I am a seasoned and innovative professional with extensive sales and business development experience in the entertainment and real estate sectors. Recognized for launching strategies and campaigns that increase sales and market presence, as well as drive traffic, conversions, and engagement. Professional focal points include sales strategy development, community engagement, consultative selling, value propositions, competitor/market analysis, lead and demand generation, revenue development, strategic partnerships, and client relationship management. Delivering superior administration in the above areas of expertise requires the utilization of effective communication and negotiation skills, as well as sales acumen and creative solving.In my current role as a digital marketing and creative content specialist with Attila Glatz Concert Productions, I create compelling marketing campaigns that drive sales and business development by engaging target audiences and boosting brand visibility. I also analyze sales performance data and extrapolate key insights to guide strategic planning. In addition, I serve as the Director of Growth for the JSTDRMN Collective, where I work to maximize sales and brand engagement for local electronic dance music events. Throughout my career, I have launched and managed large-scale sales and marketing projects across multiple industries, using persistence, focus, and an entrepreneurial mindset to guide cross-functional teams, achieve consistent outcomes, and surpass previous benchmarks while maintaining a focus on continual learning and improvement.Colleagues describe me as a progressive, driven, down-to-earth, sales and business development expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.I am pursuing new opportunities and can be reached through this profile, or by phone at: 647-989-2540.
Xo Group Gmbh
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Marketing ManagerXo Group GmbhToronto, On, Ca
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Marketing Manager (Influencer Management)Xo Group Gmbh Sep 2024 - PresentIgis, Graubünden, Switzerland• Developed and implemented tailored social media strategies for influencers to drive growth and monetize their reach across TikTok, Threads, X (formerly Twitter) and Instagram, including the successful launch and scaling of new accounts from zero to several thousand followers.• Drove sustained growth for key accounts, increasing weekly followers by an average of 82% and achieving peak growth of 288%, while enhancing engagement metrics by over 370% during high-impact campaigns.• Analyzed social media profiles and video content daily to identify trends, refine strategies, and maximize overall performance, applying data-driven insights to continually improve reach and engagement.• Continuously optimized short-form content, experimented with new tactics, and integrated innovative approaches to enhance visibility, while ensuring influencers maintained steady, long-term growth aligned with strategic objectives.• Expanded account reach by over 300%, amplifying visibility to record-breaking levels, and successfully increased USA/UK audience share, aligning with strategic market priorities.• Provided ongoing guidance, training, and support to influencer clients, fostering long-term partnerships and ensuring consistent alignment with their growth and monetization goals.
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Director Of GrowthJstdrmn 2022 - Dec 2024Toronto, Ontario, Canada• Maximized brand visibility, improved engagement, and accelerated revenue growth for local electronic dance music events using various social media channels to sell out live events.• Conceptualized and implemented innovative social media campaigns to captivate audiences and boost market presence within the Toronto Area; utilized Mailchimp and HubSpot to execute effective email marketing campaigns.• Collaborated with venues, promotion companies, agents, and artists in a B2B capacity to coordinate and run highly successful live-event shows, enhancing event visibility and creating mutually beneficial partnerships.• Analyzed performance metrics and user behavior through Google Analytics, Google Search Console, social media insights, and HubSpot to provide data-driven recommendations and actionable insights to senior management.• Produced high-ranking SEO content by conducting keyword research, developing topic clusters, and adhering to on-page best practices, including effective internal and external linking, optimized H headings, meta descriptions, alt text, and a user-focused, experience-based writing style.• Designed, maintained, and optimized websites, leveraging tools such as Screaming Frog for technical SEO improvements, compressing image sizes, ensuring proper canonicals, and enhancing indexability to improve site performance and search rankings. -
Digital Marketing And Creative Content SpecialistAttila Glatz Concert Productions Jun 2024 - Aug 2024Toronto, Ontario, Canada• Partnered with senior leadership and key stakeholders to create and implement sales and business development strategy that propelled brand visibility and expedited goal achievement. • Drove sales development with proposals for meta campaigns, including start dates, budget allocation, platforms, target audiences, desired creative, geo-targets, specific strategies, copy ideas, and plans for remarketing and lead generation.• Maximized revenue and brand expansion by analyzing campaign performance and strategized effective ways to improve results, including updating target demographics and editing copy and creative.• Broadened social media audience with innovative business development strategies that increase growth and engagement across Facebook, Instagram, LinkedIn, YouTube Shorts, and TikTok.• Kept current on trends and competitor offerings to inform strategic planning, identify market gaps, penetrate new markets, and capitalized on business expansion opportunities. • Utilized Google Analytics to determine bounce rates and user traffic to ascertain sales performance; transform this data into actionable insights and recommendations for senior leadership. -
