Ali Kaplan Email & Phone Number

New York, Ny, Us

New York, United States

Accounts include Lysol, Bath Fitter and Sub-Zero, Wolf, and Cove.

Bethlehem, Pennsylvania, United States

- Consult for social strategy for Factory LLC's brand partners with a primary focus on Pipcorn Heirloom Snacks; film, edit and post brand-aligned UGC content - Input creative requests via Monday.com- Operate social media calendar, ideating topical content and dictating posting schedules- Assist in the production of product and lifestyle shoots in-studio

- Ideate, create, edit and schedule daily content to Instagram, Tik Tok and Youtube Shorts; write all copy for captions and Reels- Analyze market and social media trends to inform relevant, educational content to increase leads and sales; Increased reach by over 300% over a 2 month period- Manage and plan social media calendar; assist in coordinating UGC content, brand partnerships and collaboration posts

Bethlehem, Pennsylvania, United States

- Developed and managed weekly social media content to engage with the campus community and connect with prospective students during key admissions time periods; created the third-most-watched Instagram Reel with 50k + views - Enhanced the university's social presence through community engagement, content development and performance analysis- Proposed, outlined and executed a digital marketing campaign via Instagram, showcasing student diversity on campus

Bethlehem, Pennsylvania, United States

Managing Editor of Engagement- Amplified community involvement and readership by conducting weekly networking meetings with local residents- Served as the main point of contact for all external organizations; liaison between the paper and the city of Bethlehem - Monitored the news lineup to ensure diverse stories, sources and organizations were being represented within the publicationCommunity Engagement Section Editor- Oversaw the production of newsworthy content for… Show more Managing Editor of Engagement- Amplified community involvement and readership by conducting weekly networking meetings with local residents- Served as the main point of contact for all external organizations; liaison between the paper and the city of Bethlehem - Monitored the news lineup to ensure diverse stories, sources and organizations were being represented within the publicationCommunity Engagement Section Editor- Oversaw the production of newsworthy content for three print issues; edited reporters’ community-oriented stories for grammar, word choice and flow using AP Style guidelines- Interviewed 15+ sources and published five stories which highlighted underrepresented community membersDeputy Sports Editor- Co-managed the sports section’s 20+ reporters to publish six weekly stories - Edited sports stories for grammar, word choice and flow using AP style - Interviewed nine sources and published three sports stories Associate Sports Editor - Produced five stories for the sports section of the newspaper by the deadline - Led weekly meetings with new reporters to listen to story pitches and assigned stories - Served as liaison between deputy editors and new reporters- Acquired strong relationships with the newspaper staff and developed writing and reporting skills Show less

Mountainside, New Jersey, United States

- Collaborated with Marketing Manager to plan and execute a wellness retreat for 90 attendees with a 20k budget - Conducted outreach to 50+ brands, successfully curating gift-bag items valued at over $300 and confirming 15 brand activations at the event- Acted as a wellness retreat leader; guided attendees through the schedule of the day, and ensured the brand message was communicated and maintained - Developed a list of 140+ brand-aligned influencers to work with and reached out… Show more - Collaborated with Marketing Manager to plan and execute a wellness retreat for 90 attendees with a 20k budget - Conducted outreach to 50+ brands, successfully curating gift-bag items valued at over $300 and confirming 15 brand activations at the event- Acted as a wellness retreat leader; guided attendees through the schedule of the day, and ensured the brand message was communicated and maintained - Developed a list of 140+ brand-aligned influencers to work with and reached out for potential partnerships - Augmented brand awareness and customer loyalty by designing and executing seven unique PR packages for influencers and brand ambassadors- Organized inventory and merchandised displays for Miami Swim Week Show less

- Formulated interrogatory questions for an ongoing civil case; gathered information on clients- Learned best practices for conducting legal research- Authored an article for the firms blog regarding compliance laws

Bachelor Of Arts - Ba, Journalism, Marketing, Senior

Activities and Societies: Alpha Omicron Pi, Office of First Year Experience, The Brown and White Student Publication, Rho Gamma

Education record

Studied abroad in Madrid, Spain, completing 18 credits in marketing, psychology and art history courses.

Education record