Ali Crawford
What company does Ali Crawford work for?
Ali Crawford works for Smud
What is Ali Crawford's role at the current company?
Ali Crawford's current role is Product Development Manager at SMUD.
What is Ali Crawford's email address?
Ali Crawford's email address is ac****@****mud.org
What is Ali Crawford's direct phone number?
Ali Crawford's direct phone number is (888) 742*****
What schools did Ali Crawford attend?
Ali Crawford attended California State University-Sacramento, California State University-Sacramento, Uc San Diego.
What skills is Ali Crawford known for?
Ali Crawford has skills like Leadership, Project Planning, Project Management, Sustainability, New Business Development, Strategic Planning, Business Development, Energy, Community Outreach, Contract Negotiation, Key Performance Indicators, Microsoft Office.
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