Accomplished Business Director with over a decade of FMCG/ CPG management experience driving effective commercial strategy and initiatives across Europe, North Africa and the Middle East.Ambitious leader with a flair for developing and implementing Online and Offline business plans as well as overachieving on top and bottom-line targets.I am skilled at managing an extensive array of operational tasks including RtM (B2B & D2C), omnichannel marketing and distributor management, to ensure outstanding corporate performance. Passionate and strong advocate of coaching and cultivating a high performance culture. From managing operations, leading teams performance and implementing new programmes and process improvements, I excel at increasing profit margins and achieving consistent sales volume growth.My areas of expertise include: ✔Commercial Startegy✔Business Development & Growth✔Go to Market Strategy✔B2B/ D2C ✔Distributor Management ✔Trade Marketing✔Key Account Management✔Omnichannel Marketing✔E-commerce✔Digital Marketing✔Sales Training & Coaching✔Contract Negotiations✔Business Transformation✔Senior Stakeholder Engagements
Listed skills include Market Research, Business Strategy, Competitive Analysis, Customer Insight, and 16 others.