Al Kasr Mental Hospital - Maadi

Operational Management:• Negotiated contracts with vendors for the Fit-out work, furniture and kitchen• Executed the sourcing of the suppliers and all ingredients • Managed purchasing budget and leveraged vendor relations to obtain best pricing• Recruit, train and retain positive, enthusiastic employees, ensuring excellent customer serviceMarketing Management:• Managed store merchandising and application of global branding guidelines • Managed the research agency that carried out the market sizing, the segmentation and the positioning of the brand based on mystery shopping and competitor analysis data that helped setting the price based on the products and the profitability • Worked with the creative agency to agree on all messaging and value propositions that will be applied across all our communication channels • Carried out a 360 campaign to launch the opening of the store through different:o Offline channels including radio, events and mall activations in order to create awareness and attract relevant target audienceso Online advertising campaign using the best performing channels according to market insights based on customer age groups, preferences and geographical location in agreement with the media buying agency • Management of ongoing offline and online campaigns and promotions to increase conversion and retention rates• Monitoring campaign and conversion results based on agreed upon KPIs to take corrective actions where needed• Ongoing budget management of marketing and promotional activitiesKey Achievements:• Increased awareness of brand by 7% after launching the store using the different marketing activities in comparison to pre-launch state measured by a mix of surveys and focus groups• Increased annual sales by 12% resulting in over achieving the agreed upon percentage with the global franchisor• Widened the F&B offering to match consumer preferences and tastes to reach 35 different menu items

ZMS is a start up company for mobile applications; it develops mobile applications to be used by operators as an add-on service to their clients offered at a monthly subscription fee and provides in-app purchases like songs and food ordering. • Managed the research agency that carried out the market sizing, the segmentation and the positioning of the brand based on focus groups, surveys and competitor analysis data that helped setting the price • Developed and benchmark the application features and content based on the market research outcome and findings for the target audience preferences• Developed the annual marketing strategy that was converted into a plan and several campaigns to be implemented throughout the year • Planned with the advertising and media agencies online campaign using the best performing channels according to market insights based on customer age groups and preferences• Managed internal and external stakeholders relationships to meet their expectations and targets• Drove market shares and brand awareness through intelligent use of digital and social media and continuous adjustments where needed• Monitored the effectiveness of marketing campaigns through conversion rates and customer retention Key Achievements:• Achieved a 0- 600,000 subscribers in 3 years. With a 15% annual increase in subscribers• Reached the number 500 in-app orders per week over the period of 3 years of consistent campaigns• Successful, growing brand awareness and loyalty levels based on the above mentioned numbers and as a result of using the different marketing activities • Broadened the content scope to match the consumer interests and preferences to reach an inventory of 1000 songs, 2000 videos and 25 restaurants.

• Responsible for the marketing strategy, plan and budgeting • Managed internal and external stakeholders relationships • Managed daily activities with PR, press and advertising agencies• Organized and managed events and sponsorships • Liaised between Visa International and Barclaycard marketing campaigns

• Implemented and reviewed all marketing strategies and plan, including advertising campaigns and promotions• Managed internal and external stakeholders relationships to meet their targets• Responsible for print, online advertising, E-mailers, website, PR, and marketing collateral• Conducted all events for the products and corporate

• Developed and implemented the annual marketing strategy, plan and budgeting• Hired and managed advertising- and research agencies and other necessary resources or suppliers• Managed the execution of all advertising for ATL and BTL• Responsible for product branding, marketing campaigns and loyalty programs• Responsible for events like product launches, sponsorships, exhibitions and stores’ opening events