Ali King Email & Phone Number

Led maturation from basic creative services to performance-driven lead generation marketing that drives growth. Developed data-driven high-profile initiatives in partnership with sales and product teams. Built automation/self-service and triggered journeys in Salesforce in partnership with marketing operations, established marketing analytics and business metrics reporting in partnership with analytics team. Owned all digital and offline strategies, led channel and message testing strategies and directed creative development and execution. Established lead handoff process and drove accountability with sales team.

Led M&A new customer acquisition marketing strategy. Leveraged company and industry data to create high-impact customer segments and identify trends. Developed and executed hyper-targeted measurable initiatives.

Rosemont, Il

Evolved marketing from tactical sales support into lead generation that fuels the pipeline, enables sales and drives growth. Built and led “new” B2C strategy including customer segmentation, key market identification and value prop development through to creative development, fully-integrated execution and measurement. Introduced trigger leads demonstrating intent. Shifted content from organization-focused to benefit-oriented customer-focused. Led website/search/content SEO in partnership with search agency. Owned all external and internal events from educational consumer seminars to company outings. Developed and executed overarching internal communications plan with clear swim lanes, self-service templates and marketing governance.

Downers Grove, Il

Led national rebrand in close partnership with leadership, creative team, agency partners and Consumer Insights. Led B2C national, metro and program launch strategies. Led creative development and execution of high-priority initiatives in large-scale, high-impact channels including national TV, search, website, display, paid social, content marketing and retargeting. Developed and owned A/B test and learn roadmaps. Introduced measurable marketing efforts to organization in close partnership with analytics team. Supported focus group research and in-market consumer testing.

Naperville, Il

Served as primary day-to-day marketing and public relations contact for both B2B and B2C healthcare and agriculture clients including Pfizer, Pfizer Animal Health, Bayer Crop Science, Archer Daniels Midland and Centers for Medicare and Medicaid Services. Partnered closely with media, internal/external creative and production teams.