Ali Sheikh Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

- Develop and implement social media and paid media (GDN, Search) strategies and campaigns for ausbiz and commercial partners.- Create, schedule and publish content across Twitter, LinkedIn, Facebook, YouTube, Hubspot, Hootsuite, Big Marker and Dianomi.- Collaborate with production and sales teams to achieve campaign objectives.- Own end-to-end delivery of campaigns, including design, copywriting, tagging, testing, amplifying, and optimising spend and performance.- Utilise… Show more - Develop and implement social media and paid media (GDN, Search) strategies and campaigns for ausbiz and commercial partners.- Create, schedule and publish content across Twitter, LinkedIn, Facebook, YouTube, Hubspot, Hootsuite, Big Marker and Dianomi.- Collaborate with production and sales teams to achieve campaign objectives.- Own end-to-end delivery of campaigns, including design, copywriting, tagging, testing, amplifying, and optimising spend and performance.- Utilise design tools (Adobe Premiere Pro, Cutting Room, Canva) to create visual assets for campaigns.- Build EDMs, surveys and landing pages for the newsletters and promotion of live events.- Utilise Bitmovin, Google Analytics 4 and Looker Studio for analytics reports on video engagement, ad campaigns, and A/B testing of landing pages with product offerings.- Manage and optimise digital marketing performance to meet key performance indicators (KPIs).- Optimise Twitter, YouTube, and Facebook live-streaming campaigns. Show less

Sydney, New South Wales, Australia

- Built the affiliate program and influencer marketing strategy from scratch. Worked closely with the IT developers to add, modify and improve the user interface for affiliates and reporting for managers.- Worked closely with the SEO Manager to increase the number of do-follow links and backlinks to Koiny’s landing page and the affiliate page, increasing the overall domain rating.- Built long-lasting relationships with influencers and affiliates in Australia and globally to grow the… Show more - Built the affiliate program and influencer marketing strategy from scratch. Worked closely with the IT developers to add, modify and improve the user interface for affiliates and reporting for managers.- Worked closely with the SEO Manager to increase the number of do-follow links and backlinks to Koiny’s landing page and the affiliate page, increasing the overall domain rating.- Built long-lasting relationships with influencers and affiliates in Australia and globally to grow the number of signups and paid conversions.- Managed influencer campaigns on TikTok, YouTube, Instagram and Twitter.- Assisted in copywriting, media buying and paid ads with the Performance Marketing Manager, implementing A/B tests and email marketing campaigns.- Analysed Clicks, CTR, CAC, CPT, CR, engagement rate and sales performance to identify opportunities and areas for improvement and reported to the Head of Marketing.- Managed CRM, trained and delegated tasks to Interns that assisted with the SEO Affiliate Project, Saas Comparison Sites Project and Coupon Sites Project.- Created and monitored (Percent/Affiliate/Amount/FirstXthenY) coupons. Show less

St. Petersburg, Russia

- Developed MEL Science’s influencer marketing strategy and campaigns across TikTok, Instagram, YouTube, Facebook and Twitter to drive sales and brand engagement.- Liaised with the Head of Customer Acquisition, Affiliate manager, Creatives manager and Video team to create and coordinate marketing strategies. - Managed monthly OKRs to increase the success and quality of campaigns. - Researched influencers and negotiated with them, their managers or agencies on content creation… Show more - Developed MEL Science’s influencer marketing strategy and campaigns across TikTok, Instagram, YouTube, Facebook and Twitter to drive sales and brand engagement.- Liaised with the Head of Customer Acquisition, Affiliate manager, Creatives manager and Video team to create and coordinate marketing strategies. - Managed monthly OKRs to increase the success and quality of campaigns. - Researched influencers and negotiated with them, their managers or agencies on content creation, pricing, delivery, and payment. - Recruited and managed relationships with influencers on a day-to-day basis and created contracts, invoices and logged expenditures. - Built and managed CRM's in PipeDrive and CRUD for influencer campaigns. Managed the logistics of packages. Created UTM links and promocodes to track each campaign.- Monitored collaboration engagement to report on CPT, CTR, CR, CAC. Analysed campaign results to provide key insights from Google Analytics and Metabase for future recommendations. Show less

Sydney, Australia

Sydney, Australia

Master Of Business Analytics, Information Technology

Russian Language, Philology B2-C1

Bachelor Of Global Business - Bglobalbus, International Business/Trade/Commerce

Activities and Societies: Global Leadership Program, Young Diplomats Forum, Global Entrepreneurship Summer School.

Rg146 In Derivatives, Derivatives Adviser (General Advice)

Activities and Societies: Provide general advice on financial products and service

Diploma Of Commerce, Business/Commerce, General

Activities and Societies: Finance, Microeconomics, Macroeconomics, Statistics, Accounting, Management & Marketing