Social Media Marketing ManagerImaginism Studios 2022 - 2024Markham, Ontario, Canada• Boosted sales and revenue by creating tailored social media strategies for Schoolism (SaaS) and LightBox Expo (LA-based convention); owned content oversight across platforms for a combined growing audience of 1M+ followers.• Participated actively in high-level meetings with senior/executive/corporate/board leadership to discuss overall performance and report project progress in comparison to established milestones/timelines. • Networked with members on online communities on Discord, driving sales and satisfaction by showcasing company products and services and ensuring prompt responses to social media messages and comments.• Orchestrated the management and execution of paid ad campaigns across Meta, Google/YouTube, Snapchat, TikTok, etc., leveraging A/B testing and allocating daily budgets of up to $2,000 in support of day-to-day demands and special projects; consistently achieved cost-per-click rates of 3 cents by optimizing ads, ad sets, and creatives.• Empowered the design team for creatives with strong leadership and coaching in sales and business development skills, driving the creation of compelling sales and marketing materials across all platforms. -
Content Creator/Online Trainer/Brand ManagerDancemusicproduction.Com / Ari Grey Music 2021 - 2024Wombwell, England, United Kingdom• Introduced monthly digital courses (SaaS) centering on the professional production of release-ready records; leveraged sales and marketing acumen to design campaigns that increased revenue and resonated with target audiences.• Designed and led product demonstrations with a focus on aligning course content to diverse client and audience needs, as well as upsell and cross-sell additional products and services.• Grew social media following by 233%; achieved 269k organic Spotify streams across 151 countries in 2023, demonstrating exceptional global engagement and audience growth strategies.• Modified content based on factors including platform features, audience preferences, and emerging trends/memes to maximize platform views and expand the business to additional target audiences.
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Licensed Real Estate Sales BrokerKeller Williams Realty Centres 2015 - 2020Greater Toronto Area, Canada• Spearheaded outbound prospecting and lead-generation activities, employing tactics such as cold-calling, door-knocking, and hosting open houses to bolster sales, revenue, and brand awareness.• Forged strong client relationships that inspired loyalty and positioned the company as a trusted real estate sales partner; aligned sales propositions with clients’ unique needs and goals.• Held listing and offer presentations while representing clients, engaging in high-stake negotiations on their behalf to sell their homes for top value; applied keen sales and persuasive skills to secure competitive contracts.• Established strategic partnerships with hired professionals, including lawyers, home inspectors, appraisers, photographers, and stagers with the aim of providing comprehensive client support and enhancing property sales outcomes.• Negotiated with external service providers to promote mutual benefit and reduce operating costs, cultivating cooperative relationships that facilitated clear communication and timely service delivery.• Oversaw the execution of weekly compelling copy-driven marketing campaigns that strategically combined traditional and digital media techniques, including email marketing campaigns. -
Sales AssociateThe Source 2014 - 2015Aurora, Ontario, Canada• Delivered courteous and informed customer service to inspire purchasing decisions, ensuring transactions were conducted professionally and in strict adherence to all published company policies and store operating procedures. -
Senior Sales ExpertFuture Shop 2009 - 2013Newmarket, Ontario, Canada• Consistently surpassing daily sales targets and achieving top sales performance. • Effectively and promptly resolved customer complaints with professionalism, employing skills in conflict resolution and mediation.• Upheld exceptional standards of customer service in high-volume, fast-paced operations.
Ali Razavi Education Details
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Social Media Marketing -
A+ (4.0 Cgpa)
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Psychology (Major), Sociology (Minor), Philosophy (Minor) -
Spanish
Frequently Asked Questions about Ali Razavi
What company does Ali Razavi work for?
Ali Razavi works for Xo Group Gmbh
What is Ali Razavi's role at the current company?
Ali Razavi's current role is Marketing Manager.
What schools did Ali Razavi attend?
Ali Razavi attended Seneca College, Seneca College, University Of Toronto, Universidad De Granada.
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Ali Razavi
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