I develop and execute strategic external communications for Brookfield Properties retail group, which includes 130+ properties and the corporate business. Additionally, I lead property and leasing PR efforts, I work across departments on proactive and reactive comms, and crisis and brand threat situations.

Responsible for external communications on the corporate and property level with Brookfield Properties’ key audiences, including consumers, retail partners and the media. Partners with other departments (such as Leasing, Development, Business Development, Legal, HR, and Marketing) to facilitate an integrated communication approach.I work with executive and leadership team to maintain and build the brand through earned channels such as media and social media. For example, during my first year, I established an ongoing executive and leadership LinkedIn program. I assist and handle brand threats and crisis communication for the corporate and property teams across media and social channels. During crisis, coordinate and provide updates, status reports and briefings to stakeholders and functional teams.I've developed and managed strategic communications during key moments in time such as holidays and Formula 1 in Vegas.

My class combines different asana styles that are accessible to all students. Offering modifications for students of all levels, I welcome each student to challenge themselves while listening to their bodies with non-judgment and compassion. When you go to my class, I hope you find a balance between effort and ease. You can find my classes at the link below.

As a Senior Account Executive, I planned, developed and executed clients’ communications strategies through earned, owned and paid channels. I acted as the day-to-day account lead where I managed daily activities, current and upcoming projects and worked closely with junior members. I helped clients tell complex stories to diverse audiences through integrated communication strategies.A part of the tech & innovation team and served an array of clients including: Mozilla, Sagamore Ventures, cove.tool, SOBRsafe

In this role, I lead day-to-day client activities: including leading client calls, developing call reports, and project timelines. I created new, streamlined internal and external team processes, and provided oversight, guidance and mentorship to junior team members. Additionally, I revamped and leads the social strategy for clients' owned channels. I developed internal and external materials including pitches, press releases, fact sheets, spokesperson bios, etc. with oversight from senior managers.For corporate clients, I worked alongside client executives supporting the creation of executive visibility programs; held stakeholder interviews, developed their platforms, drafted content on their behalf, secured media opps for key execs. I've conducted and developed in-depth client reports such as ESG reports, landscape analysis reports, competitor audits and more. Was a part of the professional & financial services team and served an array of clients including Leo Burnett (US-scope), Leo Burnett (Global- scope), Deloitte LinkedIn, Healthtrust, Shift, and BI ( a Samsung subsidiary medical company).

Working on the tech and corporate practice, I assisted with media relations and client experience. I developed media pitches and campaigns; securing top-tier and trade coverage and continued to build strong relationships with journalists and influencers. I was a led researcher for new and existing business and proactively identified new PR opportunities for our clients. I drafted an array of content such as company and executive authored articles or blogs, press releases, media kits and briefing materials, and social content. Additionally, I was a key team member in multiple new business pitches.I was key in PR campaigns for brand launches, influencer partnerships, financial announcements, and social initiatives. Additionally, I advised and ghostwritten for executive leadership on internal and external communications.I trained and spearheaded junior staff research curriculum program and onboarded junior staff in both in-person and virtual environments.

Phillips volunteered on both the DE&I committee and the accessibility committee. She was one of the few Accessibility Champions and assisted in the agency-wide rollout of the agency's commitment in December 2020. As an Accessibility Champion, she assists with cascading materials, answers questions and connect people to resources, and encourages clients and colleagues to make accessibility integral to the way we work. She assisted with the creation of internal and external materials to raise awareness of inclusive practices. Accessible by Design won multiple awards include: - Fast Company Innovation by Design recognition- 2022 Innovation SABRE Awards North America 2022: Best Agency Disruption, Best Agency Thought Leadership, Most Innovative Diversity, Equity & Inclusion Initiative Clients: Bloomberg Associates, Verizon Public Sector, Yahoo Small Business, Impinj, Latch, Equitable, Abbott, Diageo, The Me Too Movement (pro-bono)

Phillips interned at Evolve PR in early 2019. She assisted with public relations and social media account leads. She assisted with day-to-day tasks, drafted press releases, pitches and social media calendars. She worked with clients in a range of industries, including restaurants and retail, healthcare, real estate, tech, nonprofits and special events.

Phillips worked as a breaking news reporter in 2018-2019 at the Arizona Republic, part of the USA Today network. She learned the ins-and-outs of a newsroom, such as finding reliable sources and conducting interviews all while working on tight deadlines.