Ali Lefebvre

Ali Lefebvre Email and Phone Number

Category Manager @ HUSTLER Hollywood
Los Angeles, CA, US
Ali Lefebvre's Location
Los Angeles Metropolitan Area, United States
Ali Lefebvre's Contact Details
About Ali Lefebvre

Expertise in industries including Travel, Apparel, Accessories, Footwear, Fine Jewelry, Luxury goods, Pet, Health/Wellness/Fitness, and Cannabis. I'm a passionate and results-driven buyer with 17 years of experience analyzing, negotiating, and developing out of the box strategies that drive market growth. I'm driven by change, innovation, new product discovery, trends, and product development. Continually focused on building and strengthening long-lasting relationships with all stakeholders and profitable partnerships with all vendors. Positano is where I called home during part of my 3-year sabbatical. I fulfilled goals of learning languages, immersing in cultures, and exploration. As John Steinbeck once wrote, "Positano bites deep. It is a dream place that isn't quite real when you are there and becomes beckoningly real after you have gone."My personal story is one that I'm grateful to have experienced along with all of my professional accomplishments throughout the past 17 years.

Ali Lefebvre's Current Company Details
HUSTLER Hollywood

Hustler Hollywood

View
Category Manager
Los Angeles, CA, US
Employees:
420
Ali Lefebvre Work Experience Details
  • Hustler Hollywood
    Category Manager
    Hustler Hollywood
    Los Angeles, Ca, Us
  • Travismathew Apparel
    Sr. Buyer Planner
    Travismathew Apparel Nov 2022 - Present
  • Cookies Retail
    Sr. Buyer
    Cookies Retail Feb 2021 - Oct 2022
    United States
    Senior Buyer of Apparel, Accessories, and Cannabis. Build, manage, and grow assortment plans and strategies. Inventory management ownership over 8,000 skus and 25 vendor partners. Collaborate with Marketing on advertising and organizing special events and promotions.• Obtained $45K in vendor credits by negotiating special pricing, markdown dollars, and promotional support.• Drove the Accessories category increase of 8% in comp doors.• Collaborated with 3rd party vendor on SMU designs for "Local Reserve" apparel collections, which are unique and exclusive to each shop.• Developed and maintained cannabis product offering for our Oklahoma and Colorado businesses.• Partnered with Planning to determine OTB for New Store Openings.
  • Starboard Cruise Services
    Associate Merchandise Manager
    Starboard Cruise Services Aug 2019 - Feb 2021
    Miami/Fort Lauderdale Area
    Build and manage product assortments for Fine Jewelry shops onboard 75 ships across eight major cruise lines. Partner with visual, marketing, and operational teams to implement directives, promotions, and business strategies. Led a team of two, including the Assistant Merchandise Manager and Merchandising Assistant. • Promoted to Acting/Interim Merchandise Manager in MM’s absence for maternity leave (Feb – May 2020). • Spearheaded the efficiency of planning system, TXT, resulting in 100% forecast and allocation accuracy.• Built a standardized format for CTA (cost to assort) with a holistic view of the annualized sales and inventory, helping cross-functional teams analyze sales alignment and driving dialog between Merchant and Planner to identify opportunities for SKU optimization. • Collaborated with the planning team on monthly OTB and SKU optimization, identifying opportunities and key initiatives.• Strategized on new experiences for top brands including, Bulgari, Gucci, Le Vian, and John Hardy.
  • Kriser'S Natural Pet
    Buyer
    Kriser'S Natural Pet May 2013 - Jun 2016
    Santa Monica, Ca
    Lead buyer over dog & cat hardgoods category. Implemented strategies and best practices for 34 stores and two warehouses located throughout four regions. Growth generated by focused product selection, high-quality standards, and elevated assortment. Optimized inventory levels with daily analysis and strategies that included replenishment, planning, transferring, and allocating to increase sales and gain profit. Built and established vendor relationships, including ownership of negotiations, with 200 vendor partners. • Hired, managed, and trained the Assistant Buyer on ownership of an assigned category.• Introduced over 45 new brands generating $2M in sales and 58% in gross profits. • Gained over $30k in vendor credits by negotiating pricing, rebates, terms, promotions, and exit strategies.• Introduced “4 toys for $5” grand opening promotion for 16 new stores generating $13k at a 100% profit margin.• Increased category ownership gradually each year from $950k in 2013 to $4M in 2016.• Led the product development of private labels for dog beds and toys, increasing margins by 10%.• Introduced new subcategories (Travel, Training, and Safety), generating over $100k in sales.• Company consecutively listed in Inc. 5000 Fastest Growing Companies throughout tenure.• Awarded Pet Product News International’s Retailer of the Year 2014-2015.• Awarded Global 2015 – Multi-Unit Retailer of the Year.
  • Frontrunners Inc & New Balance Los Angeles
    Buyer - Apparel, Accessories, And Footwear
    Frontrunners Inc & New Balance Los Angeles Feb 2010 - Oct 2012
    Santa Monica, Ca
    Selected and managed Apparel, Accessories, and Footwear for this sport specialty retailer which included three (3) FrontRunners locations and three (3) franchised New Balance stores throughout Los Angeles. Managed 35% of the company’s sales of top brands including Arc’Teryx, Adidas, Beyond Yoga, Nike, Manduka, Patagonia, Spanx, UGG, among many others. Trained and coached associates on effective customer engagement and sales strategies. • Supported the strategy, displays, merchandising, and window dressing for the opening of a new franchised New Balance store.• Organized annual customer events to drive sales i.e., sample and sidewalk sales, 5k and 10k races, ladies’ nights, and more.• Assisted with data analytics for company acquisition and was given the accountability of buying apparel for four (4) Super Runners Shops during the transition.
  • Frontrunners Inc
    Buyer - Accessories And Footwear
    Frontrunners Inc Nov 2007 - Jan 2010
    Santa Monica, California, United States
    Selected and managed pre-season and in-season Accessories and Lifestyle Footwear for three (3) FrontRunners locations and two (2) franchised New Balance stores. Monitored product performance, sales margins, and customer performance trends creating and analyzing sales reports to identify opportunities and maximize sales. • Generated $200k in sales with the introduction of the new Sports Recovery subcategory.• Opened 2 new locations assisting with the strategy, displays, merchandising, and window dressing.
  • Frontrunners Inc
    Buyer - Footwear
    Frontrunners Inc Nov 2005 - Oct 2007
    Santa Monica, California, United States
    Hired as an Assistant Buyer for Apparel, Accessories, and Footwear for two (2) FrontRunners locations and two (2) New Balance stores. Trained on own category before being promoted to Buyer for Lifestyle Footwear within a year. • Negotiated discounts and rebates that increased margins by 5%.• Spearheaded new EDI ordering and receiving system reducing human error, streamlining PO placement, and automating efficiencies for high sku-count vendors.

Ali Lefebvre Skills

Retail Math Merchandising Merchandising Strategies Allocation Visual Merchandising Microsoft Office Microsoft Excel Microsoft Word Adobe Acrobat Jds Winretail Trend Analysis International Tr Technical Flat Sketching International Retail Apparel Fashion Footwear Product Development Inventory Management Powerpoint Outlook Retail Buying Trend Private Label Sportswear Styling Wholesale Inventory Control

Ali Lefebvre Education Details

Frequently Asked Questions about Ali Lefebvre

What company does Ali Lefebvre work for?

Ali Lefebvre works for Hustler Hollywood

What is Ali Lefebvre's role at the current company?

Ali Lefebvre's current role is Category Manager.

What is Ali Lefebvre's email address?

Ali Lefebvre's email address is al****@****tail.co

What schools did Ali Lefebvre attend?

Ali Lefebvre attended Fidm.

What are some of Ali Lefebvre's interests?

Ali Lefebvre has interest in Travelling.

What skills is Ali Lefebvre known for?

Ali Lefebvre has skills like Retail Math, Merchandising, Merchandising Strategies, Allocation, Visual Merchandising, Microsoft Office, Microsoft Excel, Microsoft Word, Adobe Acrobat, Jds, Winretail, Trend Analysis.

Who are Ali Lefebvre's colleagues?

Ali Lefebvre's colleagues are Adem Ant, Jimmy Neutron, Niasha Hill, Robert Lefler, Jamesy Tompkins, Brennan Parker, Boris Jasovic.

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