Directed digital strategies for Barbud Music, the largest music platform in Afghanistan, to promote music videos, programs, and concerts. Led initiatives to enhance the platform's presence on YouTube and social media, driving audience engagement and growth. Managed analytics and team operations to ensure successful implementation of digital campaigns.• Developed and executed digital marketing strategies to promote music content, including music videos, programs, and concerts across YouTube and social media channels.• Analyzed performance metrics and audience data to optimize content and promotional strategies, ensuring maximum reach and engagement.• Led a team of digital marketing professionals, coordinating efforts to implement and manage music concert campaigns and other promotional activities.• Collaborated with content creators, producers, and artists to develop compelling digital content that resonates with the target audience.• Managed social media accounts, creating and scheduling posts, engaging with followers, and responding to feedback to build a strong online community.• Oversaw YouTube channel management, including video uploads, metadata optimization, playlist creation, and audience interaction to drive channel growth and viewership.• Monitored industry trends and competitive landscape to stay ahead of digital marketing best practices and incorporate innovative approaches into the digital strategy.• Managed budgets for digital campaigns, ensuring cost-effective use of resources and maximizing return on investment.

Conceptualized and produced engaging promotional content for television programs, driving viewership and audience engagement. Collaborated with marketing, creative, and production teams to develop compelling promo strategies and campaigns. Ensured all promotional materials aligned with the brand’s voice and the program’s objectives.• Created captivating promo scripts, storyboards, and visual concepts to highlight key program features.• Directed on-location and in-studio shoots, overseeing talent and crew to achieve high-quality footage.• Edited and assembled promo spots, incorporating graphics, sound design, and special effects to enhance impact.• Coordinated with network schedulers to strategically place promos for maximum reach and effectiveness.• Maintained a strong understanding of industry trends and audience preferences to keep promos fresh and relevant.

Edited a variety of entertainment programs, ensuring high-quality output and alignment with the project’s vision. Collaborated closely with directors and producers to understand and execute their creative direction. Maintained consistency in style, tone, and pacing across all video content.• Assembled raw footage, selected the best takes, and synchronized video with audio tracks.• Applied color correction, special effects, and motion graphics to enhance visual appeal.• Trimmed and refined video segments to ensure a seamless and engaging narrative flow.• Managed and organized video assets and project files for easy access and workflow efficiency.• Stayed updated on industry trends and software advancements to continuously improve editing techniques and tools.