Ali Gohar Email & Phone Number

United Kingdom

Remote

I can help to shape the conversation around your business, build loyalty, and attract new customers. Crafting an effective digital marketing strategy will expand all of your other inbound marketing efforts as well as create brand awareness, drive word of mouth, and attract buyers through strategic content on LinkedIn, X (Twitter), Google, FB, IG, TikTok, YT and more!Highlights:- Using the funnel strategy and ads, I helped a client increase sales by 236%!- Conducted A/B testing on over 100 ad creatives, identifying top performers that led to a 25% increase in engagement.- Came up with digital marketing initiatives that led to a 42% increase in user acquisition.Working with me, I can offer a range of the following digital services:- Social Media Management- Copywriting (for websites, blogs, email and social media)- SEO-Optimised Content- Digital Brand Strategy- Digital Media Planning- Growth Marketing- Lead Gen- Graphic Design and Animation- Influencer Marketing- Social Media Policy

Main Responsibilities:- Leading the Digital Team- Digital Marketing Strategy- Social Media Marketing (Paid and Organic)- Search and Social Paid Campaigns for Awareness and Performance- Content Planning- Media Planning and Budgeting- Data Insights using Google Analytics (GA4), Meta Business Suite and Similar Web- Influencer Marketing- Email Marketing- Cross-team collaboration (Creative Team, Digital Production, Brand Managers)Highlights:- Managed and scaled paid search and social campaigns across META and Google Search Ads, achieving a 50% increase in leads.- Analysed and changed Google Ads strategy (to Performance Max), resulting in 80K more website traffic.- Designed and executed a landing page optimisation strategy that lifted conversion rates by 18%.Tools in use:- Google Analytics, Google Ads- Meta Ads Manager and Business Suite- HubSpot- Semrush- PowerBI- MailChimp

Remote

I was responsible for heading the digital vertical of a number of local, national and international brands and managing my team. The biggest account I looked after was Colgate. A summarised description of my achievements and day-to-day responsibilities:- Having assisted a national brand to increase its reach by 194% to 12 million on FB and 103% on Instagram in a year within the same budget- Taking a deep dive into the brands, to understand and be aligned on the brand positioning, brand communication, brand strategy and target audience, furthermore translating it into developing the digital content strategy.- Orchestrated the creative testing process, enhancing ad performance and contributing to a 22% increase in CTR and a 33% increase in ROAS.- Creating effective campaigns (including Influencer campaigns) for the digital vertical based on the client brief and/or suggesting content based on research, industry insights and their target audience.- Copywriting for the email, website, blogging and social media platforms.- Managing the strategy, design and animation team and assigning daily production/content creation tasks, while motivating the team into execution.- Strategised and crafted email campaigns that resulted in 29% higher open rates and 14% more clicks.- Preparing and delivering presentations for new business and partnership opportunities.- Developing the content plan and strategy backed by data, to share with the client for approval.- Curating monthly content calendars and scheduling the posts on agreed social media platforms.- Generating brands digital impact audits and sharing reports with the clients.

London, United Kingdom

Contracted by The Change Group.- Generated 1,881 website clicks and 430 email subscribers from TikTok over 10 days.- Set up and managed campaigns on Google, LinkedIn, Instagram and Facebook using my understanding of ad types and capabilities across major social and search platforms, measuring success and producing reports based on insights.- Reached out to influencers and coordinated exclusive influencer partnerships by following a pre-determined timeline.- Assisted in devising a marketing strategy and tactical campaigns for the launching of new products, as well as existing products.- Strategising content creation and copywriting with content creators.- Assisted with content creation, content calendar, post-scheduling and community management

London, United Kingdom

As an Account Manager (for UK & IE) my main focus was: 1. Growing my book of business through merchant retention and providing quality deals for the app & website. 2. Providing excellent level of support to the partners with online and offline issues related to their campaigns.My responsibilities & achievements include:+ Managing 250+ accounts, achieving an average of 130% for revenue generated per month.+ Signing over 120 deals with 95 unique businesses across the food & drink, beauty, leisure & events industry. + Successfully pitching to prospects over the phone, face-to-face and via email.+ Negotiating on margins, price points and Ts & Cs to create mutually beneficial business relationships.+ Advising SMEs and established businesses on their digital and offline marketing strategy. + Demonstrating value proposition through ROI, presentations and anecdotes.+ Providing excellent support, including voucher conflicts, voucher expiry, informing them about deal selling out and if we can add more cap, getting deals added in newsletters and communicating regularly.

London, United Kingdom

In this role, I was responsible for introducing Groupon to potential business partners across the UK and IE who've submitted the online enquiry to work with us, onboarding, developing relationships, creating offer structures and negotiating and closing deals with these merchants. I work closely with the Head of Inbound, Head of Quality Assurance, sales trainers and city planning team. Working in this role has expanded and strengthened many skill areas for me, which includes but is not limited to managing client expectations, developing commercial acumen to identify highly profitable business opportunities, working independently and taking ownership of my work and managing the sales pipeline.Successes so far include winning team incentives, being able to work with platinum partners and exceeding revenue targets many times over - currently number one for the revenue generated from new businesses in the last two months in a row (May and June 2017), accounted for 44% revenue (of a team of eight staff) alone this month.Bonus: This role has allowed me to become a SalesForce ninja! 👍

London, United Kingdom

• Promote and sell wellness, energy, telecommunications and media products. • Developing excellent communication skills, by pitching and presenting to potential customers while providing product knowledge and handling customer objections.• Recruit franchisees, give team training (public speaking) and promote events.

South East England

• To deliver presentations to groups of Year 12/13 & College students/parents evenings.• Lead question and answer sessions with the audience.• Enthuse the audience about the opportunity of a Higher Education experience.• Communicate with schools/colleges ahead of each event to confirm all event details.• Where appropriate deliver workshop sessions to deepen the Student Finance understanding.• Assist in securing event bookings when necessary and schedule permitting.• Ensure all evaluation forms and feedback provided, are completed at each event and returned to the Student Finance Team on a weekly basis.• Complete weekly paperwork and expenses in an accurate and timely manner.

London, United Kingdom

• Assisted in coordinating and implementing a portfolio of events. • Organize, plan and coordinate events on a regular basis. • Produced marketing and communication materials for events. • Responsible for regularly updating social media pages as well as interacting with followers.• Increased student membership through social networking.

London, United Kingdom

• Planned and prepared for client meetings; this included sending calendar invites, booking meeting rooms, producing agenda and undertook minutes throughout the meeting.• Undertook extensive primary and secondary research for the client, analyzing data and drawing out key information.• Responsible for managing data and producing weekly reports and spreadsheets in a deadline-driven environment.• Produced and monitored KPIs of the clients to measure the success of new initiatives and programs effectively.• Making recommendations and advising on process improvement to clients.• Assisting with the implementation of new business models and new elements to the existing initiative.

London, United Kingdom

• Delivered a range of Widening Participation and outreach programs to prospect students without a strong tradition of progression to higher education. The purpose of the sessions and activities was to raise aspirations, build confidence and improve skills. • Represented the university at sixth form school/collage to deliver sessions to young people as to why they should study Business. This involved running sessions in a class; 1-2-1 sessions; guidance to student life; UCAS application process; personal statements.

Mile End Stadium, London.

• Assisted with coordination of key tennis projects for young people aged 8-14 throughout the Borough.• Provided administration and marketing support to deliver effective programs.• Mentored young people by delivering tennis sessions to increase young participants' motivation and confidence levels.• Coordinated events/tournaments – Assisted in various stages of event planning to run the event on the day.

Bachelor Of Science (Bs), Business Management, 2:1 Second Upper Class Honours

Activities and Societies: . - QM Skill Award Winner - Pakistan Society Committee Member - Freshers Student Ambassador - Volunteering.

Foundation Degree, Business And Humanities., 2:1

Activities and Societies: Student Ambassador

Bootcamp Course, Computer Software Engineering