Alexandra (Ali) Hammond Email & Phone Number

New York, United States

New York, United States

Greater New York City Area

Sydney, Australia

Responsible for the planning, selection and inventory management of all fiction & travel books for the Dymocks network. - Implementation of innovative promotions that drive sales and highlight the Fiction & Travel Categories to customers to achieve growth in Market share, Gross Margin & Sales.- Negotiations with vendors that have maximized the company's profits and margin. - Negotiations with vendors that have increased co-op funds each year to execute successful catalogue, EDM & social media marketing.- Representing Dymocks as a key media spokesperson to print, broadcast and online media ensuring increased exposure for the brand on weekly programs. Worked to reinvigorate the Dymocks Book of the Month program. - Ability to discover, champion & deliver results on unrecognised & under supported talent.

Sydney, Australia

- Development, testing & application of new buying system that streamlined processes for Category Managers & Store Managers.- Implementation of innovative travel book campaigns & promotions that were executed successfully and resulted in growth.- Interactions with Customers, Account Managers, Company Departments & Franchise Owners to ensure Category Managers could work effectively to drive results.

Sydney, Australia

- Assisting in all aspects of buying and promotion for the Children’s category for the Flagship store resulting in improved sales and profitability- Accurate replenishment ordering for the store, including running min/max and sales by supplier, reporting to schedules and placing backlist replenishment orders.

Sydney, Australia