Alexandra Wallace Email & Phone Number

Scottsdale, Arizona, United States

San Francisco, California, US

· Managed a book of business of 350 accounts totaling $32 million in quarterly sales (2021 - 2023, org restructure)· Managed a strategic book of business of 90 accounts totaling $30 million in quarterly sales (2023 - present)· Worked with businesses to establish integral goals and key performance indicators for their business· Communicated with merchants.

• Executed effective business development activities including: sourcing and qualifying clients, identifying decision makers, establishing client relationships, completing company and department profiles/org charts.
• Responsible for selling staffing solutions to prospective clients in need of temporary, temp-to-hire and direct hire assistance
• Monitored candidate pool relating to competitive salaries in local market
• Assisted in the recruiting efforts of the branch per management direction
• Ensured company policy, as well as federal and state employment law compliance
• Prepared and documented sales reports for all weekly sales activity, market and competitor information and business and market trends

Phoenix, Arizona, US

• Grew existing accounts, prospected/closed new accounts, cold called, created presentations and proposals, input orders, input preempt makegoods and traffic instructions
• Prospected new business using research and information gathering technique
• Increased station revenue and market share
• Created presentations, utilized sales material and provided appropriate research information as a service to the client, in an effort to cultivate campaign success and gain share
• Attended and participated on client calls; developed and maintained direct client relationships
• Negotiated rates, ratings and share of business with new and existing clients

Shelton, Connecticut, US

• Maintained full project ownership in delivering custom market research projects
• Managed stakeholder expectations and delivered the highest level of service
• Ensured project task activities are completed through personal production, internal support teams(Survey Programming and Sales) and Vendors (translations, etc.)
• Ensured key project performance metrics such as project profitability meet or exceed establishedguidelines

New York, NY, US

• Created effective data driven multi-screen advertising schedules for all clients
• Utilized Kantar, Polk, Nielsen, comScore, Set Top Box data and other research metrics to make proposal recommendations
• Coordinated with Regional Digital Account Planner for multi-screen solutions integrated into overall client presentation.
• Created presentations that can be delivered as complete solutions achieving all client needs; partner with Marketing and Research functions to pull information to tell the appropriate story to clients
• Maximized inventory usage to ensure proposal delivery
• Regularly meet and gather feedback on the client schedules that were built to understand necessary changes to improve future schedules

New York, NY, US

• Distributed and analyzed Nielsen ratings to identify trends in viewership
• Worked with Minneapolis and Los Angeles stations to produce sales focused estimates, rationales, one-sheets and presentations
• Updated tracks, produce comparagraphs and cost per point grids for sales management
• Conducted quantitative and qualitative projects to help understand the Los Angeles and Minneapolis markets
• Managed data collection focused on viewership and performance
• Responsible for sending end of sweep corporate reports and Kantar reports______________________________________Skill set:Nielsen WideOrbitScarborough / MyPrimeLingoKantar

New York, NY, US

• Assisted four account executives in the national sales department
• Booked millions of dollars worth of national sales
• Maintained account files
• Processed orders, revisions and cancellations
• Liaison between account executives, agency buyers and clients
• Edited and revised television and digital contracts to ensure they are fulfilled accordingly

B.A., Integrated Marketing Communications

Integrated Strategic Communications, Advertising