Director of Operations at JewishInsider, eJewishPhilanthropy, and the Circuit News

Online Instructor three classes including Digital Media in Society, Principles of Web Design & Technology, and Fundamentals of Digital Design to undergraduate students all over the world. • Formulated checklists for students to help expand their learning experience and boost their classroom experience. Student success rose by 75%.

Courses Taught:Digital Media & SocietyPrinciples of Web Design & Technology I

Website & Graphic Design Consulting

• Managed a broad digital strategy, including website development, social media, and content production, resulting in increased donor acquisition & deeper community connection.• Created and managed editorial calendar, creative services, and digital assets to enrich brand marketing strategies and improve marketing requests in 3 months.• Developed conference operations & strategy that increased attendance by 50%, utilized performance measurement & campaign planning, and managed budgets.

DIGITAL MARKETING OPERATIONS & PERFORMANCE MANAGEMENT: • Saved 20 hours of manual work by building dashboards to evaluate attribution of marketing efforts. Using analytics, made adjustments to campaigns to earn more leads with affiliate marketing partners. • Created KPI reports to track marketing efforts on daily, month, quarterly, and yearly basis. • Decreased the cost per lead among all campaigns and optimized digital marketing efforts to improve the quality of leads.

PROJECT MANAGEMENT: Broadened web traffic by 164% YoY. • Spearheaded launching a project management software package to strengthen and simplify the marketing department’s business process. CAMPAIGN MANAGEMENT & PRODUCT MARKETING: • Overhauled email marketing campaigns across for lead nurturing and generation across multiple programs and acquired over 200% more customer inquiries. • Expanded paid digital marketing campaigns on social media, Google search, and other affiliate marketing partners. Delivered more paid social leads by 200% and affiliate marketing leads by 500%. • Optimized audience segments on paid social channels and adjusted campaigns through A/B testing of messaging and tactics. • Strengthened the hand-off between Marketing and Sales team (Admissions) to enlarge the number of students applying to each program by an average of 165%. • Constructed multi-channel engagement campaigns with suspects, prospects, and inquiries and expanded open rates by 27% percent and click through rate by 5%. VENDOR MANAGEMENT & BUDGET PLANNING: • Formulated, monitored, and managed budget usage, effectiveness, and campaign ROI. DIRECTION & MANAGEMENT: • Directed a cross-functional team of three staff members and six different interns working on events, social media, web, content creation, and marketing automation and supported hiring, onboarding, coaching, and mentoring staff. • Strategized methods for communications on social media and increased the response rate from months to hours.

Interim Director of Strategic Communications Supervised team of five, two outside consultants, and two interns during transition period to keep team focused and refine department processes to be more effective. • Restructured website to decrease the number of pages from over 2000 to 500 pages and meet accessibility requirements. Senior Digital Media ManagerExpanded social media audiences across all channels by over 5% in first six months and multiplied the reach and engagement of posts on social media channels by 350%. • Generated successful digital marketing advertising campaigns on Facebook, Instagram, and LinkedIn that focused on brand awareness and lead generation. • Implemented dashboards and personalized reporting in Google Analytics and social traffic rose by 270%.

• Executed successful B2B & B2C marketing programs, increased website traffic, and analyzed metrics for optimization. Utilized CRM systems, personalization, and communication skills.• Conducted usability studies with stakeholders and optimized digital campaigns for a 140% increase in visitor traffic in 6 months & 195% expansion in social media audience.• Worked closely with senior management to implement strategic digital marketing plan across web, social media, and email channels. Prioritized external stakeholders’ communication and marketing reporting.

Graphic Design Website ConsultingSummer Program Staff• Israel Pilgrimage Assistant, Summer 2004• Summer Program: Youth counselor on Cross Country Bus Tour, 2000, 2001

• Migrated over 30 different methods for storing information to a single CRM, improving communications with constituents, and providing access to new online features such as homework, online grade books, billing, and an alumni portal.• Owned and optimized the marketing technology stack by implementing a roadmap, aligning with business requirements and budgeting, resulting in innovative and efficient processes.• Proven track record for project management and collaborating with key stakeholders to ensure alignment with marketing goals.• Educated constituents and employees on new marketing technology systems and best practices.

Website, Flash Design & Execution

WEBSITE DESIGN, DEVELOPMENT & MANAGEMENT: Built & created webpages. Shaped website content strategy.PROJECT MANAGEMENT & VENDOR MANAGEMENT: Bid printing projects with local vendors and oversaw the printing process.GRAPHIC DESIGN: Designed graphics for digital and print projects.EMAIL MARKETING: Built strategy and developed content for weekly email newsletters.

Taught 7th graders Rabbinics. Also substitute taught almost every subject.7th grade Talmud teacher at Krieger Schechter Day School• Developed Rabbinic Literature Introduction Curriculum• Integrated Technology into classroom projects• Website creation for students with extra resources and homework6th grade Sunday school teacher & High Holiday leader

Checked sources in publications and obtained permissions for reproduction of such sources. Also designed a Hebrew Text book.

Summer InternshipWeb Development & Migration