Ali Karbalaei Email & Phone Number

Greater Vancouver, British Columbia, Canada

• Regularly monitor search engine algorithm trends with an emphasis on understanding Google’s algorithm updates to update practice accordingly for maximum optimization potential of individual campaigns or overall strategy development plans• Developed detailed plans to optimize campaigns and enhance customer acquisition, engagement, and retention.• Analyzed data from various sources such as Google Analytics and AdWords to identify trends and opportunities for improvement in campaign performance.• Conducted A/B testing to determine the most effective content assets, target audiences and delivery channels• Manage social media ads campaigns including Meta Ads (Facebook & Instagram), TikTok Ads, and LinkedIn Ads with targeted audiences in mind.• Managed creating new webpages designed to drive keyword rank or be used as ad group landing pages, needed for successful campaign execution.• Manage social media utilization by creating meaningful content with Hootsuite to engage users and build brand loyalty across multiple channels including Facebook, Instagram, Twitter and YouTube.• Monitor website performance using Google Analytics to gather insights into user behavior on the website, enabling accurate reporting of digital marketing ROI metrics such as clicks, conversions and cost per acquisition (CPA).• Managed the development and execution of digital marketing strategies for maximum engagement, conversion, and ROI.• Set up and configure a phone call tracking system on the Call Rail platform

Vancouver, British Columbia, Canada

• Project manager of website development• Creates and develops marketing plans (identifies and implements objectives, goals, strategy, tactics, and action plan)• Brand development• Plans digital marketing campaigns, through SEM, email marketing, social media, and display advertising• Ongoing keyword research and keyword skimming• Website Optimization by SEO strategies and tactics - generating more traffic and revenue through search engines• Drives SEO in content creation and content marketing• Manages Google ads and Facebook ads• Manages social media • Analyzing data and results from the website, digital marketing campaigns, social media channels, SEM, and SEO practices to hit maximum ROI, identifying new trends, planning for the next campaigns, etc.

• Developing optimization strategies for the company's website • Analyzing data and results, identifying new trends and insights to hit maximum ROI• Driving SEO in content creation and content marketing• Ongoing Keyword research and optimization based on new long-tail SEO keywords• Collaborating to write compelling and high-quality website content, including blog posts, and page descriptions, to improve website search results• Coordinates content creation for the company's social media pages

San Diego, California, United States

• Implemented new Branding and Marketing Strategies and Plans – Identifying new core values, value proposition, brand identity, personality, and voice – improve the brand's presence and capture greater market share.• Developed the brand's online presence• Provided SEO Strategy & Recommendations - generating more traffic and revenue through search engines

Iran

• Developed innovative strategies to reach target clients.• Provided assistance to clients in planning and implementing promotional strategies, SEO strategies, tactics, and keyword research.• Provided assistance to clients to write crisp and fresh content for print and digital marketing campaigns.• Created and improved materials for marketing and branding strategies.• Leveraged industry trends and competitive analysis.• Participated in goal setting and developing action plans.• Made mid-term contracts with large corporations as both clients and suppliers• Implemented new brand management and marketing channels.• Participated in making annual and quarterly financial reports.• Participated in yearly strategic planning.• Maintaining, expanding, and scaling our clients' websites to ensure optimal functionality and user experience.• Working closely with web designers to determine the layout of websites and align them with the visual design intent.• Conduct regular meetings with clients to discuss their website design and requirements, review business and functional requirements, and determine project scopes and specifications.• Addressing customer requests for edits, devising comprehensive plans for larger projects, developing and testing applications, and proposing innovative solutions to improve clients' websites.• Quality testing and troubleshooting for clients' websites and applications across various browsers to ensure seamless functionality.• Data integration and management from various back-end services and databases to enhance the performance and capabilities of our clients' websites.

Tehran, Iran

• Supported the marketing manager and provided input on short-term and long-term marketing plans.• Conducted market research and identified new business opportunities.• Supported the marketing manager in identifying seasonal marketing strategies and tactics.• Supervised marketing material productions such as catalogs, flyers, newsletters, banners, and billboards.• Created and developed content for social media.• Coordinated with third-party companies and external agencies.

Tehran, Iran

• Prepared timely marketing reports • Coordinated with designers and external advertising agencies.• Created and developed content for marketing channels and materials• Developed relationships with customers to ensure customer satisfaction and retain the company’s competitiveness.• Coordinates with third-party companies and external agencies.

Master Of Business Administration - Mba

Master Of Arts (M.A.), Business/Commerce, General

Bachelor'S Degree, International Business/Trade/Commerce