Ali Hassan Email and Phone Number
A dynamic Operations Manager and General Manager with 15+ years of experience in fitness facilities and recreation management. Proven expertise in leading teams, optimizing operations, and delivering exceptional customer experiences. Skilled in managing gym operations, executing business strategies, and driving profitability by consistently hitting KPIs.Apart from my operational responsibilities, I oversee member services across the region, addressing concerns promptly, developing retention strategies, and maintaining an NPS of 30% with 85% member satisfaction. My expertise in member interaction and the 8-step sales process ensures effective lead conversions and long-term loyalty.In addition, I plan and execute monthly and annual events to enhance member engagement, foster community spirit, and strengthen retention. These events are tailored to drive participation and create meaningful experiences for members, aligning with organizational objectives.With extensive experience in launching new clubs, training staff, and aligning teams with organizational goals, I am fluent in English and Arabic, bringing leadership, strategic planning, and communication skills to fast-paced environments.
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Multi-Site General ManagerPuregym Middle EastDammam, Eastern Province, Sa -
General ManagerPuregym Middle East Feb 2024 - PresentSaudi ArabiaAs a key leader in the club, I ensure seamless daily operations, focusing on facility cleanliness, equipment maintenance, and health and safety compliance. I regularly review club standards, collaborate with vendors, and uphold a welcoming and safe environment for members. My role includes monitoring key performance indicators (KPIs) like membership sales, retention rates, and customer satisfaction, using data-driven decisions to optimize performance.Member Services and Retention:A core responsibility is overseeing member services across the region. I address and resolve member concerns promptly, implement retention strategies, and consistently achieve an NPS of 30% with member satisfaction at 85%. Leveraging the 8-step sales process, I excel in engaging with members, fostering loyalty, and converting leads effectively.Financial Management:I manage the club’s financial health by preparing budgets, controlling costs, and driving revenue growth. Through strategic financial analysis, I ensure expenditure optimization while delivering quality services and maintaining profitability.Sales & Marketing Initiatives:I play a vital role in membership growth, collaborating with the marketing team to execute local campaigns, social media promotions, and community outreach. These initiatives enhance the club’s visibility and strengthen its member base, fostering a sense of community.Team Leadership:Leading a team of fitness coaches, personal trainers, and support staff, I oversee recruitment, training, and development. I cultivate a positive work culture, conduct performance reviews, and motivate my team to deliver exceptional service, aligning with PureGym’s mission.Member Experience:I prioritize creating an exceptional member experience by addressing feedback, managing complaints, and initiating programs that keep members engaged and satisfied. My focus is on building a welcoming environment that inspires long-term member retention and loyalty. -
Acting Cluster General Manager At Puregym Middle EastPuregym Middle East Jan 2023 - Feb 2024Saudi ArabiaLeadership Approach:Foster a high-performance culture through hands-on leadership.Maintain weekly visibility across the cluster, prioritizing focus clubs and peak times.Spend 2-3 days per week in the base club and allocate the remainder to the cluster.Visit focus clubs weekly for half a day and ensure all clubs are visited at least every other week.Drive Club Performance:Invest time in understanding and improving each club's performance.Utilize reports and data to continuously enhance local performance.Review numbers weekly and during every visit.Discuss KPI reports and P&L monthly with GMs.Utilize available tools for sales and marketing opportunities, planning well in advance for peak times.Continuous Improvement:Develop and update action plans weekly/monthly with GMs, covering sales, marketing, and operational aspects.Stay informed about local competition and devise strategies to maintain a competitive edge.Monitor new competition openings and coordinate responses with RMs.Team Development:Develop a high-performing team by creating a succession plan and conducting structured reviews.Take a hands-on approach to talent development, understanding team members' strengths and needs.Operational Excellence:Focus on executing all activities with precision and timeliness.Ensure prompt and accurate execution of centrally driven activities.Member Experience and Standards:Maintain high standards of member experience, aligning plans with NPS feedback.Assess recruitment needs regularly and drive improvement in fitness coaching and group exercise.Seek support from stakeholders to drive performance and exploit opportunities.Safety and Compliance:Ensure a safe and legal environment in all clubs by adhering to policies and procedures.Conduct quarterly self-audits and attend bi-monthly night audits across the cluster.Pre Opening : Oversee new PureGym clubs launches, ensuring site readiness, team recruitment, efficiency staff training. -
General Manager At Puregym Middle EastPuregym Arabia Oct 2021 - Jan 2023Riyadh, Saudi Arabia1. Operations Management: - Oversee the day-to-day operations of the health club, ensuring smooth functioning of all departments and facilities. - Develop and implement operational policies and procedures to enhance efficiency and member satisfaction. - Maintain a clean, safe, and well-equipped environment that meets health and safety regulations. 2. Member Services: - Provide exceptional customer service and ensure members' needs are met. - Develop and implement strategies to attract and retain members. - Monitor member feedback and address concerns promptly to ensure high member satisfaction. 3. Staff Supervision and Development: - Recruit, train, and supervise health club staff, including fitness trainers, group exercise instructors, front desk personnel, and maintenance personnel. - Foster a positive work environment and provide leadership and support to the team. -Conduct regular performance evaluation and provide constructive feedback- Pre Opening :Oversee the successful launch of new PureGym Clubs, ensuring readiness in site preparation, team recruitment, training, and marketing initiatives to deliver exceptional member experiences. -
Recreation And Fitness ConsultantSaudi Aramco Jan 2018 - Oct 2021Saudi ArabiaProgram Development & ManagementThe Recreation Manager designs and supervises a diverse array of recreational programs, including sports leagues, fitness classes, workshops, camps, and special events. Regular assessment of community needs allows for adjustments to keep offerings fresh and relevant.Facility OperationsA key responsibility is overseeing the operation and maintenance of recreational facilities. The Recreation Manager ensures safety, cleanliness, and accessibility, working with maintenance teams for timely repairs and upgrades. Compliance with health and safety regulations is paramount.Financial ManagementThe role involves budget preparation and financial oversight. The Recreation Manager manages budgets, sets program fees, and tracks expenses to meet financial targets. They generate reports to evaluate program performance and make adjustments.Staff Leadership & DevelopmentHiring, training, and supervising staff, including fitness instructors, is essential. The Recreation Manager conducts performance reviews and provides feedback to promote staff development. Fostering a positive work environment aligned with organizational values is a priority.Customer Service & Community EngagementDelivering excellent customer service is vital, as the Recreation Manager serves as the main contact for participants. They address inquiries and complaints to ensure a positive experience. Engaging with the community promotes recreational programs and facilities.Marketing & PromotionThe Recreation Manager develops strategies to promote programs through social media, newsletters, and local advertising. Analyzing participation data helps refine marketing efforts for maximum outreach.Administration & ReportingMaintaining accurate records of attendance and financials is essential. The Recreation Manager prepares reports on program performance and facility usage, presenting findings to upper management. -
Physical Fitness Specialist And Performance CoachKing Fahad Medical City - Kfmc Sep 2015 - Jan 2018Saudi Arabia1. **Program Development and Management:** - Design and oversee fitness and recreational programs for various ages and fitness levels, customizing plans based on individual assessments. - Regularly evaluate program effectiveness, making adjustments to ensure high-quality services that meet client needs.2. **Client and Staff Interaction:** - Conduct fitness assessments and create personalized plans while tracking client progress. - Recruit, train, and manage staff, ensuring they deliver exceptional service and adhere to professional standards.3. **Facility and Equipment Management:** - Manage daily operations of fitness and recreational facilities, ensuring safety, cleanliness, and proper use. - Maintain equipment and address safety issues promptly to ensure a safe environment.4. **Customer Service and Engagement:** - Foster a welcoming environment, address client inquiries, and resolve issues to ensure high satisfaction. - Motivate clients to stick with their fitness plans, offering guidance and adjustments to help them achieve their goals.5. **Budget and Marketing Management:** - Manage program budgets, ensuring efficient use of resources. Develop and implement marketing strategies to attract and retain members. - Collaborate with marketing teams to create promotional materials and campaigns that effectively promote services.6. **Compliance and Safety:** - Ensure compliance with health and safety regulations, conducting regular risk assessments and implementing necessary precautions. - Educate clients and staff on safety practices and proper exercise techniques to minimize injury risks. -
Fitness TrainerElhefnawy Sports Club Jun 2012 - May 2015EgyptDemonstrate how to carry out various exercises and routinesWatch clients do exercises and show or tell them correct techniques to minimize injury and improve fitnessGive alternative exercises during workouts or classes for different levels of fitness and skillMonitor clients’ progress and adapt programs as neededExplain and enforce safety rules and regulations on sports, recreational activities, and the use of exercise equipmentGive clients information or resources about nutrition, weight control, and lifestyle issuesGive emergency first aid if needed
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Fitness TrainerTalaa Al-Geish Sports Club Apr 2012 - Jun 2013CairoDemonstrate how to carry out various exercises and routinesWatch clients do exercises and show or tell them correct techniques to minimize injury and improve fitnessGive alternative exercises during workouts or classes for different levels of fitness and skillMonitor clients’ progress and adapt programs as neededExplain and enforce safety rules and regulations on sports, recreational activities, and the use of exercise equipmentGive clients information or resources about nutrition, weight control, and lifestyle issuesGive emergency first aid if needed
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Fitness CoachMansoura Sports Club Feb 2011 - Jan 2013ElmansouraDesign training programs Evaluate athletes maintain athletes record Demonstrate the correct way to use exercise equipment Monitor the misuse of equipment Ensure the gym is clean and free of health and safety hazards Deliver exercise classes and workshops Develop personal exercise and diet plans Develop annual fitness programs for the a various sports teams. Demonstrate how to carry out various exercises and routines. Watch clients do exercises and show or tell them correct techniques to minimize injury and improve fitness. Give alternative exercises during workouts or classes for different levels of fitness and skill. Monitor clients’ progress and adapt programs as needed.
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Fitness InstructorAl-Entag Al-Harby Sports Club Mar 2009 - Jun 2011CairoDesign training programs Evaluate athletes maintain athletes record Demonstrate the correct way to use exercise equipment Monitor the misuse of equipment Ensure the gym is clean and free of health and safety hazards Deliver exercise classes and workshops Develop personal exercise and diet plans Develop annual fitness programs for the teams
Ali Hassan Skills
Ali Hassan Education Details
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Business Administration And Management, General -
Bachelor Of Physical Education And Sports Science
Frequently Asked Questions about Ali Hassan
What company does Ali Hassan work for?
Ali Hassan works for Puregym Middle East
What is Ali Hassan's role at the current company?
Ali Hassan's current role is Multi-Site General Manager.
What schools did Ali Hassan attend?
Ali Hassan attended Rb College Of The United Kingdom, Mansoura University.
What skills is Ali Hassan known for?
Ali Hassan has skills like Automated External Defibrillator, Metabolic Typing, General Conditioning, Sports Nutrition, Club Operations, Sports, Ambitious, Fitness Instruction, Interval Training, Increased Energy, Fitness, Sports Injuries Rehabilitation.
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Ali Hassan
Lead Digital Transformation Officer @ Acud Company | Enabling Cultural Evolution Through Strategic Tech TransformationsJiddah
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