Spearheaded neuromarketing-based brand strategies, fostering emotional connections between brands and consumers.• Developed living-brand strategies by mapping audiences’ implicit and explicit needs using neuropsychological tools, establishing brand DNA (vision, values, identity, and voice).• Conducted brain mapping to analyze consumer behavior and align branding with subconscious desires, ensuring emotional resonance.

Conducted comprehensive market research to uncover key emotional drivers of consumer behavior.• Delivered insight-driven recommendations to guide the development of brand positioning and marketing strategies.• Identified emerging market opportunities through data analysis to inform business decisions.

Led the development and execution of integrated marketing strategies across both online and offline channels, ensuring consistent brand messaging.• Developed the center’s online presence through the creation of a corporate website, optimizing it for user engagement and information dissemination.• Organized seminars, workshops, and conferences, successfully positioning the center as a thought leader in research and policy studies.• Conducted market research and competitive analysis to guide branding initiatives and expand outreach efforts.• Managed relationships with external agencies for media placements and collaborations, maximizing exposure in targeted publications.• Monitored and analyzed the performance of marketing initiatives, adjusting strategies to improve brand reach and audience engagement.• Maintained and tracked marketing budgets, ensuring effective resource allocation for both digital and offline efforts.

Designed and implemented brand strategies to elevate brand visibility and improve customer retention.• Led the development of emotionally-driven campaigns that aligned with customer values, building trust and loyalty.• Analyzed market trends to deliver actionable insights for brand positioning and differentiation.

Developed and implemented offline marketing strategies to enhance brand visibility and increase business with government and private sectors.• Designed print advertising campaigns, brochures, and corporate presentations tailored for B2B and institutional clients.• Organized and managed corporate events, exhibitions, and sponsorships to foster relationships with key stakeholders.• Collaborated closely with the sales team to develop compelling value propositions and promotional offers aligned with market demands.