Ali Currie Email & Phone Number

London, Gb

London, United Kingdom

Reporting directly to the Board and serving as the Client Services representative for RY's brand and sustainability engagement offer, I led and won new business pitches, drove client growth and profitability, and ensured client satisfaction and retention. Leading multi-channel, award-winning projects for flagship clients like J&J, ILO, WRAP, Maersk, Sodexo, Wood plc, and Ocado, notable highlights include:J&J (Kenvue): Collaborated with the senior US sustainability and global PR team to deliver the 'Healthy Lives Mission' sustainability programme for Kenvue, including new brand positioning and guidelines for Listerine, Neutrogena, Aveeno, Johnson’s Baby, and Femcare. Developed Social Impact projects and facilitated workshops for 200+ employees, providing tools for internal workshop facilitation.ILO: Successfully pitched for a global tender against 100+ agencies for the UN agency’s brand and VI refresh. Over two years, led the project and roll-out, earning significant client praise. This work included RY’s most awarded film and campaign on workplace discrimination against people with disabilities, generating groundbreaking results.WRAP: Secured and managed two consecutive 3-year contracts, consolidating the previous procurement model of three agencies into a single agency. This transformation led to a 900% revenue increase within one year. Delivered over 50 behaviour-change campaigns, RY's first TV campaign, and numerous fundraising initiatives, achieving significant year-on-year growth in reach, impact, ROI, and partnerships, including grants and donations. Received over 20 awards, including honours from Cannes and New York Film Festivals. Managed third-party agencies across media (direct and social), influencer, research, and PR, creating significant efficiencies for both client and agency.

London, United Kingdom

My role at MSL was positioned within their Employee Engagement offer. As CD I led a team of 14 account and project managers and managed a critical account/PM internal split/restructure. Overseeing EY, the practice's flagship account encompassed the development of exceptional talent communications across multiple channels, catering to graduate, school, and experienced-hire demographics, resulting in award-winning campaigns and much-improved application numbers. Additionally, I was client-lead for EY Financial Services EMEIA, contributing to diverse DE&I campaigns and collaborating on charity partnerships deployed across 14 countries.

London, United Kingdom

A key requirement of my role at Cultureshock was to increase revenue and grow relationships with existing clients by establishing and rolling-out new, diverse offers within the agency, particularly around brand transformation. Introduced new structure and processes for the client services and new business pitch teams to improve growth/revenue.Working with a number of global, high profile clients in the arts, luxury, fashion and sport sectors including Abu Dhabi Tourism & Cultural Authority, Caprice Holdings, Cutler and Gross, David Morris, Guggenheim Abu Dhabi, Jumeirah, British Museum, Sotheby's and the V&A.

London, United Kingdom

I joined the team at Creator to deliver strategic brand and digital communications to the range of clients, including Transport for London, Greater London Authority, Gissings, TUI, Thomas Cook, Rathbones Investment Management and Nationwide Building Society. I also led the business development offer, managing new business pitches and successfully increased client numbers and revenue year on year. I left this role for my first (closely followed by my second!) maternity leave, which I enjoyed for 3 years.

London, United Kingdom

Tasked with increasing organic growth of the overall client database which included Aston Martin, DAKS, Honda F1, Jaguar Land Rover and William Grant & Son's (Hendrick's). Working closely with planning and creative departments, I was also responsible for running new business pitches across the agency. I introduced new client management systems and procedures, including a new fee billing structure, creative briefing process and set organic growth targets for individuals within the team.

London

This pure-play business development role involved sourcing and winning new business through the co-ordination of high-value pitches in partnership with the planning and creative teams. Managed pitch team and provided strategic and creative input to pitch proposals. Identified new marketing opportunities and attended all charity-related conferences to build network. Wrote award entry submissions, managed company website and external relationships with marketing and charity trade press.Achieved annual target of new business within 6 months. Assisted with Whitewater’s own brand refresh. Whitewater's clients included RSPCA, Cancer Research UK and Plan International.

Sustainability Studies

The University of Cambridge Institute for Sustainability Leadership Business Sustainability Management Executive certificate in business.

Ba (Hons) Business Administration, Business Administration And Management, General