BIC Skin Creative: Inkbox, Tattly, Bodymark Brands- Play a leadership role in the creative strategy, development, and execution of comprehensive brand plans and marketing initiatives to achieve revenue and brand awareness objectives.- Oversee these projects from ideation to execution, ensuring cohesive campaigns across social media, paid media, e-commerce, and retail channels.- Direct omni-channel teams in creating data-informed marketing calendars across Inkbox, Bodymark, and Tattly.- Facilitate monthly strategy sessions with cross-functional teams to solidify targeted omni-channel marketing strategies.- Collaborate with customer success and insights teams to translate consumer data into effective strategies.- Manage integrated marketing meetings and oversee task trackers for all projects.- Delegate tasks and support direct report in their role as Marketing Operations Specialist

BIC Skin Creative: Inkbox, Tattly, Bodymark Brands- Develop and maintain a unique, authentic brand voice across all channels with storytelling that deeply connects with audiences.- Use consumer insights and creative collaboration to ensure the message resonates and drives engagement across marketing campaigns, brand partnerships, product launches, web content, email/SMS marketing, social, paid media, and more.- Author of comprehensive tone of voice guide for Inkbox, tailored to each platform for consistency and distinctiveness across paid media, social, web, retail, and retention.

Completely free website designed to simplify shopping online through exclusively local, independent businesses, with a focus on women, LGBTQIA2S+ and BIPOC-owned retailers. With over 4000 listed locals in Toronto, Vancouver, Calgary and Halifax. As seen in : The New York Times, The Guardian, Bay Street Bull 30 Under 30, Women of Influence 2021, Toronto Life, CBC News, The National Post, The Globe and Mail, Huffington Post, The Toronto Star, Global News, Narcity, NOW Magazine, Medium, The Province, Yahoo! News and more.

- Orchestrated and executed social media calendars for a wide range of clients (Baskin Robbins, Gay Lea, Mr. Sub, etc) across all social platforms - Crafted authentic and compelling content that resonated with their distinct brand identities.- Spearheaded end-to-end production of dynamic photography and video content.- Devised tailor-made strategies targeting individual sales and growth objectives, effectively harnessing organic approaches, ad spend, creator marketing, and SEO.