Developing and executing sales and marketing strategies, making go-to-market plans for VAS products and increasing business share in market and boosting Kamelpay product awareness.Conducting advance salary and remittance conversion activities at labor camps, ensuring convenient and efficient financial services for workers.Orchestrating engaging events and executing on-ground activities to reach out to the community, and engaging with potential customers.Carrying out customer feedback analysis to understand pain points and areas for improvement and ensuring effective branding.Establishing strategies to drive user on boarding and loyalty for Kamelpay products and services.Ensuring product performance through effective branding, user engagement, and direct marketing activities. Significantly boosting Kamelpay product awareness.Implemented key performance indicators (KPIs) and targets to drive organization growth, enhance performance metrics, and achieve strategic objectives, ensuring alignment with company objectives and fostering a culture of continuous improvement.

• Responsible for driving organic and in-organic growth in Pakistan corridor remittance business across UAE.• Develop partnership strategies and tactics for new customer acquisition to get the word out about our company and drive qualified traffic to our front door.• Design and implement marketing strategies to increase the installation & usage of WS digital app.• Design and develop sales strategies & marketing promotions in line with company objectives to increase Pakistan remittance business.• Develop strategic partnership with other business units, communities and associations across UAE to increase overall remittance business and brand visibility.• Business development strategy creation and execution of retail promotions.• Customer relationship management for building partnership and sustainable growth.• Market intelligence: Macro-economic analysis, Competition tracking, consumer insights and process benchmarking.• Market analysis, designing and implementation of strategies for channel wise business improvement.• Develop and maintain excellent relations with HNW clients, offering customized solutions to meet clients' requirements feedback to support corridor business.• Analysis of customer research, current market conditions and competitor information and plan and execute marketing strategies as per requirements.

·       Handling all kinds of Bank transfers, Western Union transfers and Express transfers concerning the Central Bank’s AML Guidelines.·       Building strong relationships with customers and ensuring the best customer service experience.·       Provide market updates/information to the branch manager/ marketing team.·       Making sales calls and handling enquiries from potential customers.·       Support retail team for marketing activities at strategic locations camps, major junctions & shopping malls etc. at the respective area to enhance the awareness of our products & services and the benefits to customers.·       Handling Cash in both payment and receipts mode.·       Handling WPS - Salary disbursement (WPS registration, Funding, Payroll Preparation, Salary disbursement, Return Funding).·       Handling corporate registration & transaction.·       Buying & Selling Foreign Currencies & Funding the same to Forex.·       Disbursement of salaries.·       Updating remitter details and ensuring fast remittance processing.·       Balancing the daily accounts at the end of each day.·       Reporting on the discrepancies found within the accounts.·       Guiding and solving customer queries of the customer.·       Maintaining monthly, weekly and daily reports of transitions.·       Reconciliation and funding of ATM on a daily basis.·       Promoting Allied products.·       Ensuring compliance with AML & CTF policies as directed by Authorities.

·       Understanding the laws and regulations.·       Educating on the policies and procedures and communicate awareness.·       Auditing the highest-risk areas.·       All activities related internal audit department·       Physical stock-taking on a Monthly basis.·       Salary checking of the employees i.e. (Management, Permanent Staff, Contract workers and Daily wage) also Vouchers Checking.·       Bill Checking and verification. i.e. (TA/DA (Security guards, Field Officers, Official Staff Management, Fuel Expense Bills, Factory Vehicles, Telephone Bills, Electricity Bills, Advertisement Bills, Canteen Bills).