Ali Peikon Solomon Email & Phone Number

Seattle, WA, US

Seattle, WA, US

Building exciting new programs and driving global marketing and product strategy to enable brands of all sizes to grow on Amazon

Sunnyvale, CA, US

Led a go-to-market team across Product, Sales, Marketing, PR and Insights to drive awareness, consideration and adoption of LinkedIn's largest suite of products (10+). Managed 1 Product Marketing Manager and 1 Assistant Product Marketing Manager.

Sunnyvale, CA, US

• Drove cross-functional go-to-market, research, and product positioning initiatives by:
• Conducting market research, completing competitive analyses and analyzing customer needs
• Developing and delivering a global sales enablement program to 4K+ employees (trainings, newsletters, resources)
• Influencing new product and feature go-to-market strategies by defining value propositions, clarifying positioning and crafting points of differentiationManaged 1 Product Marketing Manager.

Sunnyvale, CA, US

• Presented to LinkedIn’s Chief Marketing Officer and all VPs of Marketing to secure full-time offer
• Monitored and assessed market trends and competitors’ response to COVID-19 to inform global strategy
• Identified strategic opportunities to enhance LinkedIn's competitive position by conducting 50+ internal and external interviews and deploying surveys

New York, NY, US

Full tuition scholarship recipient (merit-based)

Berlin, Berlin, DE

• Oversaw strategy and execution of marketing communications across email, push notifications and in-app messaging, growing customer retention and revenue
• Developed initiatives to grow user awareness and usage of new features; increased amount of users who saved songs to their library by 410 percent
• Promoted new song and album releases, striking a balance between free and premium content; incentivized Sony Music to make more albums available for free
• Managed app store optimizations for the Apple Store and Google Play
• Partnered with Ad Sales and Design teams to optimize in-house ads to drive higher customer lifetime value

New York, US

• Led marketing promotions and site content management for two domains and three apps
• Presented marketing strategies for current and new functionalities such as same day delivery and private shopping, which was quickly adopted by New York City customers and increased frequency of customer shopping by 20.
• Recommended site improvements based on performance metrics, campaign priorities and visual aesthetics; recommended replacing “Buy” button with “Add to Bag,” leading to 10 percent more users adding products to cart
• Collaborated with Web Development and Design teams in testing to ensure functionality and design requirements were met for all updates

New York, US

• Guided design and engineering processes by providing direction for site content, features and functionality
• Optimized personalization campaigns and drove a 10 percent increase in average order value
• Played a key role at both strategic and tactical levels throughout launch of a new e-commerce platform (Oracle)
• Monitored competitors and formulated strategy for 2016 holiday experience, leading to highest holiday sales to date

New York, US

• Contributed to functional requirements specifications and user acceptance testing for launch of the new responsive-designed sites and the Barneys iPad app, contributing to a 30 percent increase in conversion rate
• Partnered with all stakeholders in creating the Barneys iPhone app

Boston, Massachusetts, US

• Evaluated prior holiday performance to provide insights and recommendations for the upcoming holiday season
• Reviewed top-line financials such as plan, forecast revenue and margin relative to last year’s performance
• Discussed buyers’ forecasts by examining factors such as average unit retail, projected sell-through, unique visitors, order conversion and units per transaction
• Adjusted pricing for products to help sales achieve specific margin targets
• Organized in-depth inventory analysis to assist in managing inventory to plan
• Administered weekly and monthly reports to monitor site traffic, profit margin, buyer receipts and brand performance

Boston, Massachusetts, US

• Worked with the Customer Relationship Management team to design an exclusive ambassador program for Gilt’s most loyal customers to increase engagement and ROI
• Completed extensive research on competitor loyalty programs and presented findings to the Head of Loyalty and Marketing Programs
• Created and led an Internal Referral Contest which engaged all interns and provided them with incentive to refer new members

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Finance, Marketing, Mass Communication