Managing the Marketing & Communications of General Motors brands (Cadillac, Chevrolet, and GMC) in Aljomaih Automotive Company

Oversee management, development and updating of all digital assets of the company like websites, mobile app, and social media channelsLaunch and manage an eCommerce Platform for all brands (Cadillac, Chevrolet, GMC, and GAC MotorPlan, Propose, and Manage digitization plan for customer touch points (Showrooms, Service Centers, and Spare Parts Centers)Manage the Digital Marketing team/resources and provide the support needed to achieve the company’s ObjectivesEffectively use of digital mediums to communicate with the customers for company initiatives including promotionsWork with General Motors (GM) and GAC Motor International Offices in strategizing and executing digital plans which serve the brand and the market needsEnsure all digital communication materials are within the brands’ and company’s guidelinesUse online mediums to conduct web-based researchesTranslate online customers input and feedback into measurable actions for the businessMeasure online marketing KPIsDevelop digital marketing plans (Paid & Organic)Support other business units with online support to their initiativesEnsure the availability of required tracking tools to measure the key KPIs for each digital and social platformDo benchmark analysis with key competitors across different social and digital platformsManage different agencies to provide the services and the creatives maintaining the standards setPrepare the communication strategy for the companyWork with the PR agency in developing the PR calendar for the brands based on planned activitiesPlan and execute new vehicles' launches, motor shows, and company’s corporate eventsBuild & Maintain relationships with the Media, social influencers & PressReview and approve press releases for all brandsPlan and execute activations in events, motor shows, and mallsPlan & Initiate CSR activities that serve the community and maintain the sentiment of the company in publicEvaluate and manage suppliers for the events and activities

Online: Manage the look and feel of Zain Bahrain’s website and update the content of the products and servicesManage online brand and raise brand awareness on all social media platforms (Twitter, Facebook, Instagram, LinkedIn, & Youtube) by engaging with the online community in responding to their queries, complains and follow up with the concerned departmentManage the social media content calendar and ensure it achieve the desired objectives of the communicationResponsible for the Online Shop project by studying the customer online experience, allocate products and services, maintain the look and feel of the platform and maintain its functionalityResponsible for website project by working with the creative agency and the international IT vendor on the design of the website and ensure best practices are applied on the user interface and experienceWork with the Internationalvendors to provide high standard solutions and experience for the website and the online shopPlan and initiate digital media plans in coordination with the media agencyPrepare reports for all the digital channels (regular & campaign based)Offline:Coordinate with the creative agency and the media agency in promoting new and existing products and ensure that all communications are within the brand guidelinesManage the indirect sales channel in terms of communication media spaces booking and creatives of the campaigns Responsible for initiating new ideas, research media coverage, and industry trendsManage the monthly budget of the marketing campaigns and activitiesHandle Zain retail branches branding and maintain the digital screens’ content in the shopsWork closely with the Corporate Communications department in planning and executing corporate/CSR activities and campaigns

Responsible for selling company's products and services, report customers' issues and solve them, and prepare daily closing for the branch (In charge of Stand Team Leader). Worked, in addition as an Outdoor Sales Agent and Inbound Sales Agent and acted as a Team Leader for those teams