Ali Feinberg Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, Us

-Manage end to end operations process for digital ad campaigns, including ad trafficking from inception to completion for a variety of clients.-Collaborate with internal teams to implement ad serving best practices, troubleshoot campaign and creative issues, offer campaign setup advice, and address internal technology questions.-Oversee and QA campaign timelines, including third-party tag creation and tracking implementation.-Partner with media and analytics teams to deploy data management and reporting solutions.-Participate in strategic discussions on technology integrations to improve efficiency and data quality.-Organize and centralize processes and technologies for efficiency.-Proactively manage partners and engage in industry outreach.-Ensure effective utilization of current tools and systems.-Stay up-to-date on industry trends, new ad formats, and beta opportunities.

London, Gb

-Appointed as the TAM lead for 3 accounts. Responsible for creating and maintaining updated process documentation for the entire team to reference and serve as the point of contact for any questions, concerns, or issues that may arise. Monitor client needs from a tracking perspective in preparation of a cookieless world.-Work closely with new vendors and run publisher testing to confirm the site’s tagging and tracking capabilities across multiple devices in order to track as much media exposure as possible for our clients.-Collaborate with senior management and internal Client and Program Leadership teams to ensure workflows and system improvements are functioning to support the TAM team.-Continually taking on new accounts and complicated projects to consistently manage a high project weight.-Work on the Beta teams of multiple internal initiatives to ensure a seamless launch to the entire team.

London, Gb

-Provide technical and operational knowledge to successfully track digital ad campaigns through tagging and direct integrations. Monitor recruitment and goals to ensure a study’s end results are actionable for clients. -Mentor a small team of Technical Account Managers by providing support on highly complex projects and leading weekly calls to review client deliverables while managing upwards of 30 projects of my own.-Assist in troubleshooting processes at a project level for mentees and connect with leadership when needed regarding widespread technical problems impacting the entire team/account.-Create and deliver impression tracking tags based on extremely detailed and intricate media plans considering several factors including serving parties, inventory locations, and publisher capabilities/limitations. -Monitor discrepancies on thousands of placements on a weekly basis to ensure tracking is aligned and within acceptable ranges. Work directly with publishers, agencies, and client daily to investigate tagging and tracking issues. Review and advise on implementation to ensure tags are appended and tracking media correctly. -Assist in project assignment to entire team based on individual’s onboarded accounts, project counts, and project weights.

New York, New York, Us

-Responsible for supporting the stewardship of clients’ linear television and digital video media investments.-Developed a working knowledge of the clients’ goals, guidelines, and strategies by working with the Negotiator to create and implement video investment strategies.-Gather and pull research and rankers to assist in the planning and negotiations of media buys.-Approve upgrades and ADUs and manage records in the system to accommodate changes to buys.-Manage relationships with networks and vendors to ensure inventory is running properly.-Track performance of buys and develop and maintain internal and client reporting.-Ensure billing reconciliation on a timely manner across all investments.-Assist with the preparation and completion of post analysis reporting.-Create and maintain buy summaries for Scatter Buys and analyze plans.-Create network submission sheets for entire Video Investment team for the 2019-20 Upfront.

Boston, Ma, Us

-Identify and engage with different groups weekly to begin using Google Allo and providing them with the key benefits of the app.-Drive awareness of the app through the use of social media.-Creating engaging events throughout campus to promote trial and adoption of the product. -Work and promote branded events on campus and surrounding areas throughout the semester. -Maintain communication with groups to ensure continued product use and provide them with updates on promotions. -Report weekly metrics during all activities including foot traffic, participation, and qualitative data through questionnaires.

New York, Ny, Us

-Worked with Digital Investment, Print Investment, and Social teams. -Reached out to multiple clients and publishers to set up insertions and negotiate rates, confirm deadlines, and request various materials. -Assisted multiple teams to build out weekly reports which were presented to the clients to analyze and track their campaigns performances.-Worked in Cortex to analyze the agency’s total online video spend for 2017 across all clients.-Worked in Prisma to prepare multiple campaigns for billing reconciliation. -Played a vital role in the billing process by coding invoices to be input into the system and cleared for payment.

New York, Ny, Us

-Assisted with business continuity program to develop notification system and sending out notification cards-Managed and developed new hire folders and assisted with organizational charts for all departments-Created ratings documentation for all divisions and researched division goals in order to facilitate performance management-Developed project ideas based on executive speakers-Acted as a project manager to coordinate a presentation with a group of 20+ interns