Ali Sherazee Email & Phone Number

New Westminster, British Columbia, Canada

At Narrative Frame, we position ourselves as not just a digital agency but as your strategic partner in brand elevation and market innovation. With a deep-rooted passion for fashion and consumer packaged goods (CPG) industries, our mission is to propel growth-minded entrepreneurs and companies into new markets, unlocking opportunities and clinching significant deals.

• Founded Covet & Claim e by leveraging my extensive network built through years of sourcing in Mexico and the LA Fashion district.• Successfully collaborated with major retailers, including Nordstrom Rack, Macy’s Backstage, Altard State, Boot Barn, Tilly’s, and TJX.• Generated $450,000 USD in revenue in the first full year of US operations (starting Q4 of 2021), with expected growth on track to exceed 30% in our second year.• Oversee all daily operations, including financial… Show more • Founded Covet & Claim e by leveraging my extensive network built through years of sourcing in Mexico and the LA Fashion district.• Successfully collaborated with major retailers, including Nordstrom Rack, Macy’s Backstage, Altard State, Boot Barn, Tilly’s, and TJX.• Generated $450,000 USD in revenue in the first full year of US operations (starting Q4 of 2021), with expected growth on track to exceed 30% in our second year.• Oversee all daily operations, including financial management, product development, fabric and trim sourcing, packaging and branding, and logistics and import documentation.• Established a vertically integrated supply chain that prioritizes sustainability and efficiency, utilizing Mexican cotton and 100% recycled polyester to deliver high-quality end products to clients. Show less

Greater Los Angeles Area

• Developed and executed Lux Los Angeles' digital B2C and B2B channel launches, including but not limited to Amazon, Faire.com, stockist.com, Rangeme.com and Macy's VDF program, Macy's VDF generated $400,000 USD revenue in 3 months.•Utilized advanced techniques to attract new wholesale business, including account-based marketing, lead generation, and data-driven insights.• Closed key vendor accounts with TJX, Giant Tiger, and UNFI, resulting in over $1MN USD in wholesale orders.•… Show more • Developed and executed Lux Los Angeles' digital B2C and B2B channel launches, including but not limited to Amazon, Faire.com, stockist.com, Rangeme.com and Macy's VDF program, Macy's VDF generated $400,000 USD revenue in 3 months.•Utilized advanced techniques to attract new wholesale business, including account-based marketing, lead generation, and data-driven insights.• Closed key vendor accounts with TJX, Giant Tiger, and UNFI, resulting in over $1MN USD in wholesale orders.• Conducted thorough market research to inform product development and marketing efforts. Collaborated with cross-functional teams to ensure seamless execution of projects.• Demonstrated exceptional communication skills, negotiating favorable terms and conveying complex technical concepts clearly. Show less

Toronto, Ontario, Canada

• Managed guest check-in/out, acted as concierge for city recommendations/bookings, and responded to service requests as night manager at The Annex Hotel.• Maintained fully stocked mini bars and amenities in guest rooms to enhance guest experience.• Assisted with Cloud Beds onboarding, identifying and resolving technical issues, and maintained detailed records in CRM for effective communication with management.• Used Toronto's food scene trends and news to provide valuable guest… Show more • Managed guest check-in/out, acted as concierge for city recommendations/bookings, and responded to service requests as night manager at The Annex Hotel.• Maintained fully stocked mini bars and amenities in guest rooms to enhance guest experience.• Assisted with Cloud Beds onboarding, identifying and resolving technical issues, and maintained detailed records in CRM for effective communication with management.• Used Toronto's food scene trends and news to provide valuable guest recommendations as a chef-in-training.• Organized multiple events, including a wedding and private parties, demonstrating strong attention to detail and organizational skills. Show less

Toronto, Canada Area

• Spearheaded corporate branding, marketing, public relations, implementing POS systems before ecommerce launch.• Brokered deal with an existing manufacturer in Los Angeles, saving costs and lead time by sourcing specific in the LA fashion district instead of importing.• Travelled to Guangzhou, China to source apparel from suppliers had worked with previously as well as to vet new suppliers.• Raised $100K CAD in funding for project, created the initial pitch deck and financials… Show more • Spearheaded corporate branding, marketing, public relations, implementing POS systems before ecommerce launch.• Brokered deal with an existing manufacturer in Los Angeles, saving costs and lead time by sourcing specific in the LA fashion district instead of importing.• Travelled to Guangzhou, China to source apparel from suppliers had worked with previously as well as to vet new suppliers.• Raised $100K CAD in funding for project, created the initial pitch deck and financials based on sourcing and digital strategy experience.• Saved $20K CAD at launch on website development and design by using a network of freelancers. Show less

Mississauga, Ontario, Canada

• Launched concept in Canadian market with 4 stores in Greater Toronto and an ecommerce website, handling branding, digital marketing, and public relations.• Created marketing campaigns which targeted ethnic communities, as the brand originated in South Asia.• Implemented Lightspeed POS at stores to maintain inventory systems with more accuracy through centralized, responsive processes.• Rebranded traditional South Asian company to be more palatable to western customers, bringing in… Show more • Launched concept in Canadian market with 4 stores in Greater Toronto and an ecommerce website, handling branding, digital marketing, and public relations.• Created marketing campaigns which targeted ethnic communities, as the brand originated in South Asia.• Implemented Lightspeed POS at stores to maintain inventory systems with more accuracy through centralized, responsive processes.• Rebranded traditional South Asian company to be more palatable to western customers, bringing in $2MM in annual sales within 2 years.• Developed wholesale business with clients, including Giant Tiger and Jean Machine. Show less

Culinary Skills Certificate

Bachelor Of Science - Bs, Environmental Studies

I left school to work full time in my third year.