- Promoted to store manager at the Saint-Jean location after nearly a year.- Operational Leadership: Managed daily and weekly operations, ensured product quality, optimized workflows, handled inventory and financial responsibilities.- Team Management and Development: Led a diverse team, promoted collaboration and growth, trained and managed staff.- Enhanced soft skills in leadership, staff management, customer service, and team motivation.These roles provided valuable skills… Show more - Promoted to store manager at the Saint-Jean location after nearly a year.- Operational Leadership: Managed daily and weekly operations, ensured product quality, optimized workflows, handled inventory and financial responsibilities.- Team Management and Development: Led a diverse team, promoted collaboration and growth, trained and managed staff.- Enhanced soft skills in leadership, staff management, customer service, and team motivation.These roles provided valuable skills and experiences that complement my background in digital marketing, enhancing my versatility and readiness for new opportunities in the field. Show less

- Honored to work at one of the must-visit stores in touristic Old Quebec, a beloved Canadian brand.- Collaborated with a team of 20 people, enhancing teamwork and communication skills.- Gained insights into Canadian work culture and broader cultural nuances.- Practiced Canadian French in an all-French-speaking environment.- Developed customer service skills through direct interaction with diverse clientele.

*** SEO:Increased organic traffic by 83% and domain rating from 10 to 19 by modifying keyword research and content creation processes in less than 4 months.*** Email Marketing: Achieved a 2% installation rate in a new channel by executing sales for the first time in the team, including sending personalized cold emails.*** Affiliate Marketing:Drove first 50 new users from scratch by bringing in 34 new partners among our newly-formed affiliate marketing program, in 3… Show more *** SEO:Increased organic traffic by 83% and domain rating from 10 to 19 by modifying keyword research and content creation processes in less than 4 months.*** Email Marketing: Achieved a 2% installation rate in a new channel by executing sales for the first time in the team, including sending personalized cold emails.*** Affiliate Marketing:Drove first 50 new users from scratch by bringing in 34 new partners among our newly-formed affiliate marketing program, in 3 months.*** Branding:Headed the “Brand Rebirth” project including making changes to the logo and color palette, migrating from the company website to an independent website, competitor analysis, and establishing new sections on the website. Show less

*** A project for a company in Finance and Investment industry:- Orchestrated a comprehensive short- and long-term social media content strategy, achieving a 50% increase in Instagram followers through effective influencer collaborations.- Boosted Instagram engagement rate by 40% by implementing targeted content marketing strategies, producing high-value content, and initiating engaging weekly campaigns.*** A project for a company in Building Industry:- Pioneered the website… Show more *** A project for a company in Finance and Investment industry:- Orchestrated a comprehensive short- and long-term social media content strategy, achieving a 50% increase in Instagram followers through effective influencer collaborations.- Boosted Instagram engagement rate by 40% by implementing targeted content marketing strategies, producing high-value content, and initiating engaging weekly campaigns.*** A project for a company in Building Industry:- Pioneered the website launch for livmaan.com, a complex e-commerce platform for building materials.- Devised and executed SEO strategies, including meticulous keyword research, competitive analysis, and robust link building plans.- Led the test phase of paid advertising, evaluating market response through over 24 diverse campaigns, analyzing variables such as location, time, ad copy, and landing page effectiveness.- Offered expert consultancy for branding initiatives and played a key role in developing social media strategies.*** And also engaged in additional minor projects, applying specialized digital marketing skills. Show less

- Shaped the marketing team from nothing to a 10-person specialized team - Directed the executive team of the 6th Iran Toy Festival which is the most important toy event in Iran as the vice executive director.- Constantly communicating with website developer in order to improve customer experience and optimize conversion rate in different parts of purchase funnel.*** Retention and Loyalty Plans- Tripled the repeat purchase rate in a 6-month-planned loyalty program and… Show more - Shaped the marketing team from nothing to a 10-person specialized team - Directed the executive team of the 6th Iran Toy Festival which is the most important toy event in Iran as the vice executive director.- Constantly communicating with website developer in order to improve customer experience and optimize conversion rate in different parts of purchase funnel.*** Retention and Loyalty Plans- Tripled the repeat purchase rate in a 6-month-planned loyalty program and kept the rate steady for a 1 year.*** Conversion Rate Optimization (CRO)- Optimized conversion rate from 20% to 45% in the key stage of the “checkout-to-purchase” step by constantly reviewing the customer behavior.*** Search Engine Optimization (SEO)- Achieved a sustainable 300% increase in organic traffic over a period of 5 months by implementing new keyword research strategies.*** Performance Marketing (PPC)- Decreased customer acquisition cost (CAC) from 6X to X in Google ads campaigns by simultaneously carrying out A/B tests and optimizations.*** Social Media Marketing - Successfully increased Instagram followers from 10K to 160K over a two-year period and made it the main marketing channel.- Cooperated with up to 300 Instagram influencers in order to acquire more new customers.- Launched over 10 considerably thriving campaigns, which each successfully led to approximately doubling the sales in the same interval. Show less

- Introduced 6 new campaigns for new product verticals in google ads by developing various landing pages, eventually increased daily orders by 200%.- Participated in two guerrilla advertising campaigns as the creative director.- Responsible for weekly advertising creativity among social media channels including Instagram and Telegram.

- Learned SEO principles and WordPress techniques. - Introduced to the world of Marketing and Sales.- Conducted different online PPC campaigns under the supervision of my mentors and manager.

- Collaborated on two specialized events regarding Marketing and Leadership.

- Implemented new social media plan on both Instagram and Telegram.- Actively took part in brain storm meetings.- Edited multimedia clips which were captured during events, classes or interviews.- Involved in marketing plans, directed to acquire new students to enroll for Sharif Business Summer School.