Ali H. Email & Phone Number

Toronto, Ontario, Canada

• Work closely with the Early Career (EC) business to better understand the business’s needs and provide insight as the marketing subject matter expertise (SME)• Strategize, create, present, manage, and optimize marketing campaigns for the Early Career segment • Act as the marketing liaison for all EC milestone initiatives• Follow and adjust a detailed go-to-market process while keeping true to workback schedules • Involve and work with internal partners and channels (digital, social, and print) for EC marketing campaigns and initiatives when appropriate• Be the marketing SME for all external EC partners' and associations' marketing needs• Provide branding guidance for all marketing materials for the EC segment• Explore, present, and manage co-branding opportunities with the parent company (Scotiabank)• Create copy decks while working closely with the creative team to bring creative requests to life

Whitby, Ontario, Canada

• Created and presented quarterly and annual marketing strategies• Created strategies for individual marketing campaigns focused on digital, social, and print marketing• Planned and executed PR events (i.e., grand launches, first customer activations, etc.)• Wrote and managed content and copy for social media • Managed the brand guidelines and brand identity, internally as well as client-facing• Created, tracked, filed, and presented weekly, monthly, quarterly, and annual budget reports• Created workback schedules to oversee day-to-day marketing deliverables, events, and updates• Handled digital leads and worked with the business line to process them through the sales funnel appropriately• Held monthly optimization meetings with the business line

Toronto, Ontario, Canada

• Managed incoming national marketing campaigns and modified them to align with the regional level • Created regional scorecards and pitches for monthly PR events • Maintained awareness of company promotions, policies, and merchandise to be able to offer the most relevant information to customers to help hit daily sales goals • Offered a pristine level of customer service to build rapport and everlasting relations to increase the store's ranking within the district• Operated (customer transactions) and balanced cash registers (opened and closed) of up to $15,000 daily• Tracked and stocked merchandise on the sales floor and in inventory • Created displays through visual merchandising to align with the company’s seasonal products, and promotions• Trained new hires in product information, sales techniques, customer satisfaction, visual merchandising, merchandise stocking, operating cash registers, balancing cash registers, and overall internal day-to-day procedures

Toronto, Canada Area

• Coordinated production and distribution of digital, print, out-of-home, and point-of-purchase assets for national and regional campaigns• Managed influencer campaign content and schedules• Created strategy decks and annual plans for clients based on annual budgets• Created, oversaw, and presented project details and deliverables such as, workback schedules, creative layouts, post-mortem reports, and copy decks• Created and managed Requests for Proposal (RFPs) for national and regional prospects to bring in new clients and business • Provided strategic ethnic insight for South Asian campaigns• Worked as the account services representative for the following clients: Rogers, Fido, chatr. Samsung, Ford, Danone, Canada Dry, Del Monte, and BC Dairy

Toronto, Canada Area

• 3-month Account Services internship required for the completion of my Marketing and Advertising Communications Management Advanced Diploma• Internship concluded after 2 months as the company (for the first time in its 6-year history) hired their annual intern (me) full-time to ensure that they would stay with the company after the internship completion.