The mission of the Michigan Fashion Media Summit is to inspire and educate the next generation of fashion industry leaders by connecting them to creative and professional opportunities across the retail world. The Michigan Fashion Media Summit is the premier platform for college students and industry professionals to collaborate and shape the future fabric of fashion.• Created and developed concept of the MFMS• Formed a dedicated student planning committee of 40 out of 125+… Show more The mission of the Michigan Fashion Media Summit is to inspire and educate the next generation of fashion industry leaders by connecting them to creative and professional opportunities across the retail world. The Michigan Fashion Media Summit is the premier platform for college students and industry professionals to collaborate and shape the future fabric of fashion.• Created and developed concept of the MFMS• Formed a dedicated student planning committee of 40 out of 125+ applicants in the summit's first year; continue to oversee team and manage all creative and financial decisions• Leading, guiding, directing, and evaluating the work of other executive leaders and MFMS members• Creating, communicating and implementing the MFMS's vision, mission, and overall direction• Formulating the strategic plan of inviting speakers, attendees, and partners to the summit• Maintaining awareness of both the external and internal trends and news in the industry and discovering opportunities for expansion in the college-fashion market• Providing overall leadership in the organization and direction for the actions of all members• Social media accessible via @UMFMS Show less

• Formulate and lead influencer marketing initiatives on platforms such as Instagram,TikTok, and Facebook; produce content briefs, define KPIs and analyze and conductreporting for social media programs across all digital platforms• Negotiate with celebrity and influencer agencies to secure long-term and seasonal brandpartnerships, creating deals with creators such as Camila Coelho and Brittany Xavier• Assist with RFP process for global media and editorial campaign… Show more • Formulate and lead influencer marketing initiatives on platforms such as Instagram,TikTok, and Facebook; produce content briefs, define KPIs and analyze and conductreporting for social media programs across all digital platforms• Negotiate with celebrity and influencer agencies to secure long-term and seasonal brandpartnerships, creating deals with creators such as Camila Coelho and Brittany Xavier• Assist with RFP process for global media and editorial campaign advertisements• Manage global product placement program through sample trafficking for editorial,influencer, and VIP wardrobe with editors and styling teams• Lead relationship with Shopstyle to amplify advertisement revenue for influencer program• Contribute to the increased productivity of the global product placement program through daily sample trafficking for editorial and VIP pulls via Fashion GPS - coordinate directly with editors and styling teams daily• Responsible for tracking and compiling all print, digital, and celebrity placements• Circulate all weekly US and global editorial communication alerts• Lead seasonal presentations and one-on-one appointments with collections to editors/influencers with team as needed• Administer all influencer, VIP, and editor gifting initiatives Show less

• Negotiated brand ambassadorships with agents and brands to create an authentic andpowerful advertisement (notable project: Elsa Hosk for Rene Caovilla)• Formulated guest lists using the Influencer Intelligence platform for VIP events and workwith celebrity & influencer agents to secure top tier attendance• Liaised with brands and influencers/VIPs on custom looks for events such as The Met Gala and NYFW• Lead account communications for brands such as John Hardy, Off—White… Show more • Negotiated brand ambassadorships with agents and brands to create an authentic andpowerful advertisement (notable project: Elsa Hosk for Rene Caovilla)• Formulated guest lists using the Influencer Intelligence platform for VIP events and workwith celebrity & influencer agents to secure top tier attendance• Liaised with brands and influencers/VIPs on custom looks for events such as The Met Gala and NYFW• Lead account communications for brands such as John Hardy, Off—White, Dundas, Maje, Sandro, and AG Jeans• Support in composing and distributing VIP media alerts• Assisted with VIP stylist pulls in the Karla Otto showroom• Monitored press outlets and distribute relevant press clippings to VIP clients• Remotely supported all Karla Otto VIP global initiatives Show less

• Formulate guest list of fashion and beauty influencers via personal network; secured 60 attendees• Consult with Chanel executives to provide feedback on date, timing, and event giveaways• Lead event logistics to ensure all onsite activations were properly executed• Analyze post-event data to project ROI and adjust upcoming event

August 2017 marked the first annual IMG Fashion Camp, which joined industry leaders from IMG Models, Art + Commerce, The Wall Group, IMG Fashion Events & special guests, like Ashley Graham and Lily Aldridge, to allow high school students to explore all facets of the fashion business. As a counselor and social media marketer, my role included:• Creating content for Snapchat account "IMGFashionCamp" each day• Photographing campers, activities, and events for Instagram and Facebook… Show more August 2017 marked the first annual IMG Fashion Camp, which joined industry leaders from IMG Models, Art + Commerce, The Wall Group, IMG Fashion Events & special guests, like Ashley Graham and Lily Aldridge, to allow high school students to explore all facets of the fashion business. As a counselor and social media marketer, my role included:• Creating content for Snapchat account "IMGFashionCamp" each day• Photographing campers, activities, and events for Instagram and Facebook pages @IMGFashionCamp• Managing talent such as Ashley Graham, Jasmine Tookes, and Neels Visser• Promoting the camp through social advertising, and gaining thousands of followers by the end of the week • Enriching campers about my personal experience as an IMG Models intern• Monitoring the campers as often as possible, acting as their support, helping them navigate the campus, answering questions, and being their advocate during the sessions Show less

Responsibilities included:• Constructing presentation decks for prospective clients• Drafting storyboards for client photo shoots• Conceptualized events, coordinated invitation mailings, manage guest list database, and create bios for VIP and guest attendees• Created event recaps and reports, photo presentations, and editing of picture/video event modules• Researching keywords and content avenues using Google AdWords• Working closely with Adobe Photoshop, Illustrator… Show more Responsibilities included:• Constructing presentation decks for prospective clients• Drafting storyboards for client photo shoots• Conceptualized events, coordinated invitation mailings, manage guest list database, and create bios for VIP and guest attendees• Created event recaps and reports, photo presentations, and editing of picture/video event modules• Researching keywords and content avenues using Google AdWords• Working closely with Adobe Photoshop, Illustrator, and InDesign Show less

• Working on the staff of Maja Chiesi, VP/Agent at WME-IMG Models• Managing talent and assisting on set at photo/video shoots/special events for models such as Erin Heatherton and Lily Aldridge• Scheduling bookings and handled contracts for clients such as Victoria's Secret, Alexander Wang, Vogue, and H&M• Updating model's online portfolios and created PowerPoint presentations sent to high-profile clients

HBO Campus Agents generate excitement, awareness, and buzz about HBO and HBO NOW on campus. With guidance from GMR Marketing, HBO’s affiliate college agency, via e-mail, phone calls and social hubs, Campus Agents not only learn about grassroots marketing, but also execute it in real-world situations.Campus ambassador responsibilities ranged from:• Promoting HBO NOW to fellow students by representing the brand• Seeking out unique opportunities that will connect students with… Show more HBO Campus Agents generate excitement, awareness, and buzz about HBO and HBO NOW on campus. With guidance from GMR Marketing, HBO’s affiliate college agency, via e-mail, phone calls and social hubs, Campus Agents not only learn about grassroots marketing, but also execute it in real-world situations.Campus ambassador responsibilities ranged from:• Promoting HBO NOW to fellow students by representing the brand• Seeking out unique opportunities that will connect students with HBO• Utilizing social media platforms like Facebook and Instagram to spread the word Show less

Jobs:• Gillete Venus• Seventeen Magazine• Walmart• Party City• Kensie• Vans• Lester’s NYC• Little Brown Books