- Fully responsible for regional commercial targets e.g. revenue, market share, channel expansion, sales and channel transformation/terminal, Timepey, customer services and Corporate & Govt Sales & Services (Postpaid).Efficiently managed and monitored all regional budget heads and maintain desired profitability level in accordance with HQ strategy. Budgetary exercises (S & D, Marketing, Corporate Sales and Finance).Responsible for end to end operational planning, management and execution of regional trade promotions / trade marketing drives as per HQ polices & processes. Responsible for local customer service centers’ daily operations. Boost customer service centers’ revenue and virtual profit and develop CSC becoming local distribution HUB to support agent channel business development thus ensuring CSC transformation. Managing the entire Sales & Distribution department, marketing unit, CS Centers, Govt & Corp Sales on a regional level as per the authority matrix defined between HQ & Region. Provided vital inputs pertaining to tariffs, VAS, Brand Promotion & ATL/BTL marketing activities which lead to higher acquisitions.Developed state of the art MFS retail channel for Zong more than 3,200 retail agents.Managing highest active agent base NWD which contributes to 18% UBP collection of the NWD agent base.Spearheading a team to assist Branchless Banking Agents across the region, more than 2800 of Agents & Merchants are facilitating 112 million P2P & 33,000 transaction volume of UBP with value 45 million.Lead a team of sales, customer management & service delivery professionals to achieve high level of customer satisfaction; to ensure the resolution of all escalated issues in a timely and effective manner. Key Projects:- Resource Optimization - Forecasting & Budget Planning- Customer Experience Management- Management of Quality Assurance

• Lead the S&D team of professionals in a proactive manner, ensuring expectations of management are surpassed while performing job responsibilities in the best interests of the company• Developed & implemented territorial Retail & Distribution for Lahore Central 1 Franchises.• Establishment of strategic Franchise channel Management & Retail Network expansion especially for Ufone.• Built and managed management team and secured commitment to the program goals.• Enabling High Performance Culture and virtual workplace in the organization & changing Behaviors and mindsets.• Conducting competitor analysis by keeping abreast of market trends & achieving market share metrics.• Networking with financially strong & reliable dealers / channel partners for deeper market penetration & improved market share.• Responsible for enhancing profitability, sales and market share through implementation of strategic and tactical sales plan for promoting sales.• Responsible for implementing sales plans and ensuring profitability growth of Region & Implementing Channel wise infrastructure.• Experience of developing sales plans, formulation of marketing strategies and their detailed execution.• Launched a number of successful Trade Promotions, Experienced the dynamics of shop classification, changing dynamics from market to market, frequent market visits to gauge the real market situation and to know the ground realities.• Effective execution of all kinds of activities related to marketing promotions, branding, segmentation etc. • Developed an effective retail channel for Ufone by Managing maximum active agent base which contributes considerably in new acquisition • Rebuilding and enhancement of franchise and retail network

Mobilink is the pioneer of GSM technology and favorite cellular service in Pakistan. It has growing subscriber base and in relation continuously growing network. A sizeable Market player which has introduced new business prepositions in the Market along with innovative service solutions for the customer. Over 07 years of a progressive career with Mobilink in a variety of roles:• Core member at Circle level during recruitment of Sales team & finalization of Channel Partners. Setup new branches and start within time to achieve high business.• Implemented effective marketing and brand promotion activities.• Managed all aspects of the business relating to Sales including sales reports forecasting, planning and creating new opportunities to increase the product sale. • Identified the new channel partners to develop the distribution channel, resulting in deeper market penetration and reach. Evaluate/Mapped the Channel Partners/Retailers of assign Territory thru Sales Team. Roll out of Sales & Distribution operations in Lahore Circle.• Providing direction to execute promotions/launches in sync with regional characteristics.• Monitoring and keeping collections under control, and ensure timely recovery of outstanding. • Planning primary and secondary sales, distribution and productivity, displays and coverage, customer services and relations, ensure product health, manage the operations at area and distribution levels, building a winning team.• Excellent interpersonal skills utilized to establish strong and effective relationships with sub-ordinates, internal support departments, franchises, distributors and customers.• Proven ability to utilize resources effectively and profitably. Skilled at training, supervising and developing team to deliver required output and execute plans by identifying individual strengths.