Ali O'Connor Email & Phone Number

Fitzroy North, Vic, Au

Croix, Hauts-De-France, Fr

As the Global Brand & Content Manager at Exotec, I was instrumental in shaping and executing comprehensive content strategies that aligned with both immediate and long-term marketing goals, ensuring our brand messaging was impactful across all business units in North America, Western and Central Europe and APAC.Key Accomplishments:✨ Led a comprehensive visual rebrand, launching a new website that significantly enhanced global brand presence and industry recognition.✨ Directed multi-language website updates to ensure a seamless, inclusive user experience across regions.✨ Managed a global creative team, driving high-quality, cohesive brand initiatives across North America, Europe, and Japan.✨ Collaborated with agencies to produce standout marketing assets, including a virtual tour app, elevating product showcases for the sales team.

Montréal, Québec, Ca

As Digital Marketing Specialist, I was the essential bridge connecting in-store marketing, merchandising, product, and social media with our online channels—e-commerce, email, and paid ads. During COVID, when all sales shifted online, I ensured seamless coordination across teams, driving a unified, efficient digital strategy that kept sales thriving. My role was pivotal in uniting efforts and keeping operations smooth, optimizing e-commerce and digital marketing to consistently exceed targets.Key Contributions:✨ Led e-commerce strategies focused on mobile optimization and conversion, boosting customer satisfaction and revenue.✨ Developed a monthly content calendar for email and digital ads, maintaining a minimum 4X ROAS on digital campaigns by adjusting assets to optimize performance.✨ Maintained seamless site functionality and enhanced user experience through effective platform management and third-party integrations.✨ Drove a data-driven email marketing strategy, increasing engagement and sales through targeted content and performance tracking.

Waterloo, On, Ca

As a dedicated Project Manager/Account Manager, I had the privilege of spearheading and optimizing marketing initiatives for one of 9dot Digital's key accounts: Ceratec. My role involved the end-to-end management of various projects, including a product launch, ensuring the highest level of client satisfaction and results.Key Achievements:✨ Created and executed comprehensive marketing and content calendars, ensuring timely and consistent messaging across all platforms.✨ Elevated product narratives through compelling storylines, resulting in increased brand engagement and product recognition.✨ Orchestrated a forward-thinking digital media strategy to drive successful product launches, harnessing the power of data-driven insights and innovation.

Amsterdam, Noord-Holland, Nl

As a Creative Producer for CLUSE, I took pride in coordinating and overseeing the conception and production of campaign assets, e-commerce visuals, digital advertising materials, and product photography. I skillfully planned and managed the entire creative process, ensuring each asset aligned with the brand’s essence while fostering strong relationships with internal teams and external partners to deliver captivating, high-quality content.Key Contributions:✨ Managed a detailed creative calendar and budget, optimizing resources and maximizing campaign impact.✨ Oversaw full creative production, from pre-production tasks like casting and location scouting to quality control and post-production, ensuring top-tier content.✨ Acted as the primary liaison with external partners, building strong, collaborative relationships for smooth, efficient project execution.✨ Aligned cross-department content needs with creative priorities, delivering cohesive, brand-aligned assets across campaigns.

Amsterdam, Noord-Holland, Nl

In my role as an Influencer Marketing and Creative Assistant, I joined CLUSE during its early startup phase when the team was just 25 people. I quickly became instrumental in building influencer partnerships, using the power of social media to create collaborations that aligned with CLUSE's brand identity and growth objectives.Key Contributions:✨ Part of the pioneering team at CLUSE for influencer marketing, establishing early partnerships with bloggers to elevate brand visibility.✨ Managed influencer contracts and invoicing, ensuring seamless, professional collaborations.✨ Shaped the brand's visual identity by curating the style for still-life photoshoots and maintaining consistency across e-commerce visuals.✨ Scheduled and managed social media content, creating a cohesive brand presence during the company’s rapid growth phase.

London, Greater London, Gb

✨ Conducted in-depth keyword research for Farfetch.com, targeting brand and product-specific terms to enhance SEO for each PDP and PLP, leading to improved search engine rankings and increased visibility.✨ Utilised tools like Google AdWords to significantly boost website traffic, thereby expanding brand reach and improving online conversions for Farfetch.com.

Calgary, Ab, Ca

✨ Updated and maintained the 54blue website, writing and managing case study pages to create a dynamic and engaging platform that showcased both past and ongoing projects.✨ Coordinated with account managers and graphic designers to select graphic and print materials tailored to client needs, producing visually impactful deliverables.

Bachelor Of Arts - Ba, International Relations, Minor In Communications

Erasmus, International Affairs & Marketing