Ali Mitchell Email & Phone Number

Bishop'S Stortford, Gb

Figleaves is one of digital retail's most established brands, providing great fitting lingerie and swimwear in sizes and styles that echo the myriad body shapes of the women who shop with us. We trade on our UK and US websites and increasingly through a network of high-profile online retailers such as NEXT, ASOS and Amazon.Working as the Head of Buying and Merchandising, I have full accountability for the B&M function across retail and wholesale, as well as being a lead in cross functional marketing and trading activity.Categories: Lingerie/Intimates, Swimwear, Nightwear, ActivewearKey Achievements:*Optimised product assortment based on customer and channel insight, reducing stock holding by -30% while delivering sales growth. *Grew Private label lingerie +60% YoY and increased brand engagement through a social acquisition strategy to maximise trading power and profit.*Grew wholesale sell out for SS21 +50% vs SS19 with key accounts.*Implemented a new pricing & product strategy due to changing customer needs during lockdown, increasing full price sales by +12% YTD. *Exceeded monthly stock targets through tight OTB control and a robust promotional plan.*Used individual strengths within the team to drive improved team efficiency.

Categories: Lingerie/Intimates, Swimwear, Nightwear, Activewear & Men's Underwear/SwimwearKey Deliverables:*Delivered a product strategy that celebrated FIGLEAVES and our ‘EVERY BODY FITS’ ethos improving inclusivity within the brand and doubling Private Label mix.*Grew global swimwear sales by +60% and Private Label swimwear +160%, increasing mix from 30% to 60%. *Grew Private Label Lingerie sales by +90% increasing loyalty and profitability across the category.*Introduced a wholesale revenue stream based on strength of private label offering. *Introduced a cross functional trade team to improve ROI through improved communication, relationships and processes, resulting in revenue growth of +12% YoY.*Implemented a monthly forecasting process flow between finance, e-comm and merchandising to align trading and commercial KPIs.*Used search insight, historical sales data and category market share analysis to set seasonal and yearly budgets.*Consistently managed inventory to budget while achieving profit and markdown KPIs.*Developed relationships between Finance, Head of Operations and Merchandising to improve collaborative decisions on sale, intake and stock management. *Key co-ordinator for monthly board pack submit*Valued member of SLT

Supported the Head of Merchandising with setting and delivering category strategies for Swimwear, Nightwear, Clothing & Men's. Responsible for delivering top line net sales, profit and stock KPIs through optimised product assortments.

Lingerie, Sunglasses, Jewellery and Watches

Jewellery, Watches & Sunglasses

Modern Languages, Spanish

Modern Languages