• Accountable for achieving budgeted sales volumes, prices and profit margin in Office & Industry Segment South which includes Sindh & Baluchistan Region.Accountable for managing the sales orders. To coordinate all internal necessary resources to obtain objectives and where necessary involves marketing support, such as Category Management, Marketing and/or Application Specialists. To ensure continuity of the relationship with the accounts and to operate at the highest level in the accounts’ organizations, but also facilitates the executive level interfaces between the company and the accounts if necessary. To prepare the annual account plan in line with the national account plan strategy and to implement the sales strategy.To contribute in the development and implementation of marketing strategies. To initiate and negotiate tailor made actions, discusses with customers about sales actions. To ensure availability of goods/deliverables in cooperation with order desk and logistics. Systematically analyzing and reporting of sales results, expectations, market,

Took Responsibility of Product Marketer Role as a Stretch Assignment, I had to look after Division Digital Solutions; one of the largest segments at Signify Pakistan. Managing end to end product marketing and planning, in terms of product launches, portfolio setting, maintaining the profitability for overall portfolio (range which includes Conventional Luminaire, LED Luminaires (Outdoor & Indoor), Interact Systems, Solar & UVC) while achieving operational excellence and successful tools implementation...Major Achievements:1. Successful Launch of UVC Portfolio in Pakistan and Conducting Trainings.2. Localization of Street Light and selling 5K pcs in 2020.3. Successful Launch of Wide Batten in Prof Trade – Filling up Product Gap.4. Planning and Launching B Brand in Pakistan - ECOLINK5. Supporting Sales Team to achieve Sales Target for 2020 despite of Covid 19 Crisis and handling dual role

Supporting Professional Sales by Designing, Specifying and Executing Lighting projects up to a value of 1.0 Billion Rupees in a YearMajor Projects:1. Designing and Aiming of Islamabad Club Cricket Ground – First LED Flood Light Cricket Ground of Pakistan2. Designed and Executed Major Industrial Project Such as Unilever Food Factory, Artistic Milliner, Millat Tractors, Rajby Textile, Naveena Denim, Nestle, GSK, Sanofi, FFC, PSO Terminals, Popular Cement, Amreli steels & Many more.3. Internal and External Lighting Design of KIA Lucky Motor Plant – Including Assembly Area, Paint Shops, Testing Track, Landscape and other areas of Plant.4. Design Cricket, Football, Hockey and Basketball Grounds on International Standards for Narowal Sports City Project.5. Team Lead for Solar Lighting Projects6. Design Team for Grand Mosque & Rafi Cricket Stadium Projects - Bahria Town Karachi.7. Control Design for Lights Installed in New Islamabad International Airport.8. Designed Rawalpindi Golf Course9. Designed, Executed & Programmed Facade Lighting of DHA City Gatehouse & Jubilee General Insurance Building 10. Office Lighting Design of IFFCO Office, SKYIA Office, Faysal Banks & Many More

Signify, formally known as Philips Lighting

Was Assigned in Solution & Services department in Professional Channel Sector of Philips Pakistan Limited. Was performing the following work:* LV System Designing * Quotation Analysis & Order Placement * Project Handling & Overview * Preparation of Feasibility Reports * Handing Over the Project * Enlistment of Organization with other Bodies.

Visited and learned Lubricant Manufacturing (LMT) for two weeks. The remaining four weeks worked in Retail Construction and Facilities Department. Also did a project on Leak Detection System Mapped with GIS.

worked in Lubricant manufacturing terminal for 2 weeks and worked in Retail constructions and facilities department for 4 weeks where I designed their Project of GIS mapped Leak detection system