Leading the development and execution of the content strategy, overseeing the production of courses featuring prestigious talent in fashion and entertainment. Directing the curation and execution of innovative educational programming, ensuring alignment with industry trends and brand objectives. Managing a creative team to deliver high-quality, aspirational content designed to empower emerging professionals with the knowledge and skills needed to excel in competitive creative industries.

Oversees development of original TV formats, creative direction, and client productions.• Bids longterm creative consulting contracts for agencies including MilkMoney, Superbloom House/Mother NY, MAS Experience Agency, and more.• Executive Producer on client productions including music videos, podcasts, and digital marketing campaigns.• Responsible for scouting and hiring all freelance talent including creative, production crew, and onscreen talent.

Executive producer on all original video content for MilkMoney and clients spanning pre & post production, drone video shoots, and in person talent activations. Outdoor advertising campaign clients included Jennifer Lopez, Beyoncé, Kendall Jenner, Victoria Monét, Hailey Bieber and more. Oversaw creative direction for social channels including Instagram, TikTok, and newsletter.

Producer for Dua Lipa’s Service95 Bookclub podcast, responsible for pre and post production.Pre Production: Liaising with Service95, Dua’s management, and guest talent teams to coordinate filming times, topics of discussion, and final deliverables.Production & Post Production: Oversee remote production shoots with Dua Lipa and key guest talent, oversee editing and post production timeline, and deliver final edits including full length and social media assets.

Creative consulting and brand endorsement management for artists signed to Sony Music US and UK.• Oversaw branding & endorsement opportunities for artists Camila Cabello, Grace VanderWaal, PRETTYMUCH, and Courtney Hadwin - on behalf of Sony Music & Syco Entertainment.• Creative direction and execution of campaign assets including photo & video treatments, social media deliverables, in house video directing, and wardrobe styling.

Oversaw creative direction in the US office for artists signed to Syco Entertainment - Simon Cowell’s joint venture with Sony Music. This included creative direction for music videos and photoshoots, partnering with video directors on creative briefs, and developing new music acts from inception for Simon Cowell.• Scouted, creative directed and launched music acts for Simon Cowell including the band PRETTYMUCH - from launch to present day amassed 300M+ streams on Spotify & 230M+ YouTube views.• Wardrobe Styling for music videos, photoshoots, live television, and editorials including Billboard magazine, Rolling Stone, and The Late Late Show with James Corden.• Executed creative assets including social media campaigns, in depth mood boards, and editing of music videos.

Oversaw full creative direction for entertainment franchises and artists signed to Syco Entertainment - Simon Cowell’s joint venture with Sony Music. This included art direction for films in development with Sony Pictures, creative direction for music videos and photoshoots, partnering with director and writers on creative briefs, and developing new music franchises from inception for Simon Cowell.• Scouted, creative directed and launched music acts for Simon Cowell including the band PRETTYMUCH - from launch to present day amassed 1B+ overall streams and 264M+ YouTube views.• Executed creative assets including artist merch designs, social media campaigns, in depth mood boards, sizzle reels and editing of music videos. • Art direction for Film & TV properties including existing brands America’s Got Talent and The X factor UK, as well character and story direction for original film titles in development. • Casting for America’s Got Talent, The X Factor UK, The X Factor USA, and all Syco international TV properties.

Formatted creative ideas alongside the TV development team, in addition to researching the global competitive reality TV landscape. Reported directly to senior TV producers on all Simon Cowell produced TV properties.• Oversaw production and development calendar, set meetings for executives, and took detailed minutes.• Created casting documents and maintained/contributed to playlists for music team on America’s Got Talent, X Factor UK, and X Factor USA