Department: Live Commerce & Affiliates, Marketing - Traffic Operations at DARAZ- Achieved remarkable YoY growth in orders by 2100%, and revenue by 1280%, while saving up to 240+ hours monthly of operational efficiency by deploying innovative product solutions and automation such as Auto stream bind, assortment batch upload, live cart search, AI/ML product cart suggestions etc. for Affiliate and live stream admin/seller portals.- Mitigated voucher subsidy abuse by $22000 annually while improving customer experience, retention(churn), and recurring buyers by 3x through detailed customer touch-point feedback analysis and optimizing customer giveaway and voucher allocation process. - Led the product strategy and development (Product Roadmap, Finance flows, BRDs and PRDs, A/B Testing) for new product features for Livestream that improved MoM Voucher efficiency by 650%, User retention by 150%, and user engagement by 255%, exceeding organizational goals. - Led planning, execution, post-mortem analysis & reporting of DARAZ’s biggest campaigns along with Mega Shows for each campaign, partnering with Loreal, Unilever, Pepsi and Reckitt, achieving a cumulative average of $6.23M monthly from Live commerce and Affiliates. - Implemented advanced data analytics, predictive modeling, and correlation analysis to streamline KPI reporting, and dashboard structure and derive business strategies (based on consumer behavioral insights analysis and customer segmentation) for Livestream operations that resulted in a MoM increase in Buyers by 266%. - Collaborated with cross-functional stakeholders to implement product solutions and Livestream Operations. - Led a Global revamp of Dashboards monitoring Engagement, traffic, Orders, Conversions, and Revenue metrics.

Department: Regional Commercial DMart (FMCG Channel at DARAZ)- Led & provided consulting to all five countries (Pakistan, Bangladesh, Nepal, Sri Lanka, Myanmar) in planning & implementation of growth, lifetime value, performance, content, & governance projects while owning the growth KPIs and PNL for a total of $15M assortment across countries- Spearheaded revenue growth initiatives for $20M assortment like deepest category-level price-segment analyses to meet user demand by integrating supply of the most in-demand products and implementing tactical pricing; doubled buyers, orders by 2.1x, items by 2.7x, active seller conversion by 1.5x, category growth by 1.1x - Led feedback loops with commercial teams to overachieve best business results, using SQL & Excel skills, Python knowledge, and a business-acumen, to create a great balance between numerical worth & real-time impact- Demonstrated expertise in project management, ensuring timely delivery of projects, effective resource allocation, and stakeholder engagement.- Proven track record of driving results, fostering collaboration, and making a positive impact within the organization.

Department: Core Operations and Fulfillment (Management Trainee)🔹 Successfully launched DARAZ's flagship product, DEX Trucking, and managed sustainability and packaging projects, including the DARAZ Packaging Recycling Project.🔹 Set up a streamlined central warehousing system, implementing SOPs and an efficient inventory management system.🔹 Led solar installation initiatives at DFRESH sites and warehouses nationwide, promoting sustainability.🔹 Optimized warehouse processes for the highly anticipated 11.11 Sale, ensuring maximum efficiency across Pakistan.🔹 Served as Warehouse Lead for Outbound and Inventory teams during the biggest sale of the year, ensuring smooth operations.

AidPlay is a trusted name in gaming console repair, sales, and distribution. With over 3200+ satisfied customers since 2021, we have established ourselves as a go-to destination for gamers.In my role as founder, I oversee various key aspects of our business:Team Management: I lead and inspire a talented team, fostering a collaborative and growth-oriented environment.Order Management: I ensure efficient processing and delivery of orders, prioritizing customer satisfaction.Logistics: I optimize our logistical network to provide prompt and reliable product delivery.Finance: I handle budgeting, expense management, and financial forecasting to drive sustainable growth.Strategy and Planning: I develop long-term strategies, identify opportunities, and drive innovation.Order Forecasting: I analyze market trends and customer preferences to predict future orders and optimize inventory management.My ultimate goal is to position AidPlay as a trusted and preferred destination in the gaming industry.

Design and Fabrication of multiple Projects including Hardware, Pcb and Prototype Designing of Battery Management System project.

Managed four main projects:CKD Building Roof ReplacementREON Solar System installationCarport Solar Panel Efficient CleaningHydrogen Power Plant feasibility and installationDetailed Research and Documentation over the curtailment of SolarEnergy and Sustainable ways of storing Solar Energy at the Indus MotorCompany.

Detailed research on the feasibility of a non-invasive glucometer device along with initial prototyping.