Ali Graf Email & Phone Number

Minneapolis, Minnesota, United States

Minneapolis, Minnesota

Managed team of media analysts responsible for planning, activation, reporting and insights for digital media campaigns for Target Media Network/Roundel. Provided holistic optimization strategies and reporting based on unique campaign objectives. Observed and evaluated trends of media campaigns and provided learnings for planning recommendations.

Managed digital advertising campaigns for 50+ websites from pre-sale planning to post-campaign analysis. Facilitated onboarding of new sites including implementing new ad tags and QA. Monitored campaigns throughout lifecycle and communicated with sales and clients on optimizations as needed. Generated monthly pipelines, reconciled campaigns against.

Managed all advertising campaigns across app, website, and eNewsletters. Optimized and analyzed campaigns throughout to ensure fulfillment and excellent results. Upheld exceptional client support with ongoing communication and campaign delivery. Assisted with marketing decks and integrated media plans for sales efforts.

Greater Minneapolis-St. Paul Area

Managed all digital campaigns for Scout properties including servicing clients from creation of insertion order to campaign completion, digital specs, ad implementation for site/eNews ads and supported sales staff with proposals and media plans. Analyzed campaigns to ensure proper implementation, goals were attained and campaign performance met.

Received and tracked insertion orders and managed guaranteed position requirements for five national magazines. Effectively communicated with publishers and salespeople on status of print and digital advertisers and various marketing programs. Attended production meetings, reported to publishers on needed adjustments and tracked down missing ad materials..

- Wrote and filed press releases of activities of organization - Provided information to donors for upcoming events - Researched individuals for potential sponsorship, organized and planned fundraising events- Organized and filed all press coverage for past years of relief efforts - Gained exposure to how nonprofit functions and receives press coverage

- Worked with layout of magazine ensuring advertisements were on proper pages- Created competitive reports demonstrating performance against New Woman’s competitive set - Worked with team to fill pages for upcoming issues to meet tight closing deadlines - Scheduled and coordinated key meetings with potential clients and completed special projects as assigned

Bachelor Of Arts, English, International Journalism

Master Of Business Administration (Mba), Negotiation & Conflict Resolution