Another interesting challenge, back to focus advertising headquarters, re-structured and led the creative team, focusing on boosting team talents and attracting inspiring newcomers.Ministry of Tourism: • Strategic Development: Being the marcom agency of choice we managed and reimagined initiatives to support the fast / booming tourism sector. • Relaunched the workforce platform Ahluha, including identity and communication guidelines. • Developed Prosper, a platform for local and international tourism investors. • Milestone: Contributed to celebrating a 100 million visitors in 2023.Saudi Football Federation (SAFF): • FIFA World Cup 2034 bid: Crafted the bidding identity and uniquely Saudi visual language for the kingdom’s historic bid.ALJ Toyota: • Long-Term Partnership: Continued collaboration with ALJ Toyota, launching campaigns for new models such as Prado, Diesel Range, Urban Cruiser, and LC70.flyadeal: • Brand Essence: Revisited every touchpoint and communication to unveil the joyful, fun essence of flyadeal. • Key Campaigns: Launched impactful digital campaigns and films, including “Carrier of the Aspirers” and “Happy O’clock.” • Collaborations the stood out: Includes Elaf Group (brand relaunch), Al Kabeer Food (brand relaunch), SAMI, Binzagr Group, Dukan, Bupa and Parcelat.

Built and led the creative team of focus advertising recently launched Riyadh office, setting the vision and direction for a diverse portfolio of governmental and non-governmental clients.National Housing Company (NHC): Managed the largest real estate developer in Saudi Arabia, master developer. • Brand Strategy: Built NHC’s brand and its sub and co-branding strategies. • Naming Strategy: Crafted the brand's naming strategy for projects, neighborhoods, and streets across the kingdom. • Brand Identity: Developed the brand’s philosophy, visual identity, and visual language. • Campaigns: Launched two nationwide equity campaigns and three residential projects, largest in the kingdom, through 360 campaigns involving events, activations, digital campaigns, and traditional mediums. • Digital Platforms: Set the creative foundations for NHC’s digital platforms, including Sakani and Ejaar, driving the kingdom’s vision for digital transformation in the real estate sector.Saudi National Bank (SNB): Partnered with the largest bank in Saudi Arabia. Building trust through partnering with it’s main departments, naming few projects: • Sponsorships: Managed the sponsorship of Riyadh Season and the Saudi national football team. • Innovative Programs: Introduced the first “Buy Now, Pay Later” program in the banking sector. • Promotional Campaigns: Developed the concept snd identity of the annual promotional season, “Green Wave”. • Loyalty Program: Reimagined and enhanced SNB’s loyalty program.Other major clients managed includes the National Water Company (NWC), Saudi Post Logistics (SPL), Riyadh Season, Strategic Management Office (SMO), Ministry of Human Resources and Social development (HRSD) and the National Energy Corporation (NEC).

Saudia Airlines: One of the dedicated creative minds behind a success journey with the Saudi national carrier. Lead and participated in crafting many of the brand's milestones and showcases, naming few: • 75th Anniversary Campaign: Led the development of a year-long campaign celebrating Saudia’s 75th anniversary, encompassing every possible touchpoint, both physical and digital. This comprehensive campaign became a benchmark in the region. • Inbound and Outbound campaigns such as Joy all the way to Europe • National team sponsorship and World Cup participation • Sponsoring the Diriyah E-PrixSaudi Football Federation (SAFF): Collaborated with our creative studio to crack the new inspiring identity for SAFF and the national team, introducing the “Green Falcons” first visual representation, which became a national icon.Toyota ALJ: • Award-Winning Animated Series: Continued for the third consecutive year the production of the award-winning animated series for Toyota services, K&A. This series, focused on after-sales services, became the most-watched animated YouTube series in Saudi Arabia and a global case study. • Automotive Show “FWD”: Introduced a high-end automotive show on YouTube, “FWD,” featuring the latest Toyota models and reinforcing Toyota’s market leadership in the automotive industry.• Contributions: Significant projects for partners such as Panda, Dallah Al-Baraka, Nukaly, and Halwani Bros.

• Specialization: Started as a freelance photographer specialized in food and food styling.• Production: Produced and co-produced photography and video content for direct clients, local, and international agencies. • Notable Collaborations: Worked on projects for esteemed market leaders in the region, including Americana Food, Saudia Catering, Knorr, Gandour, PepsiCo, Al-Muhaidib and Savola Group. • Milestones: Built mouth-watering image libraries and promotional material such as recipes and social media content.

• Career Start: Setting a foundation for a successful career in the creative industry.Began my career in the advertising and creative industry by building technical skills in VFX and motion graphics. Played a pioneering role in advertising agencies at the time, becoming one of the first video-dedicated artists to be integrated within an agency’s creative studio in the Kingdom of Saudi Arabia